Marketing Specialist at Incubyte

Job description

This is a remote position. Inbound Marketing & GTM Operations Manager Incubyte is hiring a hands-on operations manager to run its inbound marketing and GTM execution. The website, SEO strategy, conference playbooks, and partner/referral systems are already built — this role owns execution, tracking, and follow-through, working closely with founders, sales, engineering, and external partners. Key Responsibilities • Website: Maintain site post-handover; monitor performance, GA/GSC/GTM, forms, and conversions; track issues and fixes. • SEO & Content: Execute the content calendar (blogs, case studies, landing pages, LinkedIn, newsletters); coordinate writers/designers/engineers from brief to publish; track organic traffic, keywords, and content performance. • Conferences: Run existing conference playbooks (pre/during/post); coordinate event assets (decks, one-pagers, QR codes, meeting lists); track leads and outcomes. • Partner & Referral: Maintain partner/referral trackers; coordinate collateral and communication between internal teams and external partners. • Sales Enablement & Reporting: Maintain sales collateral (decks, case studies, one-pagers); ensure basic CRM/HubSpot hygiene and lead routing; deliver weekly/monthly reports across all workstreams. Requirements • 2–5 years in B2B marketing, inbound marketing, marketing ops, content ops, or GTM coordination • Background in B2B SaaS, tech services, AI, IT services, or consulting • Educational or professional background in IT (B.Tech, MCA, or BCA) or prior marketing experience within IT services or GCC (Global Capability Center) organizations; marketing experience at a UX or product design services company is also a strong fit • Strong project management, content calendar, and stakeholder coordination skills • Working knowledge of SEO execution and performance tracking • Familiarity with GA, GSC, GTM • Comfortable with HubSpot/CRM basics • Strong written communication • High ownership; able to execute independently against existing playbooks Good to Have • Conference/event marketing experience • Partner/referral GTM experience • Experience with technical teams on content • Webflow/WordPress familiarity • Sales collateral creation • Background in AI, cloud, data, or software services marketing Benefits Life at Incubyte We are a remote-first company with structured flexibility. Teams commit to shared rhythms during core hours, ensuring smooth collaboration while maintaining autonomy. Twice a year, we come together in person for a co-working sprint and once a year for a retreat - with all travel expenses covered. Our environment is built for crafters: pairing, refactoring, experimenting with AI, and pushing the boundaries of software excellence. We are all lifelong learners, and our work is our passion. Perks • Dedicated learning & development budget. • Sponsorship for conference talks. • Comprehensive medical & term insurance. • Employee-friendly leave policies. • Home Office fund • Medical Insurance If you have anything to ask - hiring@incubyte.co

Requirements

Must-haves

This is a remote position.
Inbound Marketing & GTM Operations Manager
Website: Maintain site post-handover; monitor performance, GA/GSC/GTM, forms, and conversions; track issues and fixes.
Conferences: Run existing conference playbooks (pre/during/post); coordinate event assets (decks, one-pagers, QR codes, meeting lists); track leads and outcomes.
Partner & Referral: Maintain partner/referral trackers; coordinate collateral and communication between internal teams and external partners.
Sales Enablement & Reporting: Maintain sales collateral (decks, case studies, one-pagers); ensure basic CRM/HubSpot hygiene and lead routing; deliver weekly/monthly reports across all workstreams.
2–5 years in B2B marketing, inbound marketing, marketing ops, content ops, or GTM coordination
Background in B2B SaaS, tech services, AI, IT services, or consulting
Strong project management, content calendar, and stakeholder coordination skills
Working knowledge of SEO execution and performance tracking
Familiarity with GA, GSC, GTM
Comfortable with HubSpot/CRM basics
Strong written communication
High ownership; able to execute independently against existing playbooks
Good to Have
Conference/event marketing experience
Partner/referral GTM experience
Experience with technical teams on content
Webflow/WordPress familiarity
Sales collateral creation
Background in AI, cloud, data, or software services marketing

Nice-to-haves

None flagged.

Application prep

Use the role’s language and application details while tailoring your materials.

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Platform: zoho-recruit
Effort: medium