Job description

Here at Ooma we empower people to connect in smarter ways. We do this by creating powerful communication experiences through our cloud-based platform to bring people together at work and at home. Our solutions help small business owners stay connected with their customers and manage their businesses from anywhere. For larger companies we provide customized unified communications solutions to meet their unique needs. At home, we help our customers connect with their loved ones by providing the #1 rated VoIP phone service available. We also provide them with peace of mind through our innovative smart home security solution. At Ooma, all our products and services are priced competitively, because we believe advanced technology should be accessible to all. About the Role: As Senior Partner Marketing Manager, you’ll develop and execute partner marketing plans that support our go-to-market strategy, with an initial focus on AirDial and enterprise communications solutions. You’ll work closely with channel sales, strategic partners, distributors, technology alliances, and agents to build integrated go-to-market programs that help partners uncover opportunities, generate demand, and win customers. Your work will grow partner-led pipeline, deepen reseller engagement, and contribute to revenue growth. You’ll bring channel marketing expertise, demand generation experience, and an understanding of B2B telecommunications, cloud communications, networking, or managed services to turn partner and market insights into effective campaigns and practical sales resources. What You’ll Do: In your first year, you’ll focus on growing partner-sourced pipeline, increasing partner engagement, and improving visibility into marketing’s contribution to revenue. Build annual and quarterly partner marketing plans that support Ooma’s revenue and growth priorities. Work with channel sales leaders to identify opportunities across partner segments, industries, and customer needs. Develop messaging and value propositions that help partners explain Ooma’s solutions and sell with confidence. Create integrated demand generation campaigns across email, digital channels, webinars, events, and content syndication, tailored to enterprise and mid-market buyers. Launch repeatable reseller marketing programs and ready-to-use campaign kits that increase partner participation and generate pipeline. Equip partners with practical sales resources, including playbooks, competitive battle cards, solution briefs, and presentations. Support partner onboarding, training, and certification to improve readiness, engagement, and use of marketing resources. Manage market development funds (MDF) and co-op marketing investments, refining spending based on partner participation, pipeline, and revenue. Establish reporting and attribution that connect marketing investment to partner-sourced pipeline and revenue. Bring partner feedback into cross-functional planning and align channel sales, marketing, and product teams around shared priorities. Use AI tools to support marketing activities and improve efficiency. Experience We’re Looking For: Minimum 7 years of B2B marketing experience, including 5 years in partner, channel, alliance, or field marketing. Demonstrated success generating partner-sourced pipeline and contributing to revenue growth. Strong understanding of indirect sales models, including distributors, agents, VARs, MSPs, consultants, and strategic alliances. Hands-on experience developing and executing integrated demand generation campaigns. Proven ability to manage multiple projects, lead cross-functional initiatives, and move programs from planning through execution. Proficiency in measuring marketing ROI, pipeline contribution, and revenue outcomes. Excellent written and verbal communication skills, with the ability to present recommendations and results confidently to executives. Experience in telecommunications, UCaaS, networking, cloud, cybersecurity, or a related technology industry is a plus. Familiarity with enterprise technology buying cycles would be helpful. Experience managing MDF programs and partner marketing investments is preferred. Knowledge of channel operations, partner onboarding, and enablement frameworks would be an added advantage. #LI-CC1 What We Offer: Working at Ooma means being a team player, while allowing your individual voice to come through. And, you'll receive competitive compensation, benefits and generous company perks . Comprehensive Medical/Dental/Vision insurance for you and eligible dependents HMO, PPO’s or a PPO with a HDHP (including HSA, which Ooma helps fund) Employer Paid Income Protection Benefits (Basic Life and AD&D, Short- and Long-term disability) FSA Healthcare & Dependent Care Commuter Benefits Voluntary Accident, Critical Illness, Hospital Indemnity and Legal 401(k), including employer match, and Roth Employee Stock Purchase Plan (ESPP) Paid Time off, Sick Time, as well as corporate holidays observed Employee Assistance Program Life Balance benefits with Travel Assistance Services and Identity Theft Additional Benefits include a Discount Program, Credit Union, Medicare Assistance, etc. Ooma is an equal-opportunity employer committed to recruiting, employing, retaining, promoting, and otherwise treating all employees on the basis of merit, qualifications, and competence. We do not discriminate on the basis of any trait or characteristic protected by applicable federal, state, or local laws. All interviews are conducted via video. To be considered for a role, candidates must participate in all interviews with their camera enabled, subject to reasonable accommodation. Candidates who need an accommodation should contact their recruiter. We may utilize AI-enabled tools during the hiring process, including for resume review, scheduling, and interview note-taking or transcription. These tools are used solely to support our hiring team; all employment decisions are made by human reviewers. Where interviews are recorded or transcribed, candidates will be notified in advance and their consent will be obtained. The base salary range for candidates within the United States is listed below. Actual base pay will depend on a variety of factors such as education, skills, experience, specific location, etc. The base pay range is subject to change and may be modified in the future. Regular employees may also be eligible for bonus(es), sales incentive(s) (target included in OTE) and/or stock in the form of Restricted Stock Units (RSUs). United States Pay Range $120,000 — $160,000 USD

Requirements

Must-haves

As Senior Partner Marketing Manager, you’ll develop and execute partner marketing plans that support our go-to-market strategy, with an initial focus on AirDial and enterprise communications solutions.
In your first year, you’ll focus on growing partner-sourced pipeline, increasing partner engagement, and improving visibility into marketing’s contribution to revenue.
Build annual and quarterly partner marketing plans that support Ooma’s revenue and growth priorities.
Work with channel sales leaders to identify opportunities across partner segments, industries, and customer needs.
Develop messaging and value propositions that help partners explain Ooma’s solutions and sell with confidence.
Create integrated demand generation campaigns across email, digital channels, webinars, events, and content syndication, tailored to enterprise and mid-market buyers.
Launch repeatable reseller marketing programs and ready-to-use campaign kits that increase partner participation and generate pipeline.
Equip partners with practical sales resources, including playbooks, competitive battle cards, solution briefs, and presentations.
Support partner onboarding, training, and certification to improve readiness, engagement, and use of marketing resources.
Manage market development funds (MDF) and co-op marketing investments, refining spending based on partner participation, pipeline, and revenue.
Establish reporting and attribution that connect marketing investment to partner-sourced pipeline and revenue.
Bring partner feedback into cross-functional planning and align channel sales, marketing, and product teams around shared priorities.
Use AI tools to support marketing activities and improve efficiency.
Minimum 7 years of B2B marketing experience, including 5 years in partner, channel, alliance, or field marketing.
Demonstrated success generating partner-sourced pipeline and contributing to revenue growth.
Strong understanding of indirect sales models, including distributors, agents, VARs, MSPs, consultants, and strategic alliances.
Hands-on experience developing and executing integrated demand generation campaigns.
Proven ability to manage multiple projects, lead cross-functional initiatives, and move programs from planning through execution.
Proficiency in measuring marketing ROI, pipeline contribution, and revenue outcomes.
Excellent written and verbal communication skills, with the ability to present recommendations and results confidently to executives.
Familiarity with enterprise technology buying cycles would be helpful.
Knowledge of channel operations, partner onboarding, and enablement frameworks would be an added advantage. #LI-CC1

Nice-to-haves

Experience in telecommunications, UCaaS, networking, cloud, cybersecurity, or a related technology industry is a plus.
Experience managing MDF programs and partner marketing investments is preferred.

Application prep

Use the role’s language and application details while tailoring your materials.

Keywords to mirror

goai

Platform: greenhouse
Effort: quick

Benefits

Benefits detected in the listing.

Dental

Vision

401(K)

Paid Time Off