Manager, Field Marketing Programs at Proofpoint

Job description

About Us: Proofpoint is a global leader in human- and agent-centric cybersecurity. We protect how people, data, and AI agents connect across email, cloud, and collaboration tools. Over 80 of the Fortune 100, 10,000 large enterprises, and millions of smaller organizations trust Proofpoint to stop threats, prevent data loss, and build resilience across their people and AI workflows. Our mission is simple: safeguard the digital world and empower people to work securely and confidently. Join us in our pursuit to defend data and protect people. How We Work: At Proofpoint you’ll be part of a global team that breaks barriers to redefine cybersecurity guided by our BRAVE core values: Bold in how we dream and innovate Responsive to feedback, challenges and opportunities Accountable for results and best in class outcomes Visionary in future focused problem-solving Exceptional in execution and impact The Role Proofpoint is seeking a results-driven Manager, Field Marketing Programs who thrives in a fast-paced environment to join the Americas Field Marketing team. The team is responsible for regional marketing strategies that drive demand, accelerate pipeline, and support revenue growth across the Americas. Working closely with Sales and cross-functional Marketing teams, the organization ensures regional priorities are aligned with global marketing initiatives while delivering impactful programs across all territories. This role leads the Field Marketing Programs team, which partners closely with the Field Marketing Managers to bring regional marketing campaigns to life. The team owns campaign creation and supports the delivery of regional marketing programs, including campaign setup, invitation emails, landing pages, audience management, virtual event programs, direct mail, targeted campaigns, and lead management. The manager is responsible for ensuring consistency and accuracy across all campaigns while continuously improving processes and scalability to support the success of the Americas Field Marketing organization. The ideal candidate is a collaborative leader with strong project management expertise who enjoys developing high-performing teams, optimizing processes, and fostering a culture of continuous improvement. They are highly organized, detail-oriented, and excel at managing multiple priorities while enabling the success of the Americas Field Marketing team in achieving quarterly business objectives. Your day-to-day Support the Field Marketing Managers with regional marketing programs by creating and managing campaigns, including Marketo campaign builds, invitation emails, landing pages, audience management, campaign setup, and reporting. These integrated marketing programs may include: Roadshows, seminars, virtual events, and industry events supporting net-new, cross-sell, and upsell opportunities Executive and C-level campaigns designed to create and accelerate opportunities while positioning Proofpoint as a thought leader Alliance and Partner Marketing programs that build co-marketing initiatives into regional marketing plans Greenfield programs targeting new account and contact acquisition Facilitate highly successful, large-scale, multilingual virtual event programs for thousands of attendees, ensuring a seamless experience for speakers, attendees, and internal stakeholders. Ensure accurate lead management Support the creation of targeted direct mail campaigns. Manage appointment-setting campaigns. Monitor campaign accuracy within Salesforce. Manage third-party vendors supporting event recruitment programs. Source promotional items, monitor inventory management, and oversee fulfillment partners. Ensure marketing collateral is up to date and marketing event equipment is maintained and event-ready. Manage purchase orders and the vendor invoicing process. Onsite event support, when required. What you bring to the team Bachelor s degree in Marketing or a related field. 7 years of related marketing experience, including previous people leadership experience. Extensive experience with Marketo and Salesforce.com required; Marketo certification is a plus. Strong project management and organizational skills. Detail-oriented, with the ability to manage multiple priorities while maintaining a high standard of quality. Strong communication and interpersonal skills. Proven ability to lead, coach, and develop high-performing teams. Must enjoy working in a collaborative environment with shared team goals. Should have a passion for Field Marketing. #LI-AN2 Why Proofpoint? At Proofpoint, we believe that an exceptional career experience includes a comprehensive compensation and benefits package. Here are just a few reasons you’ll love working with us: Competitive compensation Comprehensive benefits Career success on your terms Flexible work environment Annual wellness and community outreach days Always on recognition for your contributions Global collaboration and networking opportunities Our Culture: Our culture is rooted in values that inspire belonging, empower purpose and drive success-every day, for everyone. We encourage applications from individuals of all backgrounds, experiences, and perspectives. If you need accommodation during the application or interview process, please reach out to accessibility proofpoint.com . How to Apply Interested? Submit your application along with any supporting information- we can’t wait to hear from you! Consistent with Proofpoint values and applicable law, we provide the following information to promote pay transparency and equity. Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets as set out below. Pay within these ranges varies and depends on job-related knowledge, skills, and experience. The actual offer will be based on the individual candidate. The range provided may represent a candidate range and may not reflect the full range for an individual tenured employee. This role may be eligible for variable compensation and/or equity. We offer a competitive benefits package, including flexible time off, a comprehensive well-being program with two paid Wellbeing Days and two paid Volunteer Days per year, plus a three-week Work from Anywhere option. Base Pay Ranges: SF Bay Area, New York City Metro Area: Base Pay Range: 136,200.00 - 214,005.00 USD California (excludes SF Bay Area), Colorado, Connecticut, Illinois, Washington DC Metro, Maryland, Massachusetts, New Jersey, Texas, Washington, Virginia, and Alaska: Base Pay Range: 112,700.00 - 177,100.00 USD All other cities and states excluding those listed above: Base Pay Range: 101,600.00 - 159,720.00 USD

Requirements

Must-haves

At Proofpoint you’ll be part of a global team that breaks barriers to redefine cybersecurity guided by our BRAVE core values:
Bold in how we dream and innovate
Responsive to feedback, challenges and opportunities
Accountable for results and best in class outcomes
Visionary in future focused problem-solving
Exceptional in execution and impact
Your day-to-day
Executive and C-level campaigns designed to create and accelerate opportunities while positioning Proofpoint as a thought leader
Alliance and Partner Marketing programs that build co-marketing initiatives into regional marketing plans
Greenfield programs targeting new account and contact acquisition
Facilitate highly successful, large-scale, multilingual virtual event programs for thousands of attendees, ensuring a seamless experience for speakers, attendees, and internal stakeholders.
Ensure accurate lead management
Support the creation of targeted direct mail campaigns.
Manage appointment-setting campaigns.
Monitor campaign accuracy within Salesforce.
Manage third-party vendors supporting event recruitment programs.
Source promotional items, monitor inventory management, and oversee fulfillment partners.
Ensure marketing collateral is up to date and marketing event equipment is maintained and event-ready.
Manage purchase orders and the vendor invoicing process.
Onsite event support, when required.
What you bring to the team
Bachelor s degree in Marketing or a related field.
7 years of related marketing experience, including previous people leadership experience.

Nice-to-haves

Extensive experience with Marketo and Salesforce.com required; Marketo certification is a plus.

Application prep

Use the role’s language and application details while tailoring your materials.

Keywords to mirror

aiaccessibility

Platform: workday
Effort: long

Benefits

Benefits detected in the listing.

Vision

Wellness