Content Marketing Manager

• Influ2 brings ABM to the contact level. With Influ2, you can act on contact-level intent, reach specific buyers with ads, orchestrate journeys across channels, and make the revenue impact clear.
• 200+ enterprises and mid-market companies worldwide, including industry leaders such as Snowflake, AppsFlyer, and Capgemini, love our technology. We hope you will love it too.
• We're looking for a Content Marketing Manager who knows the difference between content that's worth someone's time and content that just fills a page.
• A content creator with a perspective that goes beyond what AI can generate, strong writing skills, a feel for what resonates with people, and a sharp editorial instinct.
• You'll own Influ2's content strategy and execution across channels, from website and blog content to thought leadership and email marketing.
• You'll work closely with every marketing function, especially SEO, to make sure our content is both genuinely good and effective.
• This is an individual contributor role for someone who enjoys shaping the direction and doing the work.
• Content strategy: Own our content strategy and editorial calendar. Identify the topics, stories, and formats worth investing in, and connect content priorities to our goals.
• Content creation: Write, edit, and produce content across our website, blog, thought leadership, customer stories, reports, and other formats.
• SEO and GEO growth: Partner closely with SEO to create content that earns visibility without sacrificing quality.
• Email marketing content: Own the content and copy for email marketing, including newsletter, nurture sequences, campaign emails, and customer comms.
• Content distribution: Work with channel owners to find opportunities to extend the life and impact of strong content.
• Editorial quality: Set and maintain a high editorial standard across everything we publish, making sure our content is clear, distinctive, and worth someone's attention.
• 5+ years of experience in content marketing or editorial roles, preferably within B2B technology or SaaS. Experience in martech, adtech, or ABM is a strong plus.
• A strong portfolio of content you've personally written that shows original thinking, excellent writing, and the ability to work across formats.
• Experience owning content strategy and execution, from developing ideas to production and performance analysis that informs editorial and strategic decisions.
• You have strong editorial instincts. You can recognize a great idea, spot a boring one, and explain what would make it better.
• You're an excellent writer and editor. You can make complicated topics feel simple without stripping away what makes them valuable.
• You have a point of view. You follow what's happening in marketing and technology, question familiar approaches, and come up with ideas that aren't obvious.
• You're curious about customers, their challenges, and how they make decisions. You know how to find useful insights through conversations, research, and data.
• You can move between big-picture thinking and hands-on execution.
• At Influ2, we highly appreciate a wide range of experiences and backgrounds. So, even if your history doesn't perfectly match our list, we would still be delighted to receive your application and learn more about you!
• What's in it for you?
• Have a direct impact on how Influ2 tells its story and builds its voice in the market.

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