Senior Manager, Marketing

• You'll partner closely with Sales, Customer Success, and Product to engage enterprise buyers, support revenue growth, and establish Sprig as the AI-native alternative to legacy research platforms.
• As Sprig scales toward its next stage of growth and a future Series C, you'll have meaningful ownership, direct exposure to executive leadership, and the opportunity to help shape and scale our marketing engine.
• This role is ideal for a builder and player-coach who thrives in a fast-moving environment, takes accountability for results, and is excited to make a significant impact at a growing B2B SaaS company.
• This is a hybrid position requiring four days per week at our downtown San Francisco HQ, conveniently located near Montgomery BART.
• Drive enterprise pipeline. Own the planning, execution, and optimization of integrated marketing programs that generate qualified pipeline, engage target accounts, and support revenue growth.
• Lead integrated marketing campaigns. Develop and execute coordinated programs across field events, executive dinners, content, digital campaigns, and other channels to reach and convert enterprise buyers.
• Lead and develop the marketing team. Manage, coach, and develop a small team across events, content, and campaigns, establishing clear priorities, accountability, and a high bar for execution.
• Partner closely with Sales. Collaborate with Sales leadership and Account Executives to align marketing investments with target accounts, pipeline priorities, and opportunities to accelerate deals.
• Strengthen Sprig's market presence. Partner with Product and leadership to translate our product innovation and differentiation into compelling campaigns, customer stories, and thought leadership.
• Measure and optimize performance. Establish clear program goals, track marketing-sourced and influenced pipeline, evaluate campaign effectiveness, and use data to continuously improve results.
• Own marketing program budgets and resources. Prioritize investments, manage external partners and vendors, and allocate resources toward initiatives with the greatest potential business impact.
• Scale how marketing operates. Build repeatable processes, improve cross-functional coordination, and leverage AI and automation to increase the team's efficiency, creativity, and impact.
• 6+ years of B2B SaaS marketing experience, including meaningful ownership of demand generation, integrated marketing campaigns, or field marketing programs targeting enterprise customers.
• Experience leading people and programs. You've managed or directly led marketing team members, set priorities, provided coaching, and maintained a high standard for execution.
• Strong integrated marketing expertise. You understand how events, content, digital campaigns, and account-based marketing work together to engage buyers and create pipeline.
• Hands-on execution mindset. You're equally comfortable developing a marketing plan, building a campaign, managing an event, reviewing content, and analyzing performance.
• Strong cross-functional collaborator. You build productive relationships with Sales, Product, and executive stakeholders, communicate clearly, and drive alignment across teams.
• Excellent prioritization and ownership. You can manage multiple initiatives, make thoughtful trade-offs, navigate ambiguity, and consistently deliver high-quality work.
• AI-forward and resourceful. You actively experiment with AI tools and new approaches to improve marketing execution, accelerate workflows, and increase impact.
• We prioritize diversity within our team and value different perspectives, educational backgrounds, and life experiences. We encourage people from underrepresented backgrounds to apply.

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