Job description

What You’ll Do On a daily basis you will: • Establish and implement a digital strategy of an adaptive, modern set of digital channels that deliver on a diverse set of business needs[. • Participate in go-to-market planning with key stakeholders from across the organization to define, support and grow our portfolio of solutions and service offerings. • Understand target buyer needs, define buyer personas and refine specific audiences through targeting and segmentation. • Understand the competitive landscape to identify opportunities for growth and impending risks to effectively position against like offerings from other organizations. • Manage assigned budget while making recommendations to best optimize marketing spend to accomplish goals. • Design, execute and manage demand generation campaigns to help achieve revenue goals using integrated tactics and campaigns – using marketing tactics such as email (Pardot), direct mail, events (virtual and in-person) and teleprospecting (SalesLoft). • Collaborate with and manage the relationship with third party agencies for creative and digital marketing work streams. • Provide managerial direction and oversee all aspects of performance management for direct reports. Measure and hold all direct reports accountable for meeting defined goals and operational standards. Who You Are First of all, you are an accomplished marketing professional with a bachelor’s degree from an accredited, four-year institution and 6-8 years of SaaS marketing experience and 2 years of management/leadership experience. Specifically, you should have: • Significant experience with Salesforce and Pardot; SEO; and, vendor management. • Expert level collaboration skills, applied successfully within a team as well as other areas. • Ability to self-direct and self-motivate your efforts, both short and long term, to meet deadlines and maintain high quality content, without the need for close supervision. • Exceptional organizational, multi-tasking and time management skills. • Strong writing/presentation building, verbal, written, digital and graphic communication skills. • Strong facilitation and project management skills. • Demonstrated fiscal responsibility and accountability in managing budgets. • Advanced problem solving, critical thinking and analytical skills. Additionally, during our interview, our goal will be to learn more about you and yours will be to showcase your: • Excellent communication presentation, and interpersonal • Excellent time management and organizational skills What Else You Should Know Part of the growing education technology presence in Alexandria, VA, we are located just down the road from Amazon HQ2. We’ve been recognized as one of DC’s most enviable offices by DC Inno and we offer a rewarding culture that promotes teamwork, growth, and enjoying our day to day roles. Our high growth business provides employees with a great opportunity to grow in their careers. • Competitive salary with individual commission structure • Medical (employer paid), dental, and vision insurance plans • 401(k) plan with company match • Generous paid time-off and holiday schedule with additional floating holidays • Casual office attire and pet-friendly office What Now? Come join us as we build an exciting company that sits at the intersection of education and cutting-edge, AI-backed technology.

Requirements

Must-haves

What You’ll Do
Establish and implement a digital strategy of an adaptive, modern set of digital channels that deliver on a diverse set of business needs[.
Participate in go-to-market planning with key stakeholders from across the organization to define, support and grow our portfolio of solutions and service offerings.
Understand target buyer needs, define buyer personas and refine specific audiences through targeting and segmentation.
Understand the competitive landscape to identify opportunities for growth and impending risks to effectively position against like offerings from other organizations.
Manage assigned budget while making recommendations to best optimize marketing spend to accomplish goals.
Collaborate with and manage the relationship with third party agencies for creative and digital marketing work streams.
Provide managerial direction and oversee all aspects of performance management for direct reports. Measure and hold all direct reports accountable for meeting defined goals and operational standards.
Significant experience with Salesforce and Pardot; SEO; and, vendor management.
Expert level collaboration skills, applied successfully within a team as well as other areas.
Ability to self-direct and self-motivate your efforts, both short and long term, to meet deadlines and maintain high quality content, without the need for close supervision.
Exceptional organizational, multi-tasking and time management skills.
Strong writing/presentation building, verbal, written, digital and graphic communication skills.
Strong facilitation and project management skills.
Demonstrated fiscal responsibility and accountability in managing budgets.
Advanced problem solving, critical thinking and analytical skills.
Additionally, during our interview, our goal will be to learn more about you and yours will be to showcase your:
Excellent communication presentation, and interpersonal
Excellent time management and organizational skills
What Else You Should Know
Competitive salary with individual commission structure
Generous paid time-off and holiday schedule with additional floating holidays
Casual office attire and pet-friendly office
Come join us as we build an exciting company that sits at the intersection of education and cutting-edge, AI-backed technology.

Nice-to-haves

None flagged.

Application prep

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Keywords to mirror

goai

Platform: smartrecruiters
Effort: medium

Benefits

Benefits detected in the listing.

Dental

Vision

401(K)