Job description

Job Description Business Title: Sr. Director, Marketing Job Title: Marketing Multifamily M19 Job Summary: The Senior Director of Marketing is the strategic leader of the Marketing organization, responsible for building, scaling, and elevating our modern marketing function that drives market awareness, preference, and inbound demand across hospital, health system, and ambulatory surgery center (ASC) markets. This leader works closely with the Chief Commercial Officer and serves as a trusted thought partner on growth strategy, positioning, and commercial execution. This is a growth leadership role, well-suited for a senior marketing leader who thrives in environments where capability must be intentionally designed, developed, and operationalized—not simply managed. You will be responsible for evolving the marketing organization by leading multiple teams, shaping go-to-market strategy and execution, and ensuring the company is recognized as a credible, innovative partner to executive and clinical leaders. Key Responsibilities: Market Awareness, Preference & Demand • Design and lead a unified marketing strategy that drives awareness, preference, and inbound demand across hospital and ASC markets. • Establish scalable approaches to segmentation, positioning, and messaging aligned to buyer needs and enterprise growth priorities. • Ensure consistent, outcomes-oriented messaging across digital, field, and thought leadership channels. Stakeholder Management & Cross Functional Collaboration • Serve as a close partner to Product Management and Product Marketing to translate product strategy into effective go-to-market execution. • Support new product, feature, and partnership launches through coordinated marketing activation. • Provide market and customer insight to inform roadmap prioritization and commercial readiness. Commercial Execution Enablement & Competitive Positioning • Build marketing capabilities that equip commercial teams and physician champions with tools, messaging, playbooks, and confidence to communicate value effectively in complex, multi-stakeholder buying environments. • Develop clinically credible, evidence-based narratives that differentiate the SaaS platform in outcomes, efficiency, interoperability, and user experience. • Reinforce SaaS value as complementary within broader EMR ecosystems through disciplined narrative development. Senior Healthcare Leaders Credibility Establishment • Establish and scale the company’s market presence and credibility with executive, clinical, and IT leaders—particularly within large, strategic health systems. • Lead thought leadership initiatives such as executive roundtables, benchmarking insights, white papers, and digital health content that resonate with C‑suite, physician, and IT stakeholders. Enterprise Positioning & Long-Term Growth • Shape the company’s market identity, ensuring it is positioned as a trusted long-term innovation partner across the healthcare ecosystem. • Drive a cohesive narrative that reinforces the platform’s value within broader EMR environments, supporting both customer acquisition and expansion. • Influence enterprise growth by connecting marketing strategy with revenue goals, product adoption, and customer lifetime value. People Leadership: • Coach, mentor, and manage performance to foster individual growth and accountability, ensuring alignment with organizational goals. • Recruit, develop, and retain top talent by building strong capabilities and creating clear career development pathways/providing opportunities for continuous learning and advancement. • Cultivate a high-performing culture that promotes engagement, collaboration, and continuous improvement across teams. Required Qualifications: Education & Experience Guidelines • Bachelor’s Degree required; Master’s degree preferred • 8-12 years of experience in B2B, healthcare technology, or SaaS environments, with 5-8 years in leadership roles • Demonstrated success building and scaling marketing organizations, not just running mature ones. • Strong business acumen with experience partnering cross-functionally with Sales, Product, and Executive Leadership. • Proven ability to influence without authority and lead through complexity and change. • Ability to 25-30% travel required Other Preferred Knowledge, Skills, Abilities or Certifications: Fortive 9 Behaviors by Level: Scaling & Aligning Customer Obsessed : Starts with the customer’s needs and make decisions with their perspective in mind. Strategic : Uses data -driven insights to influence and shape strategies that advance organizational priorities across multiple functions. Innovation for Impact : Inspires breakthrough solutions by nurturing ideas through experimentation and embracing diverse perspectives. Inspiring : Communicates a compelling vision that energizes and motivates others. Builds Extraordinary Teams : Creates a unified leadership group that drives organizational success. Courageous : Takes decisive action and tackles tough issues head-on. Delivers Results : Leads with high standards and urgency, driving values-based execution for quality, timely, and sustainable results. Adaptable : Maintains rigor while continuously experimenting and learning. Lead with FBS : Goes to Gemba - Observes real-world processes at the source and embraces FBS principles through kaizen, coaching, and leveraging expertise to solve challenges. Revision Date: 03/2026 Fortive Corporation Overview Fortive's essential technology makes the world safer and more productive. We accelerate transformation in high-impact fields like workplace safety, build environments, and healthcare. We are a global industrial technology innovator with a startup spirit. Our forward-looking companies lead the way in healthcare sterilization, industrial safety, predictive maintenance, and other mission-critical solutions. We're a force for progress, working alongside our customers and partners to solve challenges on a global scale, from workplace safety in the most demanding conditions to advanced technologies that help providers focus on exceptional patient care. We are a diverse team 10,000 strong, united by a dynamic, inclusive culture and energized by limitless learning and growth. We use the proven Fortive Business System (FBS) to accelerate our positive impact. At Fortive, we believe in you. We believe in your potential—your ability to learn, grow, and make a difference. At Fortive, we believe in us. We believe in the power of people working together to solve problems no one could solve alone. At Fortive, we believe in growth. We're honest about what's working and what isn't, and we never stop improving and innovating. Fortive: For you, for us, for growth. About Provation Provation is a leading provider of healthcare software and SaaS solutions for clinical productivity, care coordination, quality reporting, and billing. Our purpose is to empower providers to deliver quality healthcare for all. Provation’s comprehensive portfolio spans the entire patient encounter, from pre-procedure through post-procedure, with solutions for physician and nursing documentation (Provation® MD, Provation® Apex, MD-Reports, Provation® endoPRO®, and Provation® MultiCaregiver), anesthesia documentation (#1 Best in KLAS Provation® iPro), patient engagement, surgical care coordination, quality reporting, and billing capture (Provation® SurgicalValet™), order set and care plan management (Provation® Order Set Advisor™ and Provation® Care Plans), and EHR embedded clinical documentation (Provation® Clinic Note). Provation has a loyal customer base, serving more than 5,000 hospitals, surgery centers, and medical offices, and 700 physician groups globally, including 19 of the top 20 U.S. hospitals. In 2021, Provation was acquired by Fortive Corporation, a Fortune 1000 company that builds essential technology and accelerates transformation in high-impact fields like workplace safety, engineering, and healthcare. For more information about our solutions, visit provationmedical.com and follow us on Twitter, Facebook, and LinkedIn. Our purpose at Provation is to empower providers to deliver quality healthcare for all. To deliver on this commitment, we’re guided by our core values – Provation has a culture of CARES:Community - We have a shared sense of improving healthcare, enriching the broader world we live in and serve. Accountability - We own it and get it done with integrity. Respect - We build diverse teams that collaborate and communicate with positive intent and trust. Excellence - We welcome new ideas as we innovate quality solutions. Service - We are passionate about putting customers first. We Are an Equal Opportunity Employer. Fortive Corporation and all Fortive Companies are proud to be equal opportunity employers. We value and encourage diversity and solicit applications from all qualified applicants without regard to race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity or expression, or other characteristics protected by law. Fortive and all Fortive Companies are also committed to providing reasonable accommodations for applicants with disabilities. Individuals who need a reasonable accommodation because of a disability for any part of the employment application process, please contact us at applyassistance@fortive.com. Pay Range The salary range for this position (in local currency) is 116,600.00 - 216,900.00

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Must-haves

Business Title: Sr. Director, Marketing
Job Title: Marketing Multifamily M19
Market Awareness, Preference & Demand
Design and lead a unified marketing strategy that drives awareness, preference, and inbound demand across hospital and ASC markets.
Establish scalable approaches to segmentation, positioning, and messaging aligned to buyer needs and enterprise growth priorities.
Ensure consistent, outcomes-oriented messaging across digital, field, and thought leadership channels.
Stakeholder Management & Cross Functional Collaboration
Serve as a close partner to Product Management and Product Marketing to translate product strategy into effective go-to-market execution.
Support new product, feature, and partnership launches through coordinated marketing activation.
Provide market and customer insight to inform roadmap prioritization and commercial readiness.
Commercial Execution Enablement & Competitive Positioning
Build marketing capabilities that equip commercial teams and physician champions with tools, messaging, playbooks, and confidence to communicate value effectively in complex, multi-stakeholder buying environments.
Develop clinically credible, evidence-based narratives that differentiate the SaaS platform in outcomes, efficiency, interoperability, and user experience.
Reinforce SaaS value as complementary within broader EMR ecosystems through disciplined narrative development.
Senior Healthcare Leaders Credibility Establishment
Establish and scale the company’s market presence and credibility with executive, clinical, and IT leaders—particularly within large, strategic health systems.
Lead thought leadership initiatives such as executive roundtables, benchmarking insights, white papers, and digital health content that resonate with C‑suite, physician, and IT stakeholders.
Enterprise Positioning & Long-Term Growth
Shape the company’s market identity, ensuring it is positioned as a trusted long-term innovation partner across the healthcare ecosystem.
Drive a cohesive narrative that reinforces the platform’s value within broader EMR environments, supporting both customer acquisition and expansion.
Influence enterprise growth by connecting marketing strategy with revenue goals, product adoption, and customer lifetime value.
Coach, mentor, and manage performance to foster individual growth and accountability, ensuring alignment with organizational goals.

Nice-to-haves

Bachelor’s Degree required; Master’s degree preferred
Other Preferred Knowledge, Skills, Abilities or Certifications:

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Platform: eightfold
Effort: medium

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