Marketing Associate, Rosetta Stone Consumer at IXL Learning

Job description

IXL Learning, a global edtech leader with personalized learning products used by millions of students worldwide, is seeking a full-time Marketing Associate to support global consumer marketing efforts for Rosetta Stone. We have recently launched our new product, Rosetta Stone Sapphire, and it’s an exciting time to join the team and help shape the future of language learning. In this role, you will help drive business growth, brand love, and learner engagement across our US and international markets. You will support the execution of integrated marketing campaigns, with a particular focus on copywriting, and work closely with other marketing and cross-functional teams. The ideal candidate is a strong writer and communicator, creative, proactive, organized, and passionate about our mission to improve learning experiences for everyone. This is a full-time position that requires you to be in our IXL headquarters office in San Mateo, CA. #LI-EM1 WHAT YOU'LL BE DOING Create marketing content that resonates with consumer audiences, including but not limited to: email programs, website copy, seasonal campaign messaging, and app store assets Review email designs and QA emails to ensure accuracy, consistency, and quality Work closely with partner teams to help drive consistent brand and product messaging across marketing channels Manage translation workflows for international markets, including submitting requests, tracking progress, communicating with translators, and reviewing localized content Stay up-to-date on competitor activity and market insights and proactively share them with marketing team Use analytics tools to understand marketing performance and learner engagement, and apply learnings to future copy and campaigns Coordinate with external agency partners for relevant marketing initiatives WHAT WE'RE LOOKING FOR BA/BS degree 2-4 years of experience in a professional environment, including marketing B2C/consumer products or services Written communication: You are an exceptional writer and know how to make every word count Analytical ability: You are comfortable working with performance metrics and can use insights to improve your work Attention to detail: You have a sharp eye for accuracy and consistency Interpersonal skills: You’re a team player, have collaborative mindset, and the ability to work effectively with people at all levels International curiosity: You have an interest in learning about other countries and cultures to support our global growth You get things done: You’re a self-starter, organized, resourceful, can manage projects from start to finish, and effectively meet competing deadlines Experience with Google Suite The base salary range for this full-time position is $71,000 to $80,000 + benefits. Our pay ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position. Individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. ABOUT IXL LEARNING IXL Learning is the country's largest EdTech company. We reach millions of learners through our diverse range of products. For example: 1 in 4 students in the United States uses IXL.com Rosetta Stone provides an immersive learning experience for 25 languages Wyzant is the nation's largest community of tutors, covering 300+ subjects Teachers Pay Teachers (TPT) is a comprehensive marketplace for millions of educator-created resources Our mission is to create innovative products that will make a real, positive difference for learners and educators and we're looking for passionate, mission-minded people to join us in achieving this goal. We have a unique culture at IXL that fosters collaboration and the open exchange of ideas. We value our team and treat one another with kindness and respect. We approach our work with passion, tenacity, and authenticity. We find it immensely satisfying to develop products that impact the lives of millions and we are eager to have you join our team. At IXL, we value diversity in age, race, ethnicity, gender, sexual orientation, physical and mental ability, political and religious beliefs, and life experience, and we are proud to promote a work environment where everyone, from any background, can do their best work. IXL Learning is an equal opportunity employer and does not discriminate against applicants and employees based on any legally protected category.

Requirements

Must-haves

This is a full-time position that requires you to be in our IXL headquarters office in San Mateo, CA. #LI-EM1
Create marketing content that resonates with consumer audiences, including but not limited to: email programs, website copy, seasonal campaign messaging, and app store assets
Review email designs and QA emails to ensure accuracy, consistency, and quality
Work closely with partner teams to help drive consistent brand and product messaging across marketing channels
Manage translation workflows for international markets, including submitting requests, tracking progress, communicating with translators, and reviewing localized content
Stay up-to-date on competitor activity and market insights and proactively share them with marketing team
Use analytics tools to understand marketing performance and learner engagement, and apply learnings to future copy and campaigns
Coordinate with external agency partners for relevant marketing initiatives
BA/BS degree
2-4 years of experience in a professional environment, including marketing B2C/consumer products or services
Written communication: You are an exceptional writer and know how to make every word count
Analytical ability: You are comfortable working with performance metrics and can use insights to improve your work
Attention to detail: You have a sharp eye for accuracy and consistency
Interpersonal skills: You’re a team player, have collaborative mindset, and the ability to work effectively with people at all levels
International curiosity: You have an interest in learning about other countries and cultures to support our global growth
You get things done: You’re a self-starter, organized, resourceful, can manage projects from start to finish, and effectively meet competing deadlines
Experience with Google Suite
IXL Learning is the country's largest EdTech company. We reach millions of learners through our diverse range of products. For example:
1 in 4 students in the United States uses IXL.com
Rosetta Stone provides an immersive learning experience for 25 languages
Wyzant is the nation's largest community of tutors, covering 300+ subjects
Teachers Pay Teachers (TPT) is a comprehensive marketplace for millions of educator-created resources

Nice-to-haves

None flagged.

Application prep

Use the role’s language and application details while tailoring your materials.

Platform: greenhouse
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