Job description

Job Requisition ID: 94350 Location Designation: Hybrid - 3 days per week Corporate Vice President, Creative Design Director Location: New York, NY (Hybrid) New York Life is seeking an experienced Creative Design Director to lead a growing Brand Creative team responsible for bringing our brand to life through bold ideas, creative thinking, and storytelling. This is a hands-on leadership role for a creative who enjoys developing ideas, shaping campaigns, mentoring talent, and making the work—not simply managing it. Working with Brand Strategy, Marketing, Research & Insights, and business partners, you'll lead creative development across integrated campaigns, enterprise experiences, sponsorships, executive engagements, field marketing, and the continued evolution of New York Life's visual identity. The ideal candidate brings 15+ years of experience leading integrated brand creative. They are an accomplished designer and creative leader with a portfolio demonstrating conceptual thinking, integrated campaign development, and visual storytelling. They thrive leading a small, collaborative team while remaining deeply involved in the creative process and are motivated to help grow New York Life's Brand Creative function over time. Key Responsibilities: • Lead creative development for integrated campaigns, sponsorships, field marketing, executive engagements, internal events, and experiential activations across digital, video, environmental, and branded experiences. • Develop and direct creative across digital, video, experiential, presentations, and branded communications. • Lead and mentor a growing Brand Creative team while fostering a culture of collaboration and creative excellence. • Guide the continued evolution and application of New York Life's visual identity across the enterprise. • Lead creative development for brand architecture, value proposition narratives, visual identities, and other foundational brand assets. • Collaborate with internal teams and agency partners to extend creative concepts across channels and experiences. • Work independently and collaboratively with Brand Strategy, Marketing, Research & Insights, and business partners to bring integrated ideas to life. • Present work, guide feedback, and champion ideas from concept to execution. • Balance leadership and hands-on creative work while managing multiple priorities with exceptional quality and attention to detail. Qualifications: • 15+ years of experience in creative direction, brand design, or integrated creative leadership. • Experience developing brand communications for financial services, wealth management, insurance, healthcare, or another complex, relationship-driven category. • Experience leading creative teams as an active, hands-on contributor. • A portfolio demonstrating the ability to translate brand strategy into compelling creative across campaigns, sponsorships, experiential activations, digital experiences, executive engagements, and enterprise initiatives. • Strong understanding of visual identity systems and their application across enterprise organizations. • Experience collaborating with strategists, marketers, researchers, writers, designers, business partners, and external agencies. • Strong communication and presentation skills. • Naturally curious and self-motivated, with a genuine desire to build expertise in financial services, New York Life's brand, planning philosophy, and the evolving needs of clients and advisors. Deliverables May Include • Integrated brand campaigns • Brand architecture and visual identity • Sponsorship and experiential activations • Executive and internal brand experiences • Field marketing and advisor communications • Digital, video, and presentation design • Branded content and thought leadership Job Level: LEVELMG3 Pay Transparency Salary Range: $160,000-$228,500 Overtime eligible: Exempt Discretionary bonus eligible: Yes Sales bonus eligible: No Actual base salary will be determined based on several factors but not limited to individual’s experience, skills, qualifications, and job location. Additionally, employees are eligible for an annual discretionary bonus. In addition to base salary, employees may also be eligible to participate in an incentive program. Our Benefits We provide a full package of benefits for employees – and have unique offerings for a modern workforce, including leave programs, adoption assistance, and student loan repayment programs. Based on feedback from our employees, we continue to refine and add benefits to our offering, so that you can flourish both inside and outside of work. Click here to discover more about our comprehensive benefit options or visit our NYL Benefits Site . Our Commitment to Inclusion At New York Life, fostering an inclusive workplace is fundamental to who we are and how we serve our communities. We have a longstanding commitment to creating an environment where individuals can contribute their best and succeed together. This foundation is rooted in our core values of humanity and integrity, ensuring that every employee feels valued and supported. By embracing a broad range of perspectives and experiences, we achieve greater success and fulfill our promise of providing financial security and peace of mind to families across all communities. Click here to learn more about New York Life’s leadership in this space. Recognized as one of Fortune’s World’s Most Admired Companies, New York Life is committed to improving local communities through a culture of employee giving and volunteerism, supported by the Foundation . We're proud that due to our mutuality, we operate in the best interests of our policy owners. To learn more about career opportunities at New York Life, please visit the Careers page of www.NewYorkLife.com . Job Requisition ID: 94350

Requirements

Must-haves

Job Requisition ID: 94350
Location Designation: Hybrid - 3 days per week
Corporate Vice President, Creative Design Director
Location: New York, NY (Hybrid)
Lead creative development for integrated campaigns, sponsorships, field marketing, executive engagements, internal events, and experiential activations across digital, video, environmental, and branded experiences.
Develop and direct creative across digital, video, experiential, presentations, and branded communications.
Lead and mentor a growing Brand Creative team while fostering a culture of collaboration and creative excellence.
Guide the continued evolution and application of New York Life's visual identity across the enterprise.
Lead creative development for brand architecture, value proposition narratives, visual identities, and other foundational brand assets.
Collaborate with internal teams and agency partners to extend creative concepts across channels and experiences.
Work independently and collaboratively with Brand Strategy, Marketing, Research & Insights, and business partners to bring integrated ideas to life.
Present work, guide feedback, and champion ideas from concept to execution.
Balance leadership and hands-on creative work while managing multiple priorities with exceptional quality and attention to detail.
15+ years of experience in creative direction, brand design, or integrated creative leadership.
Experience developing brand communications for financial services, wealth management, insurance, healthcare, or another complex, relationship-driven category.
Experience leading creative teams as an active, hands-on contributor.
A portfolio demonstrating the ability to translate brand strategy into compelling creative across campaigns, sponsorships, experiential activations, digital experiences, executive engagements, and enterprise initiatives.
Strong understanding of visual identity systems and their application across enterprise organizations.
Experience collaborating with strategists, marketers, researchers, writers, designers, business partners, and external agencies.
Strong communication and presentation skills.
Naturally curious and self-motivated, with a genuine desire to build expertise in financial services, New York Life's brand, planning philosophy, and the evolving needs of clients and advisors.
Deliverables May Include
Integrated brand campaigns
Brand architecture and visual identity

Nice-to-haves

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Effort: medium