Senior SEO Manager at Cato Networks

Job description

Welcome to the future of cloud networking and security! Cato Networks is the first company to converge enterprise networking and security into one centralized and global service that is delivered by cloud. It is led by networking and security pioneer Shlomo Kramer (Check Point, Imperva) and early investor (Palo Alto Networks, Exabeam, Trusteer and more). Cato’s unique technology inspired a brand-new product category, later named “SASE” by Gartner and a market expected to reach $28.5 billion by 2028. This is your opportunity to get on the rocket ship and join a company that is building a cutting-edge enterprise network and secure cloud platform, and is on a fast track to becoming the worldwide market leader – don’t miss it! Cato's Product Marketing team is seeking a highly experienced SEO, AEO, and GEO leader with a proven track record in cybersecurity to define how our brand is discovered, understood, and trusted across traditional search and emerging AI platforms. What You’ll Own SEO Strategy & Organic Growth Define and lead our global organic search strategy. Drive technical SEO, content strategy, information architecture, and digital authority. Identify opportunities across the cybersecurity buyer journey, from problem discovery through vendor evaluation. Connect organic performance to qualified traffic, pipeline, and revenue. Answer Engine Optimization Optimize content to be easily understood, surfaced, and cited by answer engines. Build scalable frameworks around buyer questions, search intent, entities, and topical authority. Establish measurement for our share of answers across priority topics. Generative Engine Optimization Define our strategy for visibility across ChatGPT, Google AI experiences, Copilot, Perplexity, and emerging AI platforms. Understand what drives brand mentions, citations, and recommendations within generative AI. Identify gaps and opportunities across content, PR, analyst relations, product marketing, and brand. Build measurement for AI visibility, citations, and share of voice. Technical SEO Leadership Serve as the senior authority on technical SEO across the organization. Partner with web, engineering, UX, analytics, and content teams. Guide site architecture, crawling, indexing, structured data, performance, migrations, and international SEO. Translate technical issues into clear business priorities. Measurement & Intelligence Build an integrated measurement framework across SEO, AEO, and GEO. Track rankings, share of search, share of answers, AI citations, competitive visibility, and pipeline impact. Monitor changes in search and AI discovery and translate them into actionable strategy. Establish clear benchmarks and executive-level reporting on organic and AI discovery performance. What You’ll Bring 20+ years of experience in search and digital strategy. 10+ years of experience in Cybersecurity and Networking/Cloud Security industries. Demonstrated ability to translate organic visibility into measurable business impact. Proven track record of SEO strategy ownership and creation. Team player mentality with ability to partner with web, engineering, UX, analytics, content teams, and other internal collaborators. Cato provides a competitive salary and comprehensive benefits plan. Benefits for this role include health/vision/dental insurance, 401(k), stock options, Health Savings/Flexible Spending Accounts, flexible time-off, paid parental leave and disability benefits. As an EEO/Affirmative Action Employer all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status.

Requirements

Must-haves

Welcome to the future of cloud networking and security!
What You’ll Own
SEO Strategy & Organic Growth
Define and lead our global organic search strategy.
Drive technical SEO, content strategy, information architecture, and digital authority.
Identify opportunities across the cybersecurity buyer journey, from problem discovery through vendor evaluation.
Connect organic performance to qualified traffic, pipeline, and revenue.
Answer Engine Optimization
Optimize content to be easily understood, surfaced, and cited by answer engines.
Build scalable frameworks around buyer questions, search intent, entities, and topical authority.
Establish measurement for our share of answers across priority topics.
Generative Engine Optimization
Define our strategy for visibility across ChatGPT, Google AI experiences, Copilot, Perplexity, and emerging AI platforms.
Understand what drives brand mentions, citations, and recommendations within generative AI.
Identify gaps and opportunities across content, PR, analyst relations, product marketing, and brand.
Build measurement for AI visibility, citations, and share of voice.
Technical SEO Leadership
Serve as the senior authority on technical SEO across the organization.
Partner with web, engineering, UX, analytics, and content teams.
Guide site architecture, crawling, indexing, structured data, performance, migrations, and international SEO.
Translate technical issues into clear business priorities.
Measurement & Intelligence
Build an integrated measurement framework across SEO, AEO, and GEO.
Track rankings, share of search, share of answers, AI citations, competitive visibility, and pipeline impact.

Nice-to-haves

None flagged.

Application prep

Use the role’s language and application details while tailoring your materials.

Keywords to mirror

Platform: greenhouse
Effort: quick

Benefits

Benefits detected in the listing.

Dental

Vision

401(K)

Parental Leave