Job description

Foley is looking for a senior product marketing leader to shape how we position, price, package, launch, and sell our platform. You will build the product marketing function and work closely with Product, Sales, Customer Success, Finance, and Marketing to turn customer and market insight into clear decisions and measurable results. This is a hands-on role for someone who can create a practical launch process, strengthen product training, and help bring AI capabilities to market with claims buyers can trust. WHAT YOU’LL DO - Lead positioning and messaging across customer segments and personas, partnering with the VP of Marketing on Foley’s company narrative and ensuring product, AI, and compliance claims are accurate and supportable. - Own pricing and packaging strategy: define the architecture for tiers, add-ons, and AI capabilities; build recommendations with Product and Finance; and lead the rollout after senior leadership makes the final decision. - Run product launches with Product Management, from launch tiering and readiness through customer communications and post-launch adoption. Build a repeatable process that gives Sales and Customer Success time to prepare. - Build product training and certification for BDRs, AEs, and CSMs with Sales Operations and Enablement, including demos, talk tracks, objection handling, and competitive materials. Measure the effect on readiness and ramp time. - Turn customer and competitive insight into action through win/loss analysis, voice-of-customer work, and market research that informs Product, Sales, and Marketing decisions. - Build the function: set priorities and metrics, communicate evidence-backed recommendations to leadership, and use AI workflows to improve how product marketing works. WHO YOU ARE - 7+ years of B2B SaaS product marketing experience, including ownership of launches and their outcomes. - Hands-on pricing and packaging experience, from analysis and recommendations through rollout and measured business results. - A record of building product training that changes field behavior, along with the ability to show results such as faster ramp, stronger adoption, or improved win rates. - Experience positioning or commercializing AI or agentic capabilities and building practical AI workflows within product marketing, with sound judgment about claims and accuracy. - Strong executive communication and cross-functional influence, including the ability to make decisions with partners you do not manage and explain results using a defensible baseline and timeframe. - A builder’s mindset suited to establishing processes and priorities in a developing function. Experience in vertical SaaS, regulated markets, multiple customer segments, or a PE-backed business is helpful, but not required. Location: Location: This role is primarily remote (US-based), with the expectation of occasional visits to our offices for team collaboration, training, or company events. This role may be based remotely out of the following states: Arizona, California, Colorado, Connecticut, Florida, Georgia, Illinois, Indiana, Kansas, Massachusetts, Maryland, Michigan, Missouri, Nebraska, New Hampshire, New Jersey, New York, North Carolina, Pennsylvania, Rhode Island, South Carolina, Tennessee, Texas, Virginia, Wisconsin ABOUT US At Foley, we’re reimagining how safety-sensitive industries hire, stay compliant, and manage risk. We’ve evolved into a modern SaaS company with an all-in-one, AI-ready platform that helps transportation, construction, distribution, and utility businesses operate faster, smarter, and safer. As we continue to grow, we’re looking for curious, strategic thinkers who thrive in complexity, are motivated by making an impact, and want to join a team that’s passionate about building great products and supporting customers. Our core values — Teammateship, Grit, and Innovation — guide everything we do. Whether we’re collaborating internally or helping customers, we approach every challenge with optimism, humor, and a shared commitment to success. Benefits Foley offers a comprehensive benefits package that includes medical, dental, and vision coverage, a 401(k) with company match, paid time off and holidays, wellness programs, and an employee assistance program. Equal Employment Opportunity Foley is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, protected veteran status, or any other legally protected characteristic. Reasonable Accommodations If you require a reasonable accommodation during the application or interview process, please contact us at careers@foley.io Employment Status Employment with Foley is on an at-will basis. Nothing in this job posting or in future communications should be construed as a contract of employment. Massachusetts Applicants: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability. Privacy Policy: Please see our Applicant Privacy Policy foley.io for more information on how Foley processes your personal information during the recruitment process and, if applicable based on your location, how you can exercise any privacy rights.

Requirements

Must-haves

Lead positioning and messaging across customer segments and personas, partnering with the VP of Marketing on Foley’s company narrative and ensuring product, AI, and compliance claims are accurate and supportable.
Own pricing and packaging strategy: define the architecture for tiers, add-ons, and AI capabilities; build recommendations with Product and Finance; and lead the rollout after senior leadership makes the final decision.
Run product launches with Product Management, from launch tiering and readiness through customer communications and post-launch adoption. Build a repeatable process that gives Sales and Customer Success time to prepare.
Turn customer and competitive insight into action through win/loss analysis, voice-of-customer work, and market research that informs Product, Sales, and Marketing decisions.
Build the function: set priorities and metrics, communicate evidence-backed recommendations to leadership, and use AI workflows to improve how product marketing works.
7+ years of B2B SaaS product marketing experience, including ownership of launches and their outcomes.
Hands-on pricing and packaging experience, from analysis and recommendations through rollout and measured business results.
A record of building product training that changes field behavior, along with the ability to show results such as faster ramp, stronger adoption, or improved win rates.
Experience positioning or commercializing AI or agentic capabilities and building practical AI workflows within product marketing, with sound judgment about claims and accuracy.
Strong executive communication and cross-functional influence, including the ability to make decisions with partners you do not manage and explain results using a defensible baseline and timeframe.
Location: Location: This role is primarily remote (US-based), with the expectation of occasional visits to our offices for team collaboration, training, or company events.

Nice-to-haves

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Application prep

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Keywords to mirror

Platform: ashby
Effort: quick

Benefits

Benefits detected in the listing.

Dental

Vision

401(K)

Paid Time Off

Wellness