Lead Product Manager – Marketing Planning & Automation at UKG

Job description

Why UKG: At UKG, the work you do matters. The code you ship, the decisions you make, and the care you show a customer all add up to real impact. Today, tens of millions of workers start and end their days with our workforce operating platform. Helping people get paid, grow in their careers, and shape the future of their industries. That’s what we do. We never stop learning. We never stop challenging the norm. We push for better, and we celebrate the wins along the way. Here, you’ll get flexibility that’s real, benefits you can count on, and a team that succeeds together. Because at UKG, your work matters—and so do you. About the team UKG is transforming how Marketing plans, executes, measures, and optimizes its investments. The team is building a connected, data-driven, and agentic artificial intelligence (AI)-first marketing operating model that links planning, campaign execution, marketing automation, attribution, and performance reporting. You’ll work across Marketing, Marketing Operations, Enterprise Data and Analytics, Finance and Financial Planning and Analysis (FP&A), Sales, Technology, and Architecture to improve how Marketing connects its investments to pipeline and revenue. About the role As Lead Product Manager, Marketing Planning & Automation, you’ll own the product vision, strategy, roadmap, and outcomes for Marketing Planning and the integrations that connect UKG’s marketing technology ecosystem. You’ll lead the evolution of Marketing Planning into a scalable enterprise capability that connects strategic priorities, investment allocation, campaign development, execution, measurement, attribution, and performance. This is a product leadership role—not a technology implementation role. You’ll bring expertise in end-to-end marketing processes and industry practices to shape a modern product and operating model. In this role, you will: • Lead product strategy, discovery, prioritization, minimum viable product (MVP) definition, delivery, adoption, and continuous improvement. • Connect marketing planning to campaign intake, prioritization, development, approvals, execution, measurement, and optimization. • Establish consistent campaign taxonomies, hierarchies, metadata, governance, and business processes. • Enable Marketing leaders to model investment scenarios, priorities, capacity, and expected outcomes. • Define a connected campaign operating model across Adobe Workfront, Eloqua, Marketo, Salesforce Marketing Cloud, Salesforce, Cvent, advertising technology, and Google Analytics. • Eliminate manual handoffs, disconnected workflows, spreadsheets, and duplicate work across the campaign lifecycle. • Connect campaign and channel data to engagement, marketing-qualified leads (MQLs), business development representative (BDR) engagement, opportunities, pipeline, and revenue. • Partner with Data and Analytics to deliver trusted data models, reporting, dashboards, attribution, and performance insights. • Identify opportunities to automate repetitive Marketing Operations work and progress from human-driven workflows to AI-assisted and AI-driven execution. • Define product metrics for planning efficiency, campaign velocity, operational efficiency, adoption, data quality, attribution coverage, and business impact. • Shape an agentic AI-first vision for planning and attribution, including recommendations on investment, program prioritization, scaling, and optimization. • Establish appropriate human oversight, governance, explainability, and controls for AI-generated recommendations and decisions. • Drive executive alignment and communicate product strategy, decisions, risks, progress, and outcomes. About you Basic qualifications: • 8+ years of Product Management experience, preferably in business-to-business software as a service (B2B SaaS) or enterprise technology. • Deep experience in Marketing Planning, Marketing Operations, Campaign Management, Marketing Measurement, Attribution, or a related discipline. • Strong understanding of how Marketing activity translates into engagement, opportunities, pipeline, and revenue. • Strong understanding of marketing technology, data, integrations, campaign taxonomy, metadata, and measurement architecture. • Experience transforming manual or fragmented business processes into automated, scalable enterprise products. • Hands-on experience with at least one major marketing automation platform, such as Eloqua, Marketo, or Salesforce Marketing Cloud. • Ability to translate complex business processes and analytical requirements into scalable product capabilities. • Experience leading product discovery, prioritization, user story development, delivery, adoption, and continuous improvement. • Ability to define success metrics and use data to improve product and business outcomes. • Strong cross-functional collaboration, executive communication, and stakeholder alignment skills. Preferred qualifications: • Experience with Adobe Workfront or a similar Marketing Planning or workflow platform. • Experience defining integrations across a broader marketing technology ecosystem. • Experience with campaign development workflows, marketing performance management, or enterprise attribution. • Experience identifying opportunities for AI agents to automate planning, analyze performance, recommend investments, or surface optimization opportunities. • Experience applying industry best practices in Marketing Planning, Marketing Operations, campaign measurement, attribution, or Marketing Performance Management. Company Overview: UKG is the Workforce Operating Platform that puts workforce understanding to work. With the world's largest collection of workforce insights, and people-first AI, our ability to reveal unseen ways to build trust, amplify productivity, and empower talent, is unmatched. It's this expertise that equips our customers with the intelligence to solve any challenge in any industry — because great organizations know their workforce is their competitive edge. Learn more at ukg.com. Equal Opportunity Employer    UKG is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, disability, religion, sex, age, national origin, veteran status, genetic information, and other legally protected categories. View The EEO Know Your Rights poster       UKG participates in E-Verify. View the E-Verify posters here .   It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.  Disability Accommodation in the Application and Interview Process For individuals with disabilities that need additional assistance at any point in the application and interview process, please email UKGCareers@ukg.com .  The pay range for this position is $133,900 to $190,750. The actual base pay offered may vary depending on skills, experience, job-related knowledge and work location. In addition to base pay, employees may be eligible to participate in a performance-based bonus plan and to receive restricted stock unit awards as part of total compensation. Learn more about UKG’s benefits and rewards at ukg.com

Requirements

Must-haves

About the team
As Lead Product Manager, Marketing Planning & Automation, you’ll own the product vision, strategy, roadmap, and outcomes for Marketing Planning and the integrations that connect UKG’s marketing technology ecosystem.
Lead product strategy, discovery, prioritization, minimum viable product (MVP) definition, delivery, adoption, and continuous improvement.
Connect marketing planning to campaign intake, prioritization, development, approvals, execution, measurement, and optimization.
Establish consistent campaign taxonomies, hierarchies, metadata, governance, and business processes.
Enable Marketing leaders to model investment scenarios, priorities, capacity, and expected outcomes.
Define a connected campaign operating model across Adobe Workfront, Eloqua, Marketo, Salesforce Marketing Cloud, Salesforce, Cvent, advertising technology, and Google Analytics.
Eliminate manual handoffs, disconnected workflows, spreadsheets, and duplicate work across the campaign lifecycle.
Connect campaign and channel data to engagement, marketing-qualified leads (MQLs), business development representative (BDR) engagement, opportunities, pipeline, and revenue.
Partner with Data and Analytics to deliver trusted data models, reporting, dashboards, attribution, and performance insights.
Identify opportunities to automate repetitive Marketing Operations work and progress from human-driven workflows to AI-assisted and AI-driven execution.
Define product metrics for planning efficiency, campaign velocity, operational efficiency, adoption, data quality, attribution coverage, and business impact.
Shape an agentic AI-first vision for planning and attribution, including recommendations on investment, program prioritization, scaling, and optimization.
Establish appropriate human oversight, governance, explainability, and controls for AI-generated recommendations and decisions.
Drive executive alignment and communicate product strategy, decisions, risks, progress, and outcomes.
8+ years of Product Management experience, preferably in business-to-business software as a service (B2B SaaS) or enterprise technology.
Deep experience in Marketing Planning, Marketing Operations, Campaign Management, Marketing Measurement, Attribution, or a related discipline.
Strong understanding of how Marketing activity translates into engagement, opportunities, pipeline, and revenue.
Strong understanding of marketing technology, data, integrations, campaign taxonomy, metadata, and measurement architecture.

Nice-to-haves

Experience with Adobe Workfront or a similar Marketing Planning or workflow platform.
Experience defining integrations across a broader marketing technology ecosystem.
Experience with campaign development workflows, marketing performance management, or enterprise attribution.
Experience identifying opportunities for AI agents to automate planning, analyze performance, recommend investments, or surface optimization opportunities.
Experience applying industry best practices in Marketing Planning, Marketing Operations, campaign measurement, attribution, or Marketing Performance Management.

Application prep

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Platform: eightfold
Effort: medium

Benefits

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