Job description

Job Description: About the Role The Acquisition Marketing Manager supports the execution of integrated demand generation programs for Enterprise Subscriptions. This role is responsible for managing acquisition campaigns across paid media, owned channels, web, webinars, and events to drive qualified leads and pipeline growth. You Will: Execute acquisition marketing campaigns across paid, owned, digital, webinar, and event channels. Manage campaign timelines, deliverables, and cross-functional coordination. Support paid media execution, including campaign setup, optimization, and reporting. Manage webinar and event logistics, promotion, and post-event follow-up. Coordinate development of campaign assets, landing pages, email communications, and promotional materials. Support website updates and acquisition-focused landing page optimization. Partner with Product Marketing to align campaign messaging and audience targeting. Collaborate with Sales Enablement and Sales teams to ensure campaign follow-up and lead routing alignment. Monitor campaign performance and prepare regular reporting and insights. Manage relationships with external vendors and agencies supporting campaign execution. You Have: 5 years of experience in B2B marketing, acquisition marketing, or demand generation. Experience managing integrated marketing campaigns across digital, owned, and event channels. Familiarity with paid media, webinars, email marketing, and web marketing best practices. Strong organizational and project management skills. Analytical mindset with experience tracking campaign performance and lead generation metrics. Experience working cross-functionally across Marketing and Sales organizations. Excellent communication and collaboration skills. #LI-HYBRID Our Benefits: Comprehensive Healthcare Plans Paid Time Off Retirement Plans Comprehensive Insurance Plans Lifestyle programs & Wellness Resources Education Benefits Family Care Benefits & Caregiving Support Commuter Transit Program Subscription Discounts Employee Referral Program Learn more about all our US benefits Equal Opportunity Employer All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status or any other protected characteristic under applicable law. EEO/Disabled/Vets Reasonable Accommodation We are committed to providing reasonable accommodation for qualified individuals with disabilities in our job application and/or interview process. If you need assistance or accommodation in completing your application or participating in an interview due to a disability, email us at talentresourceteam@dowjones.com. Please put "Reasonable Accommodation" in the subject line and provide a brief description of the type of assistance you need. This inbox will not be monitored for application status updates. Please refer to the privacy notice at the bottom of this page for submitting any data access, deletion, or other data subject rights requests, where permitted under your local laws and regulations. Business Area: Dow Jones - Industries Job Category: Marketing & Product Management Union Status: Union role Base Pay Range: $95,000.00 - $120,000.00 We’re committed to offering competitive and flexible compensation to attract top talent. This pay range reflects our good faith estimate for the role and may vary based on a candidate’s experience, skills, location, and other relevant factors. For bonus-eligible roles, targets are determined based on multiple considerations, including market benchmarks and individual contributions. For benefits-eligible roles, we offer a comprehensive and competitive benefits package covering health, retirement, wellbeing, and more, along with optional benefits to meet the diverse needs of our employees.

Requirements

Must-haves

Job Description: About the Role
Execute acquisition marketing campaigns across paid, owned, digital, webinar, and event channels.
Manage campaign timelines, deliverables, and cross-functional coordination.
Support paid media execution, including campaign setup, optimization, and reporting.
Manage webinar and event logistics, promotion, and post-event follow-up.
Coordinate development of campaign assets, landing pages, email communications, and promotional materials.
Support website updates and acquisition-focused landing page optimization.
Partner with Product Marketing to align campaign messaging and audience targeting.
Collaborate with Sales Enablement and Sales teams to ensure campaign follow-up and lead routing alignment.
Monitor campaign performance and prepare regular reporting and insights.
Manage relationships with external vendors and agencies supporting campaign execution.
5 years of experience in B2B marketing, acquisition marketing, or demand generation.
Experience managing integrated marketing campaigns across digital, owned, and event channels.
Familiarity with paid media, webinars, email marketing, and web marketing best practices.
Strong organizational and project management skills.
Analytical mindset with experience tracking campaign performance and lead generation metrics.
Experience working cross-functionally across Marketing and Sales organizations.
Excellent communication and collaboration skills.
Dow Jones - Industries
Marketing & Product Management
For benefits-eligible roles, we offer a comprehensive and competitive benefits package covering health, retirement, wellbeing, and more, along with optional benefits to meet the diverse needs of our employees.

Nice-to-haves

For bonus-eligible roles, targets are determined based on multiple considerations, including market benchmarks and individual contributions.

Application prep

Use the role’s language and application details while tailoring your materials.

Platform: workday
Effort: long

Benefits

Benefits detected in the listing.

Paid Time Off

Wellness