Marketing Manger -Point & Ciick Solutions at Banyan Software

Job description

Banyan Software is the best permanent home for software businesses that serve specialized industries, their employees, and their customers. With a buy-grow-and-hold-for-life approach and a permanent capital base, Banyan acquires and grows companies worldwide, honoring founder legacies and helping portfolio companies modernize through shared AI expertise and operational discipline. Founded in 2016, Banyan operates more than 120 portfolio companies across North and South America, Europe, and APAC, and has appeared on the Inc. 5000 list for six consecutive years. The Banyan Software Foundation, endowed with $100 million in Banyan stock, leverages technology to build a greener and more equitable world. About Point & Click Solutions (PNC) Point & Click Solutions is the leading electronic medical records software provider for institutions of higher education. PNC serves many of the largest, most complex student health and counseling clinics at the country’s preeminent universities. Our mission is to build software that works the way the campus care ecosystem actually operates, so clinicians can spend less time on administrative tasks and more time delivering care. We are seeking a remote based (United States) Marketing Manger to join our team! Key Responsibilities Lead digital sales and marketing campaigns leveraging HubSpot, LinkedIn, Claude, and other tools Systematically map and target key account prospects and upsell opportunities Systematically track campaign performance (A/B testing, open/response rates, etc.) Manage website content and optimization of SEO/AEO/GEO Coordinate logistics and arrange marketing materials for conferences Coordinate with clients on security reviews and other necessary documentation Key Traits Proactivity Attention to detail Accountability Coachability Tenacity when faced with rejection Comfort working cross-functionally in a lean, entrepreneurial organization What You've Done Worked 2-5 years in B2B marketing with a track record of driving programs from idea to execution – not just supporting them Driven quantifiable results in outbound communications and SEO/AEO Worked with a variety of modern marketing tools, including HubSpot, LinkedIn, website tools, and email tools Built agentic AI into your workflows How You Work • Self-starter: you see what needs to happen and move on it without waiting to be directed • Go-getter: you hold the output to a high standard and bring urgency to what you own. • Hands-on: you are willing to roll up your sleeves and do the work. • Outcomes-driven: you care about results, not activity. You are not interested in random acts of marketing -- everything you do is tied to a commercial objective and measured against it. • AI-forward and agent-curious: you reach for AI tools instinctively to move faster and produce sharper work -- and you are genuinely excited about the opportunity to build and deploy marketing agents that create real leverage. • Operationally sharp: you are organized, consistent, and reliable -- the kind of person others count on to close the loop. • Builder mentality: you are energized by creating structure and process where there isn't any, and you take pride in what you build. • A good human and a true team player: you show up for your colleagues, communicate openly, share credit, and make the people around you better. Culture matters to you. The expected base salary for this position is: $85,000 - excluding bonus (when applicable). Salary is based on a number of factors including market conditions, location and may vary depending on job-related skills and experience. Diversity, Equity, Inclusion & Equal Employment Opportunity at Banyan: Banyan affirms that inequality is detrimental to our Global Teams, associates, our Operating Companies, and the communities we serve. As a collective, our goal is to impact lasting change through our actions. Together, we unite for equality and equity. Banyan is committed to equal employment opportunities regardless of any protected characteristic, including race, color, genetic information, creed, national origin, religion, sex, affectional or sexual orientation, gender identity or expression, lawful alien status, ancestry, age, marital status, or protected veteran status and will not discriminate against anyone on the basis of a disability. We support an inclusive workplace where associates excel based on personal merit, qualifications, experience, ability, and job performance. Please Note : Banyan Software does not accept unsolicited resumes or applications submitted via email, LinkedIn, or other direct channels. All candidates must apply through our official Careers site to be considered for employment. Applications submitted outside of our applicant tracking system will not be reviewed. Recruitment Notice Banyan Software may use artificial intelligence (AI) tools to assist in screening and/or assessing applicants during the recruitment process. All hiring decisions are made by our team. Personal information submitted through your application will be collected and used for recruitment purposes in accordance with applicable privacy laws. Contact us at any time with questions about our process or to request accommodation. Beware of Recruitment Scams We have been made aware of individuals fraudulently posing as members of our Talent Acquisition team and extending fake job offers. These scams may involve requests for personal information or payment for equipment. Protect yourself by following these steps: Verify that all communications from our recruiting team come from an @banyansoftware.com email address. Remember, employers will never request payment or banking information during the hiring process. If you receive a suspicious message, do not respond — instead, forward it to careers@banyansoftware.com and/or report it to the platform where you received it. Your safety and security are important to us. Thank you for staying vigilant.

Requirements

Must-haves

Our mission is to build software that works the way the campus care ecosystem actually operates, so clinicians can spend less time on administrative tasks and more time delivering care.
We are seeking a remote based (United States) Marketing Manger to join our team!
Lead digital sales and marketing campaigns leveraging HubSpot, LinkedIn, Claude, and other tools
Systematically map and target key account prospects and upsell opportunities
Systematically track campaign performance (A/B testing, open/response rates, etc.)
Manage website content and optimization of SEO/AEO/GEO
Coordinate logistics and arrange marketing materials for conferences
Coordinate with clients on security reviews and other necessary documentation
Attention to detail
Accountability
Coachability
Tenacity when faced with rejection
Comfort working cross-functionally in a lean, entrepreneurial organization
What You've Done
Worked 2-5 years in B2B marketing with a track record of driving programs from idea to execution – not just supporting them
Driven quantifiable results in outbound communications and SEO/AEO
Worked with a variety of modern marketing tools, including HubSpot, LinkedIn, website tools, and email tools
Built agentic AI into your workflows
Recruitment Notice
Beware of Recruitment Scams
We have been made aware of individuals fraudulently posing as members of our Talent Acquisition team and extending fake job offers. These scams may involve requests for personal information or payment for equipment.
Verify that all communications from our recruiting team come from an @banyansoftware.com email address.
Remember, employers will never request payment or banking information during the hiring process.
If you receive a suspicious message, do not respond — instead, forward it to careers@banyansoftware.com and/or report it to the platform where you received it.

Nice-to-haves

None flagged.

Application prep

Use the role’s language and application details while tailoring your materials.

Keywords to mirror

aigo

Platform: greenhouse
Effort: quick