Job description

About Us Greenlite builds AI agents for financial crime teams . Fintechs and banks use Greenlite agents to automate workflows like suspicious activity investigations, entity due diligence and regulatory reporting. We're backed by Greylock and already have large banks and public companies using us in production every day. We're amongst the fastest growing enterprise AI companies in the world and we're looking for people who want to help us move even faster. The Role As Marketing Lead at Greenlite, you'll build and execute our marketing strategy from the ground up, partnering directly with founders to establish Greenlite as the definitive leader in AI-powered financial crime prevention while driving high-quality inbound pipeline. This is a hands-on role for someone who thrives in execution—creating compelling content, building systematic processes, and driving tangible results. Key Responsibilities Content Strategy • Develop and implement a content calendar focusing on AI and financial crime prevention topics • Create regular blog posts, whitepapers, and quarterly industry reports • Produce case studies showcasing 3-5 customer success stories within your first six months • Leverage AI to build repeatable systems Event Strategy & Execution • Plan and execute 1-2 webinars quarterly on relevant industry topics • Secure speaking slots at 6-8 key financial services and fintech conferences annually • Organize regulat executive roundtables with potential customers and partners • Develop presentation materials and speaking points for founder appearances Digital Marketing & Web Presence • Redesign and optimize our website to increase conversion rates • Implement content strategy to improve organic traffic by 30% within 12 months • Manage our LinkedIn, Twitter, and other social media channels with consistent posting Partnership & Sales Enablement • Establish a content repository for easy access to all marketing materials • Develop partner marketing kits to support channel growth • Build ROI calculators and other tools to accelerate sales cycles • Establish a content repository for easy access to all marketing materials Branding & Measurement • Refine our brand positioning, messaging architecture, and visual identity • Implement attribution tracking to measure marketing contribution to pipeline • Set up dashboards to track key metrics (leads, MQLs, conversions, CAC, etc.) • Manage and optimize marketing budget across channels based on performance What You Bring Experience • 4-6 years of B2B marketing experience in enterprise software or fintech • Proven success running integrated marketing campaigns that generated measurable pipeline • Experience with content creation resulting in engagement rate improvement • Track record of growing website traffic and conversion rates through data-driven optimization • Experience implementing and utilizing marketing tools (HubSpot, Marketo, Google Analytics, etc.) Skills & Abilities • Exceptional writing skills with samples of published B2B content • Strong project management capabilities, managing 5-7 concurrent initiatives • Experience with marketing analytics and A/B testing methodologies • Proficiency with marketing automation platforms and CRM systems • Ability to translate technical concepts into compelling business narratives Mindset • Execution-oriented approach with focus on measurable outcomes • Comfortable with rapid iteration and experimentation • Resourceful problem-solver who can maximize impact with limited resources • Collaborative mindset for cross-functional partnerships Logistics • Location: San Francisco (in-office 5 days/week) • Reports to: CEO/Co-founder Why Join Greenlite? • Ownership: You'll build our marketing function from scratch with direct founder support • Impact: Your work will directly influence our growth trajectory and market position • AI: Work at the cutting edge of AI and financial crime prevention • Growth: Opportunity for rapid career advancement as the company scales • Team: Join a talented group of engineers, data scientists, and business leaders passionate about our mission

Requirements

Must-haves

Content Strategy
Develop and implement a content calendar focusing on AI and financial crime prevention topics
Create regular blog posts, whitepapers, and quarterly industry reports
Produce case studies showcasing 3-5 customer success stories within your first six months
Leverage AI to build repeatable systems
Event Strategy & Execution
Plan and execute 1-2 webinars quarterly on relevant industry topics
Secure speaking slots at 6-8 key financial services and fintech conferences annually
Organize regulat executive roundtables with potential customers and partners
Develop presentation materials and speaking points for founder appearances
Digital Marketing & Web Presence
Redesign and optimize our website to increase conversion rates
Implement content strategy to improve organic traffic by 30% within 12 months
Manage our LinkedIn, Twitter, and other social media channels with consistent posting
Partnership & Sales Enablement
Establish a content repository for easy access to all marketing materials
Develop partner marketing kits to support channel growth
Build ROI calculators and other tools to accelerate sales cycles
Establish a content repository for easy access to all marketing materials
Branding & Measurement
Refine our brand positioning, messaging architecture, and visual identity
Implement attribution tracking to measure marketing contribution to pipeline
Set up dashboards to track key metrics (leads, MQLs, conversions, CAC, etc.)
Manage and optimize marketing budget across channels based on performance

Nice-to-haves

None flagged.

Application prep

Use the role’s language and application details while tailoring your materials.

Keywords to mirror

Platform: gem
Effort: medium