Senior Manager, Performance Marketing at Housecall Pro

Job description

Why Housecall Pro? Help us build solutions that build better lives. At Housecall Pro, we show up to work every day to make a difference for real people: the home service professionals that support America’s 100 million homes. We’re all about the Pro, and dedicate our days to helping them streamline operations, scale their businesses, and—ultimately—save time so they can be with their families and live well. While our headquarters are based in Denver, Colorado, our team spans the globe, with teammates across Brazil, Poland, the Philippines, Mexico, and beyond. We care deeply about our customers and foster a culture where our company, people and Pros grow and succeed together—no matter where they’re based. Leadership is as focused on growing team members’ careers as they expect their teams to be on creating solutions for Pros. We also offer: A generous benefits program that supports the whole you with medical, dental, vision, life, disability, and 401(k) Paid holidays and flexible, take-it-as-you-need-it paid time off Equity in a rapidly growing startup backed by top-tier VCs Monthly tech reimbursements A culture built on innovation that values big ideas, no matter where they come from Role Overview As the Senior Manager, Performance Marketing, you own a meaningful media budget and lead a portfolio of performance marketing channels focused primarily on demand generation programs that create net-new demand and awareness among our target audience. You set strategy, manage budget allocation, lead a team of performance marketers, and optimize campaigns across channels including paid social, direct mail, creator and influencer marketing, affiliate, and other emerging acquisition strategies. As Senior Manager, Performance Marketing, you balance strategic ownership with hands-on execution, using data, experimentation, and customer insights to drive scalable growth while maintaining strong efficiency guardrails. You partner closely with Creative, Lifecycle Marketing, Analytics, Finance, and Product to build a full-funnel acquisition engine, improve channel performance, strengthen measurement, and identify new opportunities for growth. Our team is passionate, empathetic, hard working, and above all else focused on improving the lives of our service professionals (our Pros). Our success is their success. What you do each day: Lead a team of performance marketers across paid media and acquisition channels, setting priorities, performance expectations, and team goals Own and execute end-to-end performance marketing strategy across paid social, creator and influencer marketing, direct mail, affiliate, and emerging acquisition channels Manage and optimize a $20M+ annual media budget to drive scalable customer acquisition, revenue growth, and efficient return on investment Analyze full-funnel performance and translate channel, customer, and financial data into strategies that improve customer acquisition cost, lifetime value, conversion, and incrementality Identify, test, and scale new marketing channels and acquisition strategies that create net-new demand and expand HCP's growth opportunities Partner with Creative to translate customer insights and performance data into high-velocity creative testing, clear briefs, and stronger campaign execution Collaborate with Lifecycle Marketing, Analytics, Finance, Product, and other cross-functional partners to strengthen the full-funnel acquisition engine Design and execute structured experimentation across creative, audiences, offers, targeting, landing pages, and channel tactics Own reporting, performance forecasting, and investment recommendations for the channels within the portfolio, communicating results, risks, and opportunities to senior leadership Manage agency, vendor, platform, and partner relationships while identifying emerging tools, capabilities, and approaches that improve performance Qualifications: 7+ years of experience in digital or performance marketing, with 2+ years leading, coaching, or developing marketing professionals Experience managing material marketing budgets across multiple channels, programs, product lines, markets, or audiences, with demonstrated ability to allocate investment and optimize performance across a complex portfolio Strong expertise in paid social advertising platforms and performance marketing tools (i.e. Meta Ads Manager, TikTok Ads Manager, Google Analytics, Looker, Tableau) Strong analytical fluency across full-funnel marketing metrics, including customer acquisition cost, lifetime value, attribution, testing, and forecasting Bachelor’s degree in Marketing, Business, or a related field, or equivalent work experience Proven experience driving team efficiency or output quality through the strategic use of AI tools and automation What will help you succeed: Strong strategic judgment with the ability to balance long-term growth opportunities with near-term performance and efficiency A bias for action, experimentation, and continuous optimization Excellent communication and cross-functional collaboration skills across Marketing, Creative, Product, Analytics, Finance, and senior leadership Curiosity about emerging customer acquisition strategies, technologies, platforms, and consumer behaviors Comfort making decisions, establishing priorities, and creating clarity in a fast-paced and ambiguous environment Ability to connect customer insights, creative strategy, channel performance, and business outcomes A multi-dimensional background with a breadth of cross-functional interests or depth of specialized mastery Personal resilience to learn from scratch, and successfully thrive in ambiguity Location Dependent Information This role is open to candidates and the expected salary range for this role is $134,000-$162,000 + equity . The specific salary for the successful candidate will be determined based on permissible, non-discriminatory factors such as skills, experience, and geographic location. This role is also eligible to participate in Housecall Pro’s equity plan and the following benefits: health care insurance (medical, dental, vision, disability), employee assistance program, 401(K), flexible time off, paid parental leave, tech reimbursement, and other company benefits. Housecall Pro is growing fast and we’re scaling our team to help enable and accelerate our growth. Founded in 2013, Housecall Pro helps home service professionals (Pros) streamline every aspect of their business. With easy-to-use tools for scheduling, dispatching, payments, and more, Housecall Pro enables Pros to save time, grow profitably, and provide best-in-class service. Housecall Pro’s brand portfolio includes Business Coaching by Housecall Pro, a business coaching solution for home services businesses. Our brands are united by a singular mission to champion our Pros to success. We support more than 50,000 businesses and have over 2,000 ambitious, mission-driven, genuinely fun-loving teammates across the globe. If you want to do work that impacts real people, supported by a team that will invest in you every step of the way, we’d love to hear from you. Housecall Pro celebrates diversity and we are committed to creating an inclusive environment. We are an equal opportunity employer and do not discriminate on the basis of gender, race, religion, national origin, ethnicity, disability, gender identity/expression, sexual orientation, veteran or military status, or any other category protected under the law. #LI-Remote Privacy Notice for California Job Candidates - Housecall Pro Use of Artificial Intelligence in Hiring and Engagement Processes: we may use artificial intelligence (AI)-powered tools to support the review and evaluation of employment and independent contractor applications, including screening and qualification assessments. All final hiring and engagement decisions are made by human representatives, not AI tools. Any specific metrics, targets, or performance goals referenced in this posting are illustrative only and are subject to change based on evolving business needs.

Requirements

Must-haves

Why Housecall Pro?
Equity in a rapidly growing startup backed by top-tier VCs
Monthly tech reimbursements
A culture built on innovation that values big ideas, no matter where they come from
Our team is passionate, empathetic, hard working, and above all else focused on improving the lives of our service professionals (our Pros). Our success is their success.
Lead a team of performance marketers across paid media and acquisition channels, setting priorities, performance expectations, and team goals
Own and execute end-to-end performance marketing strategy across paid social, creator and influencer marketing, direct mail, affiliate, and emerging acquisition channels
Manage and optimize a $20M+ annual media budget to drive scalable customer acquisition, revenue growth, and efficient return on investment
Analyze full-funnel performance and translate channel, customer, and financial data into strategies that improve customer acquisition cost, lifetime value, conversion, and incrementality
Identify, test, and scale new marketing channels and acquisition strategies that create net-new demand and expand HCP's growth opportunities
Partner with Creative to translate customer insights and performance data into high-velocity creative testing, clear briefs, and stronger campaign execution
Collaborate with Lifecycle Marketing, Analytics, Finance, Product, and other cross-functional partners to strengthen the full-funnel acquisition engine
Design and execute structured experimentation across creative, audiences, offers, targeting, landing pages, and channel tactics
Own reporting, performance forecasting, and investment recommendations for the channels within the portfolio, communicating results, risks, and opportunities to senior leadership
Manage agency, vendor, platform, and partner relationships while identifying emerging tools, capabilities, and approaches that improve performance
7+ years of experience in digital or performance marketing, with 2+ years leading, coaching, or developing marketing professionals
Strong expertise in paid social advertising platforms and performance marketing tools (i.e. Meta Ads Manager, TikTok Ads Manager, Google Analytics, Looker, Tableau)
Strong analytical fluency across full-funnel marketing metrics, including customer acquisition cost, lifetime value, attribution, testing, and forecasting
Bachelor’s degree in Marketing, Business, or a related field, or equivalent work experience
Proven experience driving team efficiency or output quality through the strategic use of AI tools and automation
Strong strategic judgment with the ability to balance long-term growth opportunities with near-term performance and efficiency
A bias for action, experimentation, and continuous optimization
Excellent communication and cross-functional collaboration skills across Marketing, Creative, Product, Analytics, Finance, and senior leadership
Curiosity about emerging customer acquisition strategies, technologies, platforms, and consumer behaviors

Nice-to-haves

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Application prep

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Keywords to mirror

Platform: greenhouse
Effort: quick

Benefits

Benefits detected in the listing.

Dental

Vision

401(K)

Paid Time Off

Parental Leave