Regional Marketing Associate at IXL Learning

Job description

IXL Learning, developer of personalized learning products used by millions of people globally, is seeking a full-time Regional Marketing Associate to help drive regional marketing initiatives that support our K–12 sales team and strengthen IXL's presence with districts across the country. In this role, you'll partner closely with sales teams to understand regional priorities, identify opportunities, and execute targeted marketing campaigns that engage educators, generate leads, and advance sales opportunities. You'll develop compelling marketing materials, coordinate campaigns across channels, and help tailor national initiatives to meet regional needs. You'll also support IXL's expanding portfolio of educational products, including core curriculum and assessment solutions. We're looking for a creative, proactive, and highly organized marketer who is an excellent communicator, thrives on collaboration, and is passionate about improving education. This is a full-time position that requires you to be in our Raleigh, NC area office. WHAT YOU'LL BE DOING Plan and execute targeted regional marketing campaigns that support sales pipeline development, strengthen customer relationships, and help advance strategic district opportunities Build strong partnerships with regional sales teams to understand their goals, customer needs, and opportunities for marketing support Proactively recommend effective marketing tactics and materials that help sales teams engage prospects and move opportunities forward Write compelling marketing copy and collaborate with designers and other marketing teams to develop and launch high-quality campaigns and sales materials Coordinate with the email marketing team to plan and execute timely, targeted email campaigns that support regional sales initiatives Partner with the events team to support marketing and sales events, including promotional outreach, lead tracking, and post-event sales follow-up Stay informed about regional market trends, district priorities, and customer feedback, and use these insights to recommend relevant marketing opportunities Track the performance of regional marketing campaigns, including engagement, lead activity, and sales feedback, and use those insights to improve future efforts WHAT WE'RE LOOKING FOR BA/BS degree 2–4 years of marketing experience in a professional environment, preferably in a role involving campaign execution or field marketing Experience partnering with or supporting a sales team is a plus Collaboration: You're an effective communicator who builds strong working relationships and collaborates well across teams Ownership and execution: You're a proactive self-starter who can take a project from initial idea through launch, manage competing deadlines, and deliver high-quality work with minimal oversight Problem-solving: You're resourceful, thoughtful, and comfortable researching new topics, identifying solutions, and finding efficient ways to get things done You have knowledge of, or an interest in, education/edtech and can learn about the industry quickly Experience with Google Docs, Sheets, and Slides ABOUT IXL LEARNING IXL Learning is the country's largest EdTech company. We reach millions of learners through our diverse range of products. For example: 1 in 4 students in the United States uses IXL.com Rosetta Stone provides an immersive learning experience for 25 languages Wyzant is the nation's largest community of tutors, covering 300+ subjects Teachers Pay Teachers (TPT) is a comprehensive marketplace for millions of educator-created resources Our mission is to create innovative products that will make a real, positive difference for learners and educators and we're looking for passionate, mission-minded people to join us in achieving this goal. We have a unique culture at IXL that fosters collaboration and the open exchange of ideas. We value our team and treat one another with kindness and respect. We approach our work with passion, tenacity, and authenticity. We find it immensely satisfying to develop products that impact the lives of millions and we are eager to have you join our team. At IXL, we value diversity in age, race, ethnicity, gender, sexual orientation, physical and mental ability, political and religious beliefs, and life experience, and we are proud to promote a work environment where everyone, from any background, can do their best work. IXL Learning is an equal opportunity employer and does not discriminate against applicants and employees based on any legally protected category.

Requirements

Must-haves

We're looking for a creative, proactive, and highly organized marketer who is an excellent communicator, thrives on collaboration, and is passionate about improving education.
This is a full-time position that requires you to be in our Raleigh, NC area office.
Plan and execute targeted regional marketing campaigns that support sales pipeline development, strengthen customer relationships, and help advance strategic district opportunities
Build strong partnerships with regional sales teams to understand their goals, customer needs, and opportunities for marketing support
Proactively recommend effective marketing tactics and materials that help sales teams engage prospects and move opportunities forward
Write compelling marketing copy and collaborate with designers and other marketing teams to develop and launch high-quality campaigns and sales materials
Coordinate with the email marketing team to plan and execute timely, targeted email campaigns that support regional sales initiatives
Partner with the events team to support marketing and sales events, including promotional outreach, lead tracking, and post-event sales follow-up
Stay informed about regional market trends, district priorities, and customer feedback, and use these insights to recommend relevant marketing opportunities
Track the performance of regional marketing campaigns, including engagement, lead activity, and sales feedback, and use those insights to improve future efforts
BA/BS degree
2–4 years of marketing experience in a professional environment, preferably in a role involving campaign execution or field marketing
Collaboration: You're an effective communicator who builds strong working relationships and collaborates well across teams
Ownership and execution: You're a proactive self-starter who can take a project from initial idea through launch, manage competing deadlines, and deliver high-quality work with minimal oversight
Problem-solving: You're resourceful, thoughtful, and comfortable researching new topics, identifying solutions, and finding efficient ways to get things done
You have knowledge of, or an interest in, education/edtech and can learn about the industry quickly
Experience with Google Docs, Sheets, and Slides

Nice-to-haves

Experience partnering with or supporting a sales team is a plus

Application prep

Use the role’s language and application details while tailoring your materials.

Platform: greenhouse
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