Job description

In this position... • Campaign Development: Support the Integrated Services organization by translating key initiatives into integrated, cross-team marketing campaigns for Tier 1 web, including any promotional campaigns. • Cross-Functional Liaison: Lead communication efforts between Integrated Services, Global Digital, Media Communications, Global Media & Partnerships, and our agency partners (WPP) to ensure all marketing communications align with Ford Brand & Integrated Services priorities. • Campaign Management: Spearhead the creation of briefs and Go-To-Market (GTM) execution for key annual pulses, specifically new product(s) enhancements and targeted audience campaigns. What you'll do... • Campaign Development: Support the Integrated Services organization by translating key initiatives into integrated, cross-team marketing campaigns for Tier 1 web, including any promotional campaigns. • Cross-Functional Liaison: Lead communication efforts between Integrated Services, Global Digital, Media Communications, Global Media & Partnerships, and our agency partners (WPP) to ensure all marketing communications align with Ford Brand & Integrated Services priorities. • Campaign Management: Spearhead the creation of briefs and Go-To-Market (GTM) execution for key annual pulses, specifically new product(s) enhancements and targeted audience campaigns. • Asset Creation: Collaborate with internal Marketing Communications and agency partners to develop Tier 1 digital assets that support key brand or product moments. • Go-To-Market Coordination: Assist with Go-To-Market efforts and personalization on digital properties for consumer/owner high-visibility incentives that require dedicated paid media support. • Incentive Messaging: Partner with Integrated Services and Media key stakeholders to coordinate and capture complex program and audience data requirements and translate it into clear, compelling consumer offer messaging. • Agency Enablement: Organize and streamline incentive information for agency partners, ensuring they can easily digest data to create Tier 1 marketing assets. You'll have... • Bachelor’s degree in Marketing, Communications, Business Administration, or a related field. • Minimum of 3 years of experience in marketing, advertising, or project management. • Familiarity with the agency/client relationship model is highly preferred. Even better, you may have... • Proven ability to manage multiple projects simultaneously, meet tight deadlines, and maintain organized workflows. • Exceptional written and verbal communication skills, with the ability to "translate" technical incentive data into consumer-friendly language. • Extreme attention to detail is required for managing incentive accuracy and campaign brief requirements. • Advanced proficiency in Microsoft Office Suite (specifically PowerPoint for presentations and Excel for data organization). • Must possess the ability to distill complex, technical information (like incentive programs) into simple, persuasive consumer messaging. You should be equally comfortable presenting to senior stakeholders as you are collaborating with creative agency teams. • Ability to build relationships across different tiers of the organization and with external partners. • A "self-starter" mentality with the ability to anticipate needs before they arise. • Comfortable working in a fast-paced environment where priorities can shift based on market needs. You may not check every box, or your experience may look a little different from what we've outlined, but if you think you can bring value to Ford Motor Company, we encourage you to apply! As an established global company, we offer the benefit of choice. You can choose what your Ford future will look like: will your story span the globe, or keep you close to home? Will your career be a deep dive into what you love, or a series of new teams and new skills? Will you be a leader, a changemaker, a technical expert, a culture builder…or all of the above? No matter what you choose, we offer a work life that works for you, including: • Immediate medical, dental, vision and prescription drug coverage. • Flexible family care days, paid parental leave, new parent ramp-up programs, subsidized back-up child care and more. • Family building benefits including adoption and surrogacy expense reimbursement, fertility treatments, and more. • Vehicle discount program for employees and family members and management leases. • Tuition assistance. • Established and active employee resource groups. • Paid time off for individual and team community service. • A generous schedule of paid holidays, including the week between Christmas and New Year’s Day. • Paid time off and the option to purchase additional vacation time. This position is a salary grade 6 and ranges from $74,300-$124,500., This position is a salary grade 7 and ranges from $86,600-$144,900., This position is a salary grade 8 and ranges from $99,100-$166,200. Final determination of salary grade will be based on candidate's skills and experience, and base salary will be set within the applicable range according to job scope, responsibility and competitive market value. For more information on salary and benefits, click here: fordcareers.co Visa sponsorship is not available for this position. Candidates for positions with Ford Motor Company must be legally authorized to work in the United States. Verification of employment eligibility will be required at the time of hire. We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, age, sex, national origin, sexual orientation, gender identity, disability status or protected veteran status. In the United States, if you need a reasonable accommodation for the online application process due to a disability, please call 1-888-336-0660. This position is hybrid with a requirement to be onsite four or more days per week. #LI-Hybrid LI-RZ1

Requirements

Must-haves

In this position...
Campaign Development: Support the Integrated Services organization by translating key initiatives into integrated, cross-team marketing campaigns for Tier 1 web, including any promotional campaigns.
Campaign Management: Spearhead the creation of briefs and Go-To-Market (GTM) execution for key annual pulses, specifically new product(s) enhancements and targeted audience campaigns.
What you'll do...
Campaign Development: Support the Integrated Services organization by translating key initiatives into integrated, cross-team marketing campaigns for Tier 1 web, including any promotional campaigns.
Campaign Management: Spearhead the creation of briefs and Go-To-Market (GTM) execution for key annual pulses, specifically new product(s) enhancements and targeted audience campaigns.
Asset Creation: Collaborate with internal Marketing Communications and agency partners to develop Tier 1 digital assets that support key brand or product moments.
Go-To-Market Coordination: Assist with Go-To-Market efforts and personalization on digital properties for consumer/owner high-visibility incentives that require dedicated paid media support.
Incentive Messaging: Partner with Integrated Services and Media key stakeholders to coordinate and capture complex program and audience data requirements and translate it into clear, compelling consumer offer messaging.
Agency Enablement: Organize and streamline incentive information for agency partners, ensuring they can easily digest data to create Tier 1 marketing assets.
You'll have...
Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
Minimum of 3 years of experience in marketing, advertising, or project management.
Even better, you may have...
Proven ability to manage multiple projects simultaneously, meet tight deadlines, and maintain organized workflows.
Exceptional written and verbal communication skills, with the ability to "translate" technical incentive data into consumer-friendly language.
Extreme attention to detail is required for managing incentive accuracy and campaign brief requirements.
Advanced proficiency in Microsoft Office Suite (specifically PowerPoint for presentations and Excel for data organization).
Ability to build relationships across different tiers of the organization and with external partners.
A "self-starter" mentality with the ability to anticipate needs before they arise.
Comfortable working in a fast-paced environment where priorities can shift based on market needs.
You may not check every box, or your experience may look a little different from what we've outlined, but if you think you can bring value to Ford Motor Company, we encourage you to apply!
Immediate medical, dental, vision and prescription drug coverage.

Nice-to-haves

Familiarity with the agency/client relationship model is highly preferred.

Application prep

Use the role’s language and application details while tailoring your materials.

Keywords to mirror

Platform: eightfold
Effort: medium

Benefits

Benefits detected in the listing.

Dental

Vision

Paid Time Off

Parental Leave