Funnel Builder, Direct Response/Info Marketing at BAD Marketing

Job description

Remote | 9AM - 6PM EST We're looking for a funnel builder who can take approved copy and turn it into professional, conversion-focused pages - fast. You'll serve all pods across our info/coaching division, building landing pages, sales pages, checkout flows, application funnels, webinar registrations, and everything in between. You work primarily in GoHighLevel and ClickFunnels, with other platforms as needed. You design and build directly in the builder - no mockup required for most pages. You need to know what a high-converting page looks like for different funnel types and client contexts, and you need to be able to produce it quickly. Standard pages and funnels should be done in days, not weeks. The quality bar: pages look intentional, not like a template. Checkouts process payments. Forms submit. Links work. Mobile looks good. When you hand off for MarTech's tech check, they're verifying tracking - not finding broken basics you should have caught. This isn't a silent execution role. If something in the copy or funnel structure would work better adjusted, you say so. If something's off technically or from a conversion standpoint, you flag it. What Success Looks Like • Builds are fast and accurate - standard pages/funnels completed in days with minimal rework • Design decisions make sense for the client and funnel type - you're not applying the same layout to everything • Pages look polished across devices without needing a designer to hand you a mockup • Self-QA is thorough - MarTech isn't finding broken links, form errors, or checkout issues • PMs and strategists know where builds stand without chasing you • When specs are unclear, you ask. When timelines shift, you communicate early A Day In This Role Morning: Check ClickUp for active tasks and priorities. Flag anything that needs clarification before you start building. Throughout the day: Build. That's the core of it - implementing copy into pages, handling forms, checkouts, embeds, and technical elements. Communicate status and blockers as they come up. Self-QA everything before handoff. Coordinate with PMs on what's ready for tech check. End of day: You can answer: What's on track? What's at risk? Does anyone need an update from me? Weekly: Review the build pipeline, check completed builds for post-launch issues, flag capacity concerns early. Experience & Requirements • 2+ years building pages and funnels professionally • Deep knowledge of GoHighLevel and ClickFunnels - you should be fast and fluent in both, not learning on the job • Working knowledge of HTML/CSS for platforms that require it (Unbounce, Webflow) • Strong design sense - you understand visual hierarchy, spacing, and how to make pages that convert, not just pages that exist • Experience with forms, conditional logic, checkout configuration, and multi-step funnel flows • You test your own work across devices before handing it off • Clear written communication in Slack and ClickUp Strongly preferred: • Experience in direct response, info/coaching, or performance marketing • Basic understanding of how tracking works - enough to build pages that support what MarTech needs to implement You'll Thrive Here If • You're fast and take pride in efficiency without cutting corners • You can look at copy and a funnel map and know what the page should look like without being told • You care about whether the page converts, not just whether it's built • You speak up when something doesn't make sense • You'd rather catch a broken checkout yourself than have someone find it after launch This May Not Be For You If • You need a mockup for every page • Self-QA feels like extra work • You'd rather execute silently than flag problems • You prefer specializing in one platform • Written async communication isn't your strength ABOUT BAD MARKETING: We're a team of 170+ passionate leaders and creatives who have worked diligently to make BAD Marketing one of the largest and most robust Growth Marketing Agencies in the world. At the core of our philosophy is the belief that excellence stems from a united team working toward a common objective: to not only help our clients grow profitably but also to provide them with an experience they can't find anywhere else. We specialize in info/coaching, local lead generation, e-commerce, and information marketing; catering to clients that span from auto and local shop owners, to online consumer product brands, and more. Our approach to success involves more than just Bold And Disruptive strategies. We invest in our team through extensive training, continuous support for growth and learning, and the cultivation of a happy and confident company culture. For us, finding fulfillment in your career is just as crucial as excelling in it. BENEFITS: • Comprehensive health, dental, and vision insurance plans (US Residents Only) • PTO • Paid US Holidays • Opportunities for professional development and advancement within the organization. • A collaborative and innovative work environment with a focus on creativity and results. ADDITIONAL: • 9AM - 6PM EST • Remote • W2 (US Residents Only) OUR CORE VALUES: • BE BAD • PLAY TO WIN • EXTREME OWNERSHIP • SOLUTIONS NOT PROBLEMS • BEST IDEA WINS • ALWAYS BE GROWING • NOBODY IS BIGGER THAN THE TEAM

Requirements

Must-haves

Remote | 9AM - 6PM EST
We're looking for a funnel builder who can take approved copy and turn it into professional, conversion-focused pages - fast.
This isn't a silent execution role. If something in the copy or funnel structure would work better adjusted, you say so. If something's off technically or from a conversion standpoint, you flag it.
What Success Looks Like
Builds are fast and accurate - standard pages/funnels completed in days with minimal rework
Design decisions make sense for the client and funnel type - you're not applying the same layout to everything
Pages look polished across devices without needing a designer to hand you a mockup
Self-QA is thorough - MarTech isn't finding broken links, form errors, or checkout issues
PMs and strategists know where builds stand without chasing you
When specs are unclear, you ask. When timelines shift, you communicate early
A Day In This Role
Morning: Check ClickUp for active tasks and priorities. Flag anything that needs clarification before you start building.
End of day: You can answer: What's on track? What's at risk? Does anyone need an update from me?
Weekly: Review the build pipeline, check completed builds for post-launch issues, flag capacity concerns early.
Experience & Requirements
2+ years building pages and funnels professionally
Deep knowledge of GoHighLevel and ClickFunnels - you should be fast and fluent in both, not learning on the job
Working knowledge of HTML/CSS for platforms that require it (Unbounce, Webflow)
Strong design sense - you understand visual hierarchy, spacing, and how to make pages that convert, not just pages that exist
Experience with forms, conditional logic, checkout configuration, and multi-step funnel flows
You test your own work across devices before handing it off
Clear written communication in Slack and ClickUp
Experience in direct response, info/coaching, or performance marketing
Basic understanding of how tracking works - enough to build pages that support what MarTech needs to implement

Nice-to-haves

None flagged.

Application prep

Use the role’s language and application details while tailoring your materials.

Platform: breezy
Effort: medium

Benefits

Benefits detected in the listing.

Dental

Vision

Pto

Professional Development