Technical Marketing Engineer – Industrial Robotics
Location Scottsdale, AZ, Allen, TX, San Jose, CA, Remote – U.S.
Role Summary
A unique opportunity to join a highly visible strategic marketing group whose mission is to be a segment expert, analyzing market environment for power and sense technologies in industrial and robotics applications, and translate that into new technologies, products, and systems – as onsemi is focused on being the world’s leader in providing robust, energy efficient sensing and power solutions world-wide.
We are seeking a Technical Marketing Engineer (TME) to drive technical positioning, customer engagement, and go‑to‑market execution for our solutions in industrial robotics, humanoids, drones, white goods, and autonomous systems .
This role sits at the intersection of engineering, product management, sales, and marketing , translating complex technical capabilities into compelling value propositions for OEMs, Tier‑1s, and system integrators building robots, AMRs, humanoids, industrial/commercial drones, white goods and autonomous machines .
Key Responsibilities
Technical Market Experience
• Serve as the embedded technology subject ‑ matter expert for robotics and drone applications and subsystems, including:
• Motor control (BLDC, PMSM, servo systems, FOC algorithms)
• Power electronics (gate drivers/mosfets, signal conditioning, inverter control)
• Embedded control (MCUs, MPUs, real‑time control)
• Sensors (vision, LiDAR, ultrasonic)
• Analyze market trends, architectures, and competitive solutions in industrial robotics and aerial systems.
• Define application reference architectures for robotic arms, AMRs/AGVs, drones, white goods and power tools leveraging full portfolio of relevant onsemi solutions.
Product Positioning & Messaging
• Translate product features into clear customer value propositions (performance, efficiency, safety, cost, scalability).
• Develop technical positioning , differentiation, and competitive battlecards.
• Influence product roadmap by bringing customer and market requirements back to engineering and product management.
Customer & Field Engagement
• Support key customer engagements alongside sales and FAEs:
• Technical presentations
• Architecture reviews
• Design‑in support and concept validation
• Act as a technical bridge between customers and internal R&D teams.
• Gather voice‑of‑customer feedback from robotics and drone OEMs.
Go ‑ to ‑ Market Execution
• Create high‑impact technical collateral , including:
• Application notes
• White papers
• Reference designs
• Evaluation guides
• System block diagrams
• Deliver technical training for internal sales teams and partners.
• Support product launches with demos, webinars, and conference presentations.
Ecosystem & Industry Engagement
• Engage with industry ecosystems (familiarity with ROS/ROS2, PX4 AutoPilot, industrial fieldbuses, image and ultrasonic sensors, etc.).
• Represent the company at industry events (embedded systems, robotics expos, drone conferences, technical forums).
• Work with partners on joint solutions and ecosystem enablement.
Qualifications
• Bachelor of Science Electrical Engineering or equivalent
• MBA or graduate degree in related area is a plus
• Strong Technical foundation: 7+ years hands-on experience in the embedded systems – focused on systems design around motor control, analog systems, power electronics, sensors, MCUs/SoCs/GPUs
• Application relevant experience: direct knowledge of applications and technologies specific to industrial robotics, AMRs/humanoids, drones, white goods, etc.
• Technical communication skills: ability to interface with customers to gather information as well as offer technical guidance on designs leveraging onsemi technologies.
• Ability to decipher circuit diagrams and semiconductor specs.
• Excellent writing and presentation skills: Authored and published white papers, articles, references for both internal documents (ex. MRDs, PRDs) or external content (webinars).
• Please expect travel to be approximately 25%. Occasional travel to Europe, South America, Asia will be required. Travel to other locations in the USA will also be required.