Director of Product Management - CRM & Sales Enablement | Life Insurance We are working with a leading Life Insurance organization that is undergoing a significant transformation in how it uses technology to enable frontline sales and customer engagement. They are seeking a Director of Product Management with deep Salesforce expertise and proven Sales Enablement capability to take ownership of a critical enterprise platform and redefine how it supports commercial performance. This is a fully remote contract-to-hire appointment (4-6 months), with a clear pathway into a permanent leadership position. Mandate The organization is looking for a leader who can unlock the full potential of Salesforce as a sales and service enablement platform. This is a high-visibility role with a clear expectation to:
Drive consistency and scale across Salesforce usage
Improve sales productivity through better tooling, data, and workflows
Increase adoption and commercial impact of Salesforce capabilities
Translate business strategy into executable product outcomes
Build a scalable product and delivery operating model around Salesforce
The focus is not maintenance, it is transformation, adoption, and measurable commercial impact. Candidate Profile The successful individual will bring:
Deep, hands-on Salesforce expertise
Demonstrable experience building Sales Enablement capability using Salesforce
Strong track record in enterprise product leadership roles
Experience delivering 0 → 1 transformation in complex organisations
Ability to operate credibly with senior business and technology stakeholders
Strong product discipline with practical execution capability
Background in regulated or complex environments (Insurance/FS preferred)
Why This Mandate Is Different This is a rare opportunity to take ownership of Salesforce not as a system of record, but as a core driver of sales performance and operational effectiveness. The organization has strong executive backing and a clear mandate for change, with a focus on:
Sales effectiveness and productivity
Salesforce adoption and standardisation
Frontline enablement and usability
Scalable product operating model development
Why This Role?
Fully remote with a clear route to permanent leadership
High-impact role directly tied to sales performance and customer outcomes
Ownership of Salesforce and sales enablement capability at enterprise scale
Opportunity to shape and modernise how Salesforce is used across the business