Job description

As the Lead, Marketing, you will execute and optimize CRM campaigns across channels and customer journeys, helping ensure campaigns are accurate, efficient and delivered on time. You will manage day-to-day campaign operations, monitor performance and apply data insights, testing and attention to detail to improve results. This role is a strong fit for someone who enjoys coordinating cross-functional work, solving in-market issues quickly and helping create personalized customer experiences that support marketing effectiveness and business goals. This role is hybrid, which means you will be required to work on site Monday through Thursday at the Best Buy corporate office in Richfield, Minnesota. You can work virtually from home or another non‑Best Buy location on Friday. The recruiter or hiring manager will provide more details during the hiring process. What you’ll do • Lead end-to-end campaign execution and in-market optimization for CRM programs across customer journeys. • Execute segmented, personalized campaigns across channels with precision, consistency and adherence to best practices. • Own ongoing optimization through test-and-learn implementation, results monitoring and application of learnings to improve customer engagement. • Monitor campaign performance, identify in-flight risks or opportunities and make adjustments that improve outcomes. • Maintain operational rigor by following strong process discipline and proactively addressing inefficiencies. • Coordinate with cross-functional partners to resolve issues quickly, align execution and deliver seamless campaign experiences. Basic qualifications • 2 or more years of experience in marketing, CRM, lifecycle marketing, retail marketing or a related field. • Hands-on experience executing marketing campaigns with strong attention to detail and accuracy. • Experience using data, A/B testing and performance metrics to optimize campaigns and improve results. • Ability to manage multiple campaigns, timelines and priorities in a fast-paced environment. • Experience working with cross-functional partners such as creative, analytics, technology, merchandising, operations or channel teams. Preferred qualifications • Familiarity with CRM tools, marketing automation platforms or campaign management systems. • Experience supporting personalization, segmentation or journey-based campaigns at scale. • Understanding of performance metrics and experience turning data into insights that inform decisions. • Retail, e-commerce, loyalty, promotional marketing or customer lifecycle marketing experience. • Strong organizational and communication skills with the ability to anticipate risks and drive timely follow-through. Best Buy provides different types of leaves of absence (LOA) and potential pay sources to employees based on eligibility. The length of your LOA depends on your situation, where you live, your full-time or part-time employment status, and federal and state regulations. Intermittent or reduced-schedule leave is also available for certain medical or family care leaves. Paid time off (vacation or PTO) is offered to full-time and part-time employees based on work location, employment status, salary or hourly status (exempt/non-exempt), and years of continued or bridged service. Certain roles, where market norms demand it, are eligible for various forms of incentive pay to drive performance and offer recognition for achieving financial and strategic results. For more information about our incentive pay plans, including eligibility, please refer to our  Incentive Programs Summary . For more information about benefits, LOA and paid time off, please refer to our  Benefits Guide . About us As part of the Best Buy team, you’ll help us fulfill our purpose to enrich lives through technology. We bring that to life every day by humanizing and personalizing tech solutions for every stage of life — in our stores, online and in customers’ homes. Our culture is built on deeply supporting and valuing our amazing employees who make it all possible. We’re committed to being a great place to work, where you can unlock unique career possibilities. Above all, we aim to provide a place where you can bring your full, authentic self to work now and into the future. Tomorrow works here.™ Best Buy is an equal opportunity employer. Application deadline: Minimum of 5 days from the posting date. You can find that date above the job title at the top of the page. Req #: 1049167BR Brand: Best Buy Job Category: Marketing Group Job Level: Individual Contributor Minimum Pay: 63,050.00 Maximum Pay: 112,250.00 Store Number or Department: 900010 Corporate 1 MN Address Line 1: 7601 Penn Avenue South Search Categories: Corporate, Marketing Zip: 55423-8500 Benefits: Best Buy offers a range of benefits to support your overall well-being, as outlined in the Benefits Guide . Eligibility may vary.

Requirements

Must-haves

What you’ll do
Lead end-to-end campaign execution and in-market optimization for CRM programs across customer journeys.
Execute segmented, personalized campaigns across channels with precision, consistency and adherence to best practices.
Own ongoing optimization through test-and-learn implementation, results monitoring and application of learnings to improve customer engagement.
Monitor campaign performance, identify in-flight risks or opportunities and make adjustments that improve outcomes.
Maintain operational rigor by following strong process discipline and proactively addressing inefficiencies.
Coordinate with cross-functional partners to resolve issues quickly, align execution and deliver seamless campaign experiences.
2 or more years of experience in marketing, CRM, lifecycle marketing, retail marketing or a related field.
Hands-on experience executing marketing campaigns with strong attention to detail and accuracy.
Experience using data, A/B testing and performance metrics to optimize campaigns and improve results.
Ability to manage multiple campaigns, timelines and priorities in a fast-paced environment.
Experience working with cross-functional partners such as creative, analytics, technology, merchandising, operations or channel teams.

Nice-to-haves

Familiarity with CRM tools, marketing automation platforms or campaign management systems.
Experience supporting personalization, segmentation or journey-based campaigns at scale.
Understanding of performance metrics and experience turning data into insights that inform decisions.
Retail, e-commerce, loyalty, promotional marketing or customer lifecycle marketing experience.
Strong organizational and communication skills with the ability to anticipate risks and drive timely follow-through.

Application prep

Use the role’s language and application details while tailoring your materials.

Platform: brassring
Effort: medium

Benefits

Benefits detected in the listing.

Pto

Paid Time Off