Job description

The Vice President of Marketing will play a pivotal role in strengthening Brivo's market narrative, demand-generation engine, and go-to-market strategy during a critical growth phase. Reporting directly to the President, this executive will help further develop marketing into a pipeline-driving, revenue-aligned organization while building a more modern, data- and AI-enabled approach to marketing. This is both a strategic and hands-on leadership role, responsible for guiding brand positioning, accelerating enterprise demand generation, and strengthening the company's direct connection to end customers while continuing to support its channel ecosystem. Key Responsibilities • Develop and lead Brivo's marketing strategy, narrative, and brand positioning as the organization enters its next phase of growth. • Lead and develop a high-performing marketing organization aligned with revenue generation, pipeline growth, enterprise customer acquisition, and channel success. • Bring a clear point of view and visible leadership presence to the function, setting a high bar for pace, quality, accountability, and commercial impact. • Own and evolve the strategy for demand generation, including SEO, digital marketing, lifecycle campaigns, database-driven targeting, content, and targeted enterprise programs. • Strengthen the company's direct demand-generation engine while maintaining strong relationships with the partner ecosystem that has been central to the company's success. • Lead and optimize channel marketing programs that support dealers, partners, integrators, and sell-through across the ecosystem. • Build a more data-driven marketing organization, using performance analytics, attribution, segmentation, and Salesforce-connected measurement to guide investment and decision-making. • Introduce and scale practical AI-enabled marketing capabilities across areas such as content development, campaign execution, audience targeting, workflow efficiency, analytics, and performance optimization. • Guide the team on modern SEO/GEO strategy, including evolving approaches to digital discovery, content, and buyer engagement. • Drive enterprise marketing strategy, targeting large distributed organizations across priority verticals. • Strengthen the company's creative output, messaging, campaigns, and market presence, ensuring Brivo stands out in a category where competitors are increasingly creative and visible. • Partner closely with Sales, Salesforce, IT, BI, and other cross-functional leaders to improve pipeline quality, lead management, attribution, and marketing's measurable contribution to revenue. • Manage and allocate a marketing budget across programs, events, digital initiatives, and external partners. • Contribute to senior-level strategic discussions and represent the company credibly with customers, partners, and industry stakeholders. Skills, Knowledge and Expertise • 10–15+ years of progressive marketing experience, including senior leadership responsibility within high-growth B2B technology companies. • Proven experience leading and developing a marketing team with accountability for demand generation, pipeline contribution, brand, and measurable commercial outcomes. • First-hand experience running a marketing organization that is grounded in data, systems, measurement, and AI-enabled ways of working—not simply using these tools as an individual contributor. • Strong background in B2B technology marketing, ideally within: • Internet of Things (IoT) • Hardware + SaaS business models • Enterprise software or infrastructure platforms (Pure SaaS backgrounds will also be considered.) • Demonstrated ability to drive pipeline growth and measurable revenue impact through integrated marketing programs. • Strong experience with demand generation, digital marketing, lifecycle programs, database-driven targeting, attribution, and modern SEO/GEO strategy. • A strong command of marketing analytics, marketing technology, Salesforce-connected workflows, attribution, performance measurement, and data-informed decision-making. • Practical experience applying AI to improve marketing effectiveness, insight, targeting, workflows, content, or campaign performance. • Strong creative instinct and judgment. The successful candidate will know how to sharpen a company's story, create market attention, and raise the quality and distinction of campaigns and content. • Executive presence and strong communication skills. The candidate must command respect with senior leaders, Sales, cross-functional teams, customers, and partners. • High intellectual horsepower, sound commercial judgment, and the confidence to make clear decisions in a fast-moving environment. • A hands-on, high-energy leadership style. This is not a role for someone who manages from a distance or maintains the status quo; the person must be willing to lead visibly, challenge conventional thinking, and remain close enough to the work to ensure strong execution. • Ability to operate strategically while actively guiding key initiatives, team development, operating cadence, and performance improvement. Benefits Brivo is a Great Place to Work-Certified™ company and the global leader in cloud-based access control and video surveillance. Following our merger with Eagle Eye Networks, we are building the only platform powerful enough to support the future of AI-driven security. Why Your Work Matters Innovation drives our vibe, but purpose drives our mission. You will work on essential systems that protect the health, safety, and welfare of people and property worldwide. At Brivo, your voice is heard, your talent is respected, and your contributions have a global impact. • The Brivo Experience: We thrive on in-person collaboration and a "one-team" atmosphere. We embrace our international presence, leveraging diverse ideas and backgrounds to improve our culture and our products. To keep our global teams connected and inspired, we provide a premium onsite experience featuring communal meals, recurring social events, and fully stocked workspaces—ensuring you have everything you need to stay focused while building the future of security. • Total Rewards: We support our people with competitive medical, vision, and dental plans (including company-offset premiums), a 401k with company match, and an unlimited Paid Time Off (PTO) policy that empowers you to take the time you need to maintain a healthy work-life balance. Individual compensation packages are based on job-related skills, experience, qualifications, work location, training, and market conditions. In addition, Brivonians enjoy a robust benefits and perks package tailored to their work location.

Requirements

Must-haves

Develop and lead Brivo's marketing strategy, narrative, and brand positioning as the organization enters its next phase of growth.
Lead and develop a high-performing marketing organization aligned with revenue generation, pipeline growth, enterprise customer acquisition, and channel success.
Bring a clear point of view and visible leadership presence to the function, setting a high bar for pace, quality, accountability, and commercial impact.
Own and evolve the strategy for demand generation, including SEO, digital marketing, lifecycle campaigns, database-driven targeting, content, and targeted enterprise programs.
Strengthen the company's direct demand-generation engine while maintaining strong relationships with the partner ecosystem that has been central to the company's success.
Lead and optimize channel marketing programs that support dealers, partners, integrators, and sell-through across the ecosystem.
Build a more data-driven marketing organization, using performance analytics, attribution, segmentation, and Salesforce-connected measurement to guide investment and decision-making.
Introduce and scale practical AI-enabled marketing capabilities across areas such as content development, campaign execution, audience targeting, workflow efficiency, analytics, and performance optimization.
Guide the team on modern SEO/GEO strategy, including evolving approaches to digital discovery, content, and buyer engagement.
Drive enterprise marketing strategy, targeting large distributed organizations across priority verticals.
Strengthen the company's creative output, messaging, campaigns, and market presence, ensuring Brivo stands out in a category where competitors are increasingly creative and visible.
Partner closely with Sales, Salesforce, IT, BI, and other cross-functional leaders to improve pipeline quality, lead management, attribution, and marketing's measurable contribution to revenue.
Manage and allocate a marketing budget across programs, events, digital initiatives, and external partners.
Contribute to senior-level strategic discussions and represent the company credibly with customers, partners, and industry stakeholders.
Skills, Knowledge and Expertise
10–15+ years of progressive marketing experience, including senior leadership responsibility within high-growth B2B technology companies.
Proven experience leading and developing a marketing team with accountability for demand generation, pipeline contribution, brand, and measurable commercial outcomes.
First-hand experience running a marketing organization that is grounded in data, systems, measurement, and AI-enabled ways of working—not simply using these tools as an individual contributor.
Strong background in B2B technology marketing, ideally within: • Internet of Things (IoT)
Hardware + SaaS business models
Enterprise software or infrastructure platforms (Pure SaaS backgrounds will also be considered.)
Demonstrated ability to drive pipeline growth and measurable revenue impact through integrated marketing programs.
Strong experience with demand generation, digital marketing, lifecycle programs, database-driven targeting, attribution, and modern SEO/GEO strategy.
A strong command of marketing analytics, marketing technology, Salesforce-connected workflows, attribution, performance measurement, and data-informed decision-making.

Nice-to-haves

None flagged.

Application prep

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Keywords to mirror

goai

Platform: pinpoint
Effort: medium

Benefits

Benefits detected in the listing.

Dental

Vision

401k

Pto

Paid Time Off