At ABB , we help industries run leaner and cleaner—and every person here makes that happen. You’ll be empowered to lead, supported to grow, and proud of the impact we create together. Join us and help run what runs the world.
This position reports to:
Industries and Channel Marketing Manager
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As a Strategic Marketing Manager this candidate will lead market‑driven growth initiatives for the U.S. semiconductor and pharmaceutical industries. This role is responsible for defining and activating strategic marketing programs aligned with ABB Electrification’s strategy, positioning ABB as a trusted technology partner.
This is a cross‑functional role working closely with commercial, communications, product, marketing, strategy, and external industry stakeholders. Success in this role requires market insight, strategic thinking, and the ability to translate business strategy into impactful marketing execution and storytelling.
The work model for the role is: Remote/Hybrid work model.
Key Responsibilities
Strategic Marketing & Planning
Develop and execute segment‑specific marketing strategies for these advanced manufacturing industries, aligned with ABB Electrification strategic priorities.
Analyze customer challenges, buying drivers, and decision‑making processes to inform market positioning, value propositions, and messaging.
Translate long‑term business strategy into go‑to‑market and campaign strategies with clear objectives and success metrics.
Market & Competitive Intelligence
Provide actionable market and competitive intelligence, including customer needs, technology trends, regulatory considerations, and competitor strategies.
Identify emerging market segments, adjacent market opportunities, and applications within these sectors
Support strategic decision‑making through data‑driven insights and recommendations.
Marketing Activation & Campaign Execution
Plan, develop, and lead execution of integrated marketing campaigns.
Partner with commercial and product teams to identify new business opportunities and support segment‑based marketing initiatives.
Develop compelling messaging frameworks and content requirements that articulate ABB’s value across industry lifecycle.
Ensure consistent positioning across digital, events, content, and partner channels.
Industry Engagement & Thought Leadership
Along with segment leaders, represent ABB within key industry organizations at regional and national levels.
Position ABB as a thought leader through speaking engagements, panels, white papers, and industry collaboration.
Actively participate in and support priority trade events, conferences, and customer forums to strengthen ABB’s market presence.
Qualifications
Bachelor’s degree in Business, Marketing, Engineering, or a related field.
12 years of experience in electrification, power, digital infrastructure, or related industries, with experience in marketing, product management, segment leadership, or sales.
Proven expertise in marketing strategy, market intelligence, customer experience, and campaign development/execution. Demonstrated ability to work effectively across multiple functions and influence without direct authority.
Exhibits a high say/do ratio—sets clear commitments and delivers results with consistency and credibility.
Ability to travel up to 30% within the U.S.
Strong written and verbal communication skills and demonstrated ability to clearly and effectively communicate across all levels; Ability to edit and refine documents/ communications is highly preferred.
Expert-level proficiency with Microsoft Office, including Excel, PowerPoint, Outlook, and Teams is essential. Track record of work in fast paced and dynamic business environment; Curiosity, a commitment to follow through and excellent problem- solving skills are essential to success.
What s in it for you
We want you to bring your full self to work—your ideas, your energy, your ambition. You’ll have the tools and freedom to grow your skills, shape your path, and take on challenges that matter. Here, your work creates impact you can see and feel, every day.
More About Us
ABB is an Equal Employment Opportunity and Affirmative Action employer for protected Veterans and Individuals with Disabilities at ABB.
All qualified applicants will receive consideration for employment without regard to their- sex (gender identity, gender expression, sexual orientation), marital status, citizenship, age, race and ethnicity, inclusive of traits historically associated with race or ethnicity, including but not limited to hair texture and protective hairstyles, color, religious creed, national origin, pregnancy, physical or mental disability, genetic information, protected Veteran status, or any other characteristic protected by federal and state law.
For more information regarding your (EEO) rights as an applicant, please visit the following websites: eeoc.gov
As an Equal Employment Opportunity and Affirmative Action Employer for Protected Veterans and Individuals with Disabilities, applicants may request to review the plan of a particular ABB facility between the hours of 9:00 A.M. - 5:00 P.M. EST Monday through Friday by contacting an ABB HR Representative at 1-888-694-7762.
Protected Veterans and Individuals with Disabilities may request a reasonable accommodation if you are unable or limited in your ability to use or access ABB s career site as a result of your disability. You may request reasonable accommodations by calling an ABB HR Representative at 1-888-694-7762 or by sending an email to US-AskHR abb.com . Resumes and applications will not be accepted in this manner.
MyBenefitsABB.com
ABB Benefit Summary for eligible US employees
[excludes ABB E-mobility, Athens union, Puerto Rico]
Go to myBenefitsABB.com and click on “Candidate/Guest” to learn more
Health, Life & Disability
Choice between two medical plan options: A PPO plan called the Copay Plan OR a High Deductible Health Plan (with a Health Savings Account) called the High Deductible Plan.
Choice between two dental plan options: Core and Core Plus
Vision benefit
Company paid life insurance (2X base pay)
Company paid AD&D (1X base pay)
Voluntary life and AD&D – 100% employee paid up to maximums
Short Term Disability – up to 26 weeks – Company paid
Long Term Disability – 60% of pay – Company paid. Ability to “buy-up” to 66 2/3% of pay.
Supplemental benefits – 100% employee paid (Accident insurance, hospital indemnity, critical illness, pet insurance
Parental Leave – up to 6 weeks
Employee Assistance Program
Health Advocate support resources for mental/behavioral health, general health navigation and virtual health, and infertility/adoption
Employee discount program
Retirement
401k Savings Plan with Company Contributions
Employee Stock Acquisition Plan (ESAP)
Time off
ABB provides 11 paid holidays. Vacation is provided based on years of service for hourly and non-exempt positions. Salaried exempt positions are provided vacation under a permissive time away policy.
Contribute to a collective vision. This is where progress takes flight, teams turn ideas into impact, and we define what’s next. Run What Runs the World.
#ABBCareers
#RunwithABB
Building a cleaner, smarter future takes all kinds of minds: the curious, the courageous, and the creative. That s why we welcome people from all backgrounds and experiences.
Ready to make an impact?
Apply today or visit abb.com to learn more about the impact of our solutions across the globe.
Requirements
Must-haves
Industries and Channel Marketing Manager
The work model for the role is: Remote/Hybrid work model.
Strategic Marketing & Planning
Develop and execute segment‑specific marketing strategies for these advanced manufacturing industries, aligned with ABB Electrification strategic priorities.
Analyze customer challenges, buying drivers, and decision‑making processes to inform market positioning, value propositions, and messaging.
Translate long‑term business strategy into go‑to‑market and campaign strategies with clear objectives and success metrics.
Market & Competitive Intelligence
Provide actionable market and competitive intelligence, including customer needs, technology trends, regulatory considerations, and competitor strategies.
Identify emerging market segments, adjacent market opportunities, and applications within these sectors
Support strategic decision‑making through data‑driven insights and recommendations.
Marketing Activation & Campaign Execution
Plan, develop, and lead execution of integrated marketing campaigns.
Partner with commercial and product teams to identify new business opportunities and support segment‑based marketing initiatives.
Develop compelling messaging frameworks and content requirements that articulate ABB’s value across industry lifecycle.
Ensure consistent positioning across digital, events, content, and partner channels.
Industry Engagement & Thought Leadership
Along with segment leaders, represent ABB within key industry organizations at regional and national levels.
Position ABB as a thought leader through speaking engagements, panels, white papers, and industry collaboration.
Actively participate in and support priority trade events, conferences, and customer forums to strengthen ABB’s market presence.
Bachelor’s degree in Business, Marketing, Engineering, or a related field.
12 years of experience in electrification, power, digital infrastructure, or related industries, with experience in marketing, product management, segment leadership, or sales.
Exhibits a high say/do ratio—sets clear commitments and delivers results with consistency and credibility.
Ability to travel up to 30% within the U.S.
Nice-to-haves
Strong written and verbal communication skills and demonstrated ability to clearly and effectively communicate across all levels; Ability to edit and refine documents/ communications is highly preferred.
Application prep
Use the role’s language and application details while tailoring your materials.