Customer Marketing Specialist (Austin TX - hybrid) at Motive

Job description

Who we are: Motive empowers the people who run physical operations with tools to make their work safer, more productive, and more profitable. For the first time ever, safety, operations and finance teams can manage their drivers, vehicles, equipment, and fleet related spend in a single system. Combined with industry leading AI, the Motive platform gives you complete visibility and control, and significantly reduces manual workloads by automating and simplifying tasks. Motive serves nearly 100,000 customers – from Fortune 500 enterprises to small businesses – across a wide range of industries, including transportation and logistics, construction, energy, field service, manufacturing, agriculture, food and beverage, retail, and the public sector. Visit gomotive.com to learn more. About the Role Motive is hiring a Customer Marketing Specialist to own and execute our reviews program and customer content operations. This is a hands-on, individual contributor role focused on driving measurable brand credibility through review platform performance, content enablement, and customer proof point management. You'll work at the intersection of customer advocacy and go-to-market execution, partnering closely with our digital marketing team to increase Motive's search visibility and ensure our customer voice is showing up where buyers are already looking. This role is ideal for someone who is organized, detail-oriented, and motivated by seeing their work directly influence pipeline and competitive positioning. You'll use AI, automation, and modern customer marketing tools to make review generation and content operations more scalable, while ensuring every customer touchpoint is polished and positive. Key Responsibilities Reviews Program Ownership Own Motive's day-to-day presence on G2, TrustRadius, TrustPilot, Capterra, and Gartner Peer Insights. Run review generation campaigns end-to-end, including customer targeting, outreach sequencing, incentivization, and follow-up. Deliver a quarterly G2 content plan and enablement package to internal stakeholders following each reporting cycle. Partner with the AEO team to align review strategy with search visibility goals and ensure review content supports organic discoverability. Track review volume, ratings trends, and competitive benchmarks, surfacing insights and risks to leadership on a regular cadence. Coordinate internally on review response workflows and flag feedback patterns to CS and Product. Customer Content & Asset Management Conceptualize and execute innovative customer content strategies to drive engagement and conversion. Coordinate customer outreach, scheduling, approvals, and consent for all advocacy content and testimonial activities when needed. Maintain a clean, well-tagged, and easily accessible repository of customer proof points for Sales and Marketing use. Ensure all customer content stays current, accurate, and activated across the business. Program Execution & Operations Manage timelines, logistics, follow-ups, and asset delivery across all programs this role owns. Build and maintain documentation, trackers, and workflows that keep advocacy operations organized and visible to cross-functional partners. Ensure every customer-facing experience, from first outreach to final delivery, is timely, thoughtful, and reflects well on Motive. Partner with Customer Success, Sales, and Marketing to surface advocacy candidates and keep the content pipeline moving. Measurement & Reporting Track and report on review volume, ratings performance, content asset utilization, and outreach conversion rates. Use data to sharpen targeting, improve messaging, and identify where the program has gaps or untapped opportunities. Qualifications Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent experience. 1–3 years of experience in marketing, advocacy, or content operations within a B2B technology company. Hands-on experience managing review platforms such as G2, TrustPilot, Gartner Peer Insights, TrustRadius, or Capterra. Strong organizational skills with a track record of keeping complex programs on track across multiple stakeholders. Clear, customer-friendly written communication skills, including the ability to write outreach, coordinate approvals, and contribute to customer stories. Familiarity with customer marketing or advocacy tools such as Peerbound, and project management tools such as Asana, is a plus. Ability to work cross-functionally without direct authority and influence outcomes through relationship building and follow-through. Experience with AEO, SEO, or search-adjacent marketing concepts is a strong plus. Experience in industries with physical operations, such as transportation, logistics, field service, or construction, is a plus. Success in This Role Looks Like Consistent review volume growth and positive average ratings across all online review platforms. A quarterly review platform content and enablement cadence that sales and marketing teams actually use. A customer content library that is current, organized, and actively pulled into deals and campaigns. An AEO partnership that translates review activity into measurable visibility gains. Every customer who participates in the advocacy program walks away feeling respected and valued. Internal teams trust this role to deliver on time and keep customer relationships protected. Creating a diverse and inclusive workplace is one of Motive's core values. We are an equal opportunity employer and welcome people of different backgrounds, experiences, abilities and perspectives. Please review our Candidate Privacy Notice here . UK Candidate Privacy Notice here . The applicant must be authorized to receive and access those commodities and technologies controlled under U.S. Export Administration Regulations. It is Motive's policy to require that employees be authorized to receive access to Motive products and technology. Regarding US-based roles, depending on your role and primary work location, Motive Technologies, Inc. (“Employer”) discloses candidates may be required to execute a non-compete covenant with the Employer. This requirement does not apply to lawyers, interns, or employees working in CA, MN, MT, ND, OK, or where otherwise prohibited by law. Non-compete covenant terms in all other jurisdictions will be subject to the applicable statutory requirements, including but not limited to, procedures, industry related prohibitions, or salary and compensation thresholds. All job postings are for existing vacancies. Please note; some interviews or new-hire training sessions may be held in person at one of our global offices.

Requirements

Must-haves

Reviews Program Ownership
Own Motive's day-to-day presence on G2, TrustRadius, TrustPilot, Capterra, and Gartner Peer Insights.
Run review generation campaigns end-to-end, including customer targeting, outreach sequencing, incentivization, and follow-up.
Deliver a quarterly G2 content plan and enablement package to internal stakeholders following each reporting cycle.
Partner with the AEO team to align review strategy with search visibility goals and ensure review content supports organic discoverability.
Track review volume, ratings trends, and competitive benchmarks, surfacing insights and risks to leadership on a regular cadence.
Coordinate internally on review response workflows and flag feedback patterns to CS and Product.
Customer Content & Asset Management
Conceptualize and execute innovative customer content strategies to drive engagement and conversion.
Coordinate customer outreach, scheduling, approvals, and consent for all advocacy content and testimonial activities when needed.
Maintain a clean, well-tagged, and easily accessible repository of customer proof points for Sales and Marketing use.
Ensure all customer content stays current, accurate, and activated across the business.
Program Execution & Operations
Manage timelines, logistics, follow-ups, and asset delivery across all programs this role owns.
Build and maintain documentation, trackers, and workflows that keep advocacy operations organized and visible to cross-functional partners.
Ensure every customer-facing experience, from first outreach to final delivery, is timely, thoughtful, and reflects well on Motive.
Partner with Customer Success, Sales, and Marketing to surface advocacy candidates and keep the content pipeline moving.
Measurement & Reporting
Track and report on review volume, ratings performance, content asset utilization, and outreach conversion rates.
Use data to sharpen targeting, improve messaging, and identify where the program has gaps or untapped opportunities.
Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent experience.
1–3 years of experience in marketing, advocacy, or content operations within a B2B technology company.

Nice-to-haves

Familiarity with customer marketing or advocacy tools such as Peerbound, and project management tools such as Asana, is a plus.
Experience in industries with physical operations, such as transportation, logistics, field service, or construction, is a plus.

Application prep

Use the role’s language and application details while tailoring your materials.

Keywords to mirror

aigo

Platform: greenhouse
Effort: quick