Job description

As the Area Director of Marketing, you will be responsible for developing and executing comprehensive marketing and communication strategies across Hotel Jerome, Auberge Collection in Aspen, Colorado; Madeline Hotel & Residences, Auberge Collection in Telluride, Colorado; and Element 52 in Telluride, Colorado. This role will drive brand awareness, positioning, and business objectives across these distinctive luxury properties while ensuring each maintains its unique identity and connection to its destination. Strategic Commercial Leadership • Develop and lead annual marketing strategies and budgets across Hotel Jerome, Madeline Hotel & Residences, and Element 52 to deliver revenue goals, brand positioning, and market opportunities. • Leverage customer and property-level data, including ADR, occupancy, need periods, and market mix, to develop targeted marketing objectives and measurable 360 tactics across awareness, demand, retention, and key business drivers. • Partner closely with Revenue Management and Sales to drive demand and optimize performance across all three properties. • Manage marketing budgets and allocate investment to maximize ROI and measurable business impact. Brand Positioning & Partnerships • Lead the development and execution of marketing strategies that reinforce each property’s unique luxury positioning, identity, and sense of place. • Serve as brand guardian, ensuring the Auberge Collection brand and each property’s positioning are consistently and authentically embodied across guest-facing touchpoints. • Oversee holistic content strategy and storytelling across all channels, ensuring elevated execution and brand alignment. • Lead creative asset development, including photography, video, copy, visual identity, and collateral, ensuring a consistent and elevated voice across channels. • Concept and manage strategic partnerships across culinary, fashion, wellness, art, design, lifestyle, and culture that strengthen brand equity, enhance the guest experience, and drive incremental demand and revenue. • Elevate each property’s epicurean positioning in partnership with culinary and beverage leaders through compelling storytelling, programming, events, and collaborations. • Monitor industry trends, cultural movements, and competitor activity to inform strategy and maintain brand relevance. Integrated 360 Marketing • Develop and lead integrated 360 marketing strategies and campaigns across digital, paid media, social, PR, partnerships, CRM, and on-property channels. • Ensure channel strategies are cohesive and aligned with each property’s positioning and commercial priorities. • Lead social media strategy and content creation, ensuring platforms authentically reflect each property while maintaining Auberge Collection brand standards and driving engagement. PR & Communications • Oversee public relations and influencer marketing, including agency partnerships, influencer collaborations, media stays, and strategic storytelling that drive awareness, relevance, and buzz. • Cultivate relationships with media, tastemakers, community partners, and key stakeholders across Aspen, Telluride, and priority luxury markets. Performance & Digital Marketing • Drive audience growth, engagement, and conversion through data-informed marketing initiatives. • Track and analyze campaign and channel performance using data and insights to optimize strategy and investment. • Partner closely with digital performance teams and external agencies to optimize paid media strategy, audience targeting, and campaign effectiveness. • Oversee digital advertising across paid search, paid social, and programmatic channels to ensure media investment supports commercial priorities and demand generation. Cross-Functional Leadership • Serve as a key member of the properties’ Executive Committees, contributing to overall business strategy and planning. • Foster strong collaboration across Operations, Revenue, Sales, F&B, and Experience teams to ensure alignment and seamless execution. • Lead and develop the area marketing team • Approve key guest-facing marketing touchpoints to ensure a consistent and elevated brand experience across the customer journey. • Present marketing strategy, performance, and key initiatives to property leadership, corporate teams, and ownership stakeholders. • 8–10+ years of developing and executing integrated marketing strategies within luxury hospitality, lifestyle, fashion, design, or premium consumer brands. • This is an in-market preferred, Executive Committee role, with regular travel between Aspen and Telluride. • Strong experience managing multi-channel marketing ecosystems, including digital, paid media, PR, social, content, CRM, and partnerships. • Proven track record of developing culturally relevant marketing campaigns and integrated 360 strategies that strengthen brand positioning and drive measurable business performance. • Experience leading creative campaign development, public relations initiatives, strategic partnerships, and high-profile brand events. • Strong business and financial acumen, with fluency in performance metrics, ROI, and hospitality demand drivers including ADR, occupancy, and market mix. • Expertise in tracking, analyzing, and optimizing marketing performance across digital platforms. • Refined understanding of luxury style, design, brand nuance, and guest experience, with the ability to translate brand vision into distinctive property-level expressions. • Demonstrated success leading high-performing teams, cross-functional stakeholders, external agencies, and strategic partners. • Entrepreneurial mindset with a high degree of initiative, ownership, and self-direction, with the ability to operate effectively in a dynamic multi-property environment. • Strong executive presence and ability to influence senior leadership, ownership, and cross-functional stakeholders. • This is an in-market, property-based Executive Committee role, with regular travel between Aspen and Telluride. • Bachelor’s degree required. Benefits Package The comprehensive benefit package for this position includes paid time off, sick and safe time, Medical, Dental and Vision healthcare plans, 401(k) plans with employer contribution, Health and Flexible Spending Account programs, Employee Assistance Program and Company stay discounts. Benefits package may be subject to generally applicable eligibility, waiting period, contribution, and other requirements and conditions. Apply and explore more career opportunities through the Auberge Collection career page . The application deadline for this position is September 18th, 2026. About Auberge Collection Auberge Collection is a portfolio of extraordinary hotels, resorts, safaris, residences, and private clubs. While each property is unique, all share a crafted approach to luxury and bring the soul of the locale to life through captivating design, exceptional cuisine, innovative wellbeing, and gracious yet unobtrusive service. With 39 one-of-a-kind hotels, resorts, safaris, and residences, Auberge invites guests to create unforgettable stories in some of the world’s most desirable destinations. For more information: auberge.com Connect with Auberge Collection on Instagram , TikTok , Facebook , and LinkedIn @Auberge and #AlwaysAuberge About The Friedkin Group The Friedkin Group is a privately held family of global brands spanning automotive, entertainment, hospitality, investments, and sports. Founded in 1969 and headquartered in Houston, Texas, the company is led by Chief Executive Dan Friedkin, and united by a mission to build breakthrough brands that redefine the status quo. The Friedkin Group portfolio includes Gulf States Toyota, 30WEST, Accelerated Solutions Group, AS Roma, Ascent Automotive Group, Auberge Collection, Congaree, Copilot Capital, Diamond Creek, Everton Football Club, GSFSGroup, Imperative Entertainment, Legendary Expeditions, NEON, Northside Lexus, Pursuit Sports, The Friedkin Group International, USAL and Westside Lexus. For more information, please visit www.friedkin.com . Auberge Resorts Aspen Inc is an Equal Opportunity Employer, M/F/D/V. Auberge Resorts Aspen Inc provides equal employment opportunities (EEO) to all team members and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Auberge Resorts Aspen Inc complies with applicable state and local laws governing non-discrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Requirements

Must-haves

Strategic Commercial Leadership
Develop and lead annual marketing strategies and budgets across Hotel Jerome, Madeline Hotel & Residences, and Element 52 to deliver revenue goals, brand positioning, and market opportunities.
Partner closely with Revenue Management and Sales to drive demand and optimize performance across all three properties.
Manage marketing budgets and allocate investment to maximize ROI and measurable business impact.
Brand Positioning & Partnerships
Lead the development and execution of marketing strategies that reinforce each property’s unique luxury positioning, identity, and sense of place.
Serve as brand guardian, ensuring the Auberge Collection brand and each property’s positioning are consistently and authentically embodied across guest-facing touchpoints.
Oversee holistic content strategy and storytelling across all channels, ensuring elevated execution and brand alignment.
Lead creative asset development, including photography, video, copy, visual identity, and collateral, ensuring a consistent and elevated voice across channels.
Concept and manage strategic partnerships across culinary, fashion, wellness, art, design, lifestyle, and culture that strengthen brand equity, enhance the guest experience, and drive incremental demand and revenue.
Elevate each property’s epicurean positioning in partnership with culinary and beverage leaders through compelling storytelling, programming, events, and collaborations.
Monitor industry trends, cultural movements, and competitor activity to inform strategy and maintain brand relevance.
Integrated 360 Marketing
Develop and lead integrated 360 marketing strategies and campaigns across digital, paid media, social, PR, partnerships, CRM, and on-property channels.
Ensure channel strategies are cohesive and aligned with each property’s positioning and commercial priorities.
Lead social media strategy and content creation, ensuring platforms authentically reflect each property while maintaining Auberge Collection brand standards and driving engagement.
PR & Communications
Oversee public relations and influencer marketing, including agency partnerships, influencer collaborations, media stays, and strategic storytelling that drive awareness, relevance, and buzz.
Cultivate relationships with media, tastemakers, community partners, and key stakeholders across Aspen, Telluride, and priority luxury markets.
Performance & Digital Marketing
Drive audience growth, engagement, and conversion through data-informed marketing initiatives.
Track and analyze campaign and channel performance using data and insights to optimize strategy and investment.
Partner closely with digital performance teams and external agencies to optimize paid media strategy, audience targeting, and campaign effectiveness.

Nice-to-haves

This is an in-market preferred, Executive Committee role, with regular travel between Aspen and Telluride.

Application prep

Use the role’s language and application details while tailoring your materials.

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Benefits

Benefits detected in the listing.

Dental

Vision

401(K)

Paid Time Off

Wellness