Job description

About Machina Labs: Engineering moves at software speed. Manufacturing doesn't. Yet. Machina Labs is changing that. We build intelligent, software-defined factories that produce complex metal structures directly from digital design. By integrating advanced metal forming, robotics, and automated production inside a flexible factory architecture, we enable customers to move from prototype to production in weeks, not years. Backed by Lockheed Martin, Toyota, and NVIDIA, we're building the manufacturing infrastructure that defense, aerospace, and advanced mobility programs will run on. If you want to work on hard problems that matter and see them fly, drive, and defend, this is the place. Job Description: Most companies bring banners and brochures to events. We have robots, factories, vehicles, and precision-formed metal. We want someone who knows what to do with them. This is a unique opportunity to turn the physical world of Machina Labs into unforgettable experiences. Bring customers into our factories. Bring our factories to customers. Create product launches, demonstrations, and activations that make people see what's possible when you rethink how things are made. We're looking for a creative builder who sees a factory floor as a showroom, a robot as a centerpiece, and a formed piece of metal as an opportunity to tell a story. Someone equally comfortable imagining an ambitious activation and figuring out how to get a vehicle, missile, or industrial robot onto a show floor. This is not a conventional events role. You'll work in complex, high-friction environments where engineering, production, logistics, and compliance all matter. The right person is resourceful, organized, creatively ambitious, and relentlessly focused on business outcomes. Key Responsibilities: Own strategy and execution for all field marketing activities including factory tours, trade shows, guerrilla marketing, partner events, product launches, community days, VIP experiences, and original activations Transform Machina's factories, products, and manufacturing technologies into compelling physical experiences, both onsite and in the field Build out our factory showroom and create repeatable experiences that bring customers, partners, and decision-makers into the world of Machina Labs Develop distinctive activations tailored to the audiences and business objectives of our defense and automotive businesses from technical experts and program leaders to senior executives Serve as a creative and operational linchpin across marketing, collaborating with brand, content, communications, PR, social, and digital teams to bring integrated campaigns to life Partner closely with BD and Executive Leadership to turn factory visits, demonstrations, and field experiences into a scalable engine for customer engagement and business development Build, lead, and scale an events organization, including external production partners, vendors, and contractors Collaborate with production, engineering, facilities, and compliance teams to execute ambitious experiences without compromising safety, operational priorities, or regulatory requirements Extend beyond events to support adjacent marketing initiatives, including digital growth, community building, and partner marketing Required Background & Experience: 8+ years of field or experiential marketing experience in high-growth technology, manufacturing, automotive, defense, or similarly complex industries Proven track record of creating memorable in-person experiences and building the processes and capabilities to scale them as a company grows Strong personal point of view on experiential marketing. Doesn't simply execute a brief, but observes what resonates with target audiences and continuously improves the experience Demonstrated ability to build trust and deliver results with cross-functional teams, external partners, and customers Comfortable navigating complex physical environments, demanding logistics, competing priorities, and unexpected challenges Resourceful with budgets and unwilling to accept industry norms around expensive, forgettable events. Finds creative ways to use the company's own products, people, and capabilities to achieve greater impact Equally comfortable setting the strategy, managing the details, and rolling up their sleeves to make something happen Preferred Qualifications: Background in robotics, AI, defense, automotive, advanced manufacturing, or industrial technology Experience leading activations for complex B2B and B2G audiences, including enterprise and government buying processes Experience producing large-scale product demonstrations, factory experiences, or events involving complex hardware and equipment Los Angeles-based preferred, or able to travel regularly for events, activations, and product launches (approximately 25%) Machina Labs is an Affirmative Action and Equal Employment Opportunity employer and considers all applicants for employment without regard to race, color, religion, sex, gender identity, gender expression, sexual orientation, national origin, age, disability, or status as a protected veteran in accordance with state and federal law. We endeavor to make the job application process accessible to any and all users. If you have a disability that impacts your ability to complete the job application process and would like to request assistance or a reasonable accommodation, please contact us at (888)444-9777. This contact information is for accommodation requests only, not to inquire about the status of applications.

Requirements

Must-haves

Most companies bring banners and brochures to events. We have robots, factories, vehicles, and precision-formed metal. We want someone who knows what to do with them.
Own strategy and execution for all field marketing activities including factory tours, trade shows, guerrilla marketing, partner events, product launches, community days, VIP experiences, and original activations
Transform Machina's factories, products, and manufacturing technologies into compelling physical experiences, both onsite and in the field
Build out our factory showroom and create repeatable experiences that bring customers, partners, and decision-makers into the world of Machina Labs
Develop distinctive activations tailored to the audiences and business objectives of our defense and automotive businesses from technical experts and program leaders to senior executives
Serve as a creative and operational linchpin across marketing, collaborating with brand, content, communications, PR, social, and digital teams to bring integrated campaigns to life
Partner closely with BD and Executive Leadership to turn factory visits, demonstrations, and field experiences into a scalable engine for customer engagement and business development
Build, lead, and scale an events organization, including external production partners, vendors, and contractors
Collaborate with production, engineering, facilities, and compliance teams to execute ambitious experiences without compromising safety, operational priorities, or regulatory requirements
Extend beyond events to support adjacent marketing initiatives, including digital growth, community building, and partner marketing
8+ years of field or experiential marketing experience in high-growth technology, manufacturing, automotive, defense, or similarly complex industries
Proven track record of creating memorable in-person experiences and building the processes and capabilities to scale them as a company grows
Strong personal point of view on experiential marketing. Doesn't simply execute a brief, but observes what resonates with target audiences and continuously improves the experience
Demonstrated ability to build trust and deliver results with cross-functional teams, external partners, and customers
Comfortable navigating complex physical environments, demanding logistics, competing priorities, and unexpected challenges
Resourceful with budgets and unwilling to accept industry norms around expensive, forgettable events. Finds creative ways to use the company's own products, people, and capabilities to achieve greater impact
Equally comfortable setting the strategy, managing the details, and rolling up their sleeves to make something happen

Nice-to-haves

Background in robotics, AI, defense, automotive, advanced manufacturing, or industrial technology
Experience leading activations for complex B2B and B2G audiences, including enterprise and government buying processes
Experience producing large-scale product demonstrations, factory experiences, or events involving complex hardware and equipment
Los Angeles-based preferred, or able to travel regularly for events, activations, and product launches (approximately 25%)

Application prep

Use the role’s language and application details while tailoring your materials.

Keywords to mirror

Platform: lever
Effort: quick