Senior Marketing Technology Specialist
Tata Consultancy Services· Oct 10, 2026 · 18d ago
Alameda, CA
In office
Full-time
Senior
$120K–$130K
4+ years exp
Job description
Must Have Technical/Functional Skills
- 4-7 years of experience working with Salesforce Marketing Cloud, CRM platforms. Experience
supporting campaign execution, platform optimization, integrations, and reporting is required.
- Strong working knowledge of Sales Cloud and how it integrates with Marketing Cloud (data
synchronization and shared data models).
- Strong functional and technical understanding of Salesforce Marketing Cloud, including data
management, journeys, audience segmentation, and reporting capabilities.
- Experience designing subscriber/contact data structures, preference centers, and consent/opt-out
management.
- Ability to review technical estimates and implementation approaches and identify potential risks,
dependencies, and opportunities.
- Experience supporting campaign reporting and performance measurement, with the ability to
facilitate consistent, accurate performance measurement (familiarity with BI/reporting tools such as
Tableau is a plus).
- Strong project coordination and stakeholder management skills with experience working across
Marketing, IT, Compliance, and external vendors.
- Experience working within regulated environments and supporting compliance, privacy, and
governance requirements (e.g., HIPAA/PHI, consent, CAN-SPAM/CASL, data retention).
- Excellent communication skills, with the ability to translate technical concepts for non-technical
stakeholders and lead operationally when needed.
Roles & Responsibilities
Technical oversight & guidance
- Support the design and evolution of marketing technology solutions across Salesforce Marketing
Cloud and Sales Cloud.
- Provide functional and technical expertise to internal teams and agency partners.
- Review solution designs, configurations, integrations, and campaign implementations.
- Support evaluation of agency proposals, estimates, and implementation approaches.
- Support development and documentation of integration and data-flow standards.
- Support campaign reporting strategy and consistent performance measurement.
Management & coordination
- Support coordination across internal teams and external agencies.
- Partner with agency and vendor teams to coordinate deliverables.
- Partner with Marketing Operations Specialist and leadership team to resolve complex issues.
- Coordinate with IT on integrations, security reviews, change management, and releases.
- Facilitate communication between technical and non-technical stakeholders.
- Serve as a dependable resource for the Marketing Operations team.
Governance & compliance
- Support adherence to data governance and compliance requirements including PHI/PII handling,
consent and opt-out management, data minimization, access controls, and audit-ready
documentation.
- Maintain solution documentation, design standards, and decision records so the platform is
supportable and audit read
Salary Range: $120,000-$130,000 a year
TCS Employee Benefits Summary:
Discretionary Annual Incentive.
Comprehensive Medical Coverage: Medical & Health, Dental & Vision, Disability Planning & Insurance, Pet Insurance Plans.
Family Support: Maternal & Parental Leaves.
Insurance Options: Auto & Home Insurance, Identity Theft Protection.
Convenience & Professional Growth: Commuter Benefits & Certification & amp; Training Reimbursement.
Time Off: Vacation, Time Off, Sick Leave & Holidays.
Legal & Financial Assistance: Legal Assistance, 401K Plan, Performance Bonus, College Fund, Student Loan Refinancing.
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Benefits
Benefits detected in the listing.
Dental
Vision
401k
Parental Leave