Job description

Job Description: About the Role: As Vice President - Head of Marketing for the Energy business, you will define the marketing strategy and plan to support the business’ strategic growth initiatives. You will act as the primary marketing partner to the General Managers and Senior Leaders and lead product marketing efforts to define value propositions and points of differentiation by market segment, while maximizing the outcomes and success of lead generation campaigns. You will orchestrate a unified, data-driven marketing ecosystem that optimizes the entire client lifecycle. You will report to the Executive Vice President - General Manager, Dow Jones Energy. About the Team: Dow Jones Energy delivers trusted price transparency, benchmarks, analytics, news, and insights across the global energy, chemicals, metals, and fuel supply value chains. Our offerings support institutional investors, analysts, and traders navigating spot, wholesale, and retail markets, as well as emerging segments tied to the global energy transition. Through authoritative data, real-time intelligence, and deep market expertise, Dow Jones Energy enables financial professionals to mitigate risk and make high-stakes commercial decisions in volatile, fast-evolving global markets. You Will: Lead a centralized direct marketing organization for the Energy product suite: OPIS, CMA, PCW, A2i, Ecomovement Act as a key partner to the GM and Business Leaders to ensure marketing activities and resources support the business’ strategic initiatives and are optimized for effectiveness Define the marketing strategy, roles, and resources needed to support Industries’ growth and target areas of opportunity as the Energy product suite evolves Leverage customer feedback and market research to inform and prioritize plans Define value propositions for product offerings for different markets and end users Coordinate and prioritize marketing initiatives by client types and market segments to achieve sales and retention targets Collaborate with different teams within the central marketing organization to execute and optimize paid media, online presence, and event-related activities for target market segments Align closely with respective Sales leaders and organizations to optimize quality, pipeline velocity, and closed-won outcomes Track and measure lifecycle impact of leads through to closed won/lost opportunities Establish a performance dashboard to monitor daily KPIs, diagnose bottlenecks, and optimize resource allocation Manage and coordinate online presence and positioning for different products and different market segments to maximize awareness Lead exploration and testing of different channels for promoting awareness and engaging customers Collaborate with other marketing leaders and teams of B2B products within Dow Jones You Have: At least 15 years’ B2B marketing experience within technology, energy/commodities, financial information services, or media/publishing Extensive experience working with Sales organizations in leading product and account-based marketing activities and lead generation campaigns Experience with recurring revenue/subscription revenue models and one-off events models Deep understanding of paid media, content marketing, thought leadership, events, digital/online presence, and branding Familiarity with AI-driven analytics, reporting technologies, subscription intelligence platforms, and enterprise SaaS solutions Experience working in or leading a centralized marketing model Strong background in managing significant marketing budgets with a focus on high-impact resource allocation and cost-efficiency Ability to act as a trusted advisor to General Managers and Business Leaders Our Benefits Comprehensive Healthcare Plans Paid Time Off Retirement Plans Comprehensive Insurance Plans Lifestyle programs & Wellness Resources Education Benefits Family Care Benefits & Caregiving Support Commuter Transit Program Subscription Discounts Employee Referral Program Learn more about all our US benefits #LI-Hybrid Equal Opportunity Employer All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status or any other protected characteristic under applicable law. EEO/Disabled/Vets Reasonable Accommodation We are committed to providing reasonable accommodation for qualified individuals with disabilities in our job application and/or interview process. If you need assistance or accommodation in completing your application or participating in an interview due to a disability, email us at talentresourceteam@dowjones.com. Please put "Reasonable Accommodation" in the subject line and provide a brief description of the type of assistance you need. This inbox will not be monitored for application status updates. Please refer to the privacy notice at the bottom of this page for submitting any data access, deletion, or other data subject rights requests, where permitted under your local laws and regulations. Business Area: Dow Jones - Energy Job Category: Marketing & Product Management Union Status: Non-Union role Base Pay Range: $230,000 - $290,000 We’re committed to offering competitive and flexible compensation to attract top talent. This pay range reflects our good faith estimate for the role and may vary based on a candidate’s experience, skills, location, and other relevant factors. For bonus-eligible roles, targets are determined based on multiple considerations, including market benchmarks and individual contributions. For benefits-eligible roles, we offer a comprehensive and competitive benefits package covering health, retirement, wellbeing, and more, along with optional benefits to meet the diverse needs of our employees.

Requirements

Must-haves

You Will: Lead a centralized direct marketing organization for the Energy product suite: OPIS, CMA, PCW, A2i, Ecomovement
Act as a key partner to the GM and Business Leaders to ensure marketing activities and resources support the business’ strategic initiatives and are optimized for effectiveness
Define the marketing strategy, roles, and resources needed to support Industries’ growth and target areas of opportunity as the Energy product suite evolves
Leverage customer feedback and market research to inform and prioritize plans
Define value propositions for product offerings for different markets and end users
Coordinate and prioritize marketing initiatives by client types and market segments to achieve sales and retention targets
Collaborate with different teams within the central marketing organization to execute and optimize paid media, online presence, and event-related activities for target market segments
Align closely with respective Sales leaders and organizations to optimize quality, pipeline velocity, and closed-won outcomes
Track and measure lifecycle impact of leads through to closed won/lost opportunities
Establish a performance dashboard to monitor daily KPIs, diagnose bottlenecks, and optimize resource allocation
Manage and coordinate online presence and positioning for different products and different market segments to maximize awareness
Lead exploration and testing of different channels for promoting awareness and engaging customers
Collaborate with other marketing leaders and teams of B2B products within Dow Jones
You Have: At least 15 years’ B2B marketing experience within technology, energy/commodities, financial information services, or media/publishing
Extensive experience working with Sales organizations in leading product and account-based marketing activities and lead generation campaigns
Experience with recurring revenue/subscription revenue models and one-off events models
Deep understanding of paid media, content marketing, thought leadership, events, digital/online presence, and branding
Familiarity with AI-driven analytics, reporting technologies, subscription intelligence platforms, and enterprise SaaS solutions
Experience working in or leading a centralized marketing model
Strong background in managing significant marketing budgets with a focus on high-impact resource allocation and cost-efficiency
Ability to act as a trusted advisor to General Managers and Business Leaders
Our Benefits Comprehensive Healthcare Plans
Retirement Plans

Nice-to-haves

For bonus-eligible roles, targets are determined based on multiple considerations, including market benchmarks and individual contributions.

Application prep

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Keywords to mirror

Platform: workday
Effort: long

Benefits

Benefits detected in the listing.

Paid Time Off

Wellness