Sr Manager, Global Product Marketing at Herbalife

Job description

ROLE AT A GLANCE: Contributes to the leadership of the strategic direction, development, and management of the product portfolio across the Everyday Wellness, Skin, Hair & Body Care and Healthy Lifespan Verticals HOW YOU’LL MAKE AN IMPACT: • Develop and implement comprehensive product strategies for Everyday Wellness, Skin, Hair & Body Care & Healthy Lifespan Product Verticals, aligning with market needs and organizational goals. • Oversee the entire product lifecycle, from concept development through to market launch and beyond, ensuring products meet quality, cost, and performance standards. • Lead key projects involving global cross-functional teams in the development of innovative products and enhancements, ensuring Herbalife's competitive edge in the marketplace. • Monitor category performance against sales & profit targets, adjusting strategies as necessary to achieve goals. • Conduct marketing research to gain insights on product development, positioning, Distributor and consumer insights • Managing end-to-end innovation pipelines, including Pro2col integration, LIFE I/O innovation, personalized nutrition initiatives, and additional segments defined in our long-term strategic plan delivering strategic clarity and driving disciplined execution • Develop product concepts and business cases for global product launches, including product formulation, positioning, pricing, packaging, LCDs, trademark clearance, launch marketing campaign • Develop education, training and marketing materials for global product launches • Partner/collaborate with regions on their regional product strategies and business cases • Additional duties as assigned TEAM DYNAMICS: You will be part of the Worldwide Product Marketing team. We are a team that develops the Global Product Strategy, leads the Global New Product Development Process and oversees the Global Product pipeline. We lead all global product innovation and renovation and support the regions with their strategies and new product initiatives. As a global team, we collaborate with regions, cross-functional teams and executives and are the Center of Excellence for Product. LEADERSHIP AND SUPERVISORY RESPONSIBILITIES: • No direct reports; however, the role needs to lead cross-functional teams on projects QUALIFICATIONS FOR SUCCESS: (Skills, background, and experience required for success) Education • Bachelor’s degree in Marketing, or a related degree • MBA, or business/marketing experience Experience • 8+ years • At least 6-8 years of brand & product marketing management experience in a traditional Consumer Packaged Goods company (skin & personal care, vitamins & dietary supplements, functional beverages) • Industry and/or product experience in the nutrition category • At least 5+ years of P&L and project management experience • Experience developing product portfolio strategies • Experience building strong NPD business cases with accompanying strong rationale • Experience analyzing business metrics. Demonstrated successes in new product development, with a thorough understanding of taking a product from concept to launch • Cross-functional team management experience, collaborating closely with other commercial functions to achieve common goals • Experience managing multiple product segments and multiple product introductions simultaneously • Leading complex category strategies in large CPG organizations Skills/Certifications • Strong leadership, organizational, and team management skills that demonstrate the ability to be a good listener, inspire, provide clear direction, make sound decisions, and multitask • Strong analytical, critical, strategic, and creative thinking • Self-driven, results-oriented with a sense of urgency and a passion to win • Excellent communication and problem-solving • Proactive leader with strong personal presence • Ability to elicit accountability from other departments and business vertical teams • Flexible and adaptable • Business acumen • Ability to interact effectively at all levels with sensitivity to cultural diversity • Comfortable presenting to small and large groups, including senior management • Strong PowerPoint presentation development skills • Ability to demonstrate political savvy through the development of alliances/strong working relationships with cross-functional teams and senior management Herbalife offers a variety of benefits to eligible employees in the U.S. (limited to the 50 States and the District of Columbia), which includes Group Health Programs, other Voluntary Benefit Programs, and Paid Time Off. Group Health Programs include Medical, Dental, Vision, Health Savings Account (HSA), Flexible Spending Accounts (FSA), Basic Life/AD&D; Short-Term and Long-Term Disability, and an Employee Assistance Program (EAP). Other Voluntary Benefit Programs include a 401(k) plan, Wellness Incentive Program, Employee Stock Purchase Plan (ESPP), Supplemental Life/Critical Illness/Hospitalization/Accident Insurance, and Pet Insurance. Paid time off includes Company-observed U.S. Holidays, Floating Holidays, Vacation, Sick Time, a Volunteer Program, Paid Maternity and Paternity Leave, Bereavement Leave, Personal Leave and time off for voting. We can recommend jobs specifically for you! Click here to get started.

Requirements

Must-haves

Contributes to the leadership of the strategic direction, development, and management of the product portfolio across the Everyday Wellness, Skin, Hair & Body Care and Healthy Lifespan Verticals
• Develop and implement comprehensive product strategies for Everyday Wellness, Skin, Hair & Body Care & Healthy Lifespan Product Verticals, aligning with market needs and organizational goals.
• Oversee the entire product lifecycle, from concept development through to market launch and beyond, ensuring products meet quality, cost, and performance standards.
• Lead key projects involving global cross-functional teams in the development of innovative products and enhancements, ensuring Herbalife's competitive edge in the marketplace.
• Monitor category performance against sales & profit targets, adjusting strategies as necessary to achieve goals.
• Conduct marketing research to gain insights on product development, positioning, Distributor and consumer insights
• Develop product concepts and business cases for global product launches, including product formulation, positioning, pricing, packaging, LCDs, trademark clearance, launch marketing campaign
• Develop education, training and marketing materials for global product launches
• Partner/collaborate with regions on their regional product strategies and business cases
• Additional duties as assigned
• No direct reports; however, the role needs to lead cross-functional teams on projects
QUALIFICATIONS FOR SUCCESS: (Skills, background, and experience required for success)
• Bachelor’s degree in Marketing, or a related degree
• MBA, or business/marketing experience
• 8+ years
• At least 6-8 years of brand & product marketing management experience in a traditional Consumer Packaged Goods company (skin & personal care, vitamins & dietary supplements, functional beverages)
• Industry and/or product experience in the nutrition category
• At least 5+ years of P&L and project management experience
• Experience developing product portfolio strategies
• Experience building strong NPD business cases with accompanying strong rationale
• Experience analyzing business metrics. Demonstrated successes in new product development, with a thorough understanding of taking a product from concept to launch
• Cross-functional team management experience, collaborating closely with other commercial functions to achieve common goals
• Experience managing multiple product segments and multiple product introductions simultaneously
• Leading complex category strategies in large CPG organizations

Nice-to-haves

None flagged.

Application prep

Use the role’s language and application details while tailoring your materials.

Platform: icims
Effort: medium

Benefits

Benefits detected in the listing.

Dental

Vision

401(K)

Paid Time Off

Wellness