B2B Marketing Manager at AssetWatch, Inc.

Job description

AssetWatch serves global manufacturers by powering manufacturing uptime through the delivery of an unparalleled condition monitoring experience, with a passion to care about the assets our customers care for every day. We are a devoted and capable team that includes world-renowned engineers and distinguished business leaders united by a common goal – To build the future of predictive maintenance. As we enter the next phase of rapid growth, we are seeking people to help lead the journey. We're looking for a B2B Integrated Campaign Manager who wakes up thinking about pipeline. In this role, you'll own the strategy and hands-on execution of full-funnel, multi-channel campaigns that drive real revenue; building in HubSpot, pulling the levers, and iterating relentlessly until the numbers move. This is a fast-scaling SaaS environment where every campaign decision is made through one lens: what gets more qualified opportunities into the funnel, faster. This isn't your typical enterprise SaaS role. AssetWatch sells into the manufacturing plant floor - maintenance managers, reliability engineers, plant managers, and operations leaders who aren't scrolling LinkedIn between meetings. Reaching them requires a dual playbook: account-based tactics for executive buyers, and channel-agnostic creative for the plant-level practitioners who champion the technology. This role blends campaign strategy, cross-functional leadership, and technical campaign execution, and it demands someone who plans obsessively and operates with precision. You'll be managing multiple campaigns and stakeholders simultaneously, and the throughline that keeps it all moving is your ability to build the system, run the system, and hold it accountable to pipeline. What You’ll Do: Campaign Strategy & Execution Develop and execute integrated, multi-channel campaigns to drive demand, pipeline, and revenue Translate business goals into coordinated campaigns across email, paid media, web, events, and sales outreach Own campaign execution end-to-end, including building and launching campaigns in HubSpot Marketing Automation & Campaign Operations Build, test, and deploy campaign assets in HubSpot (emails, landing pages, workflows, forms) Partner with Lifecycle Marketing to ensure proper segmentation, targeting, and timing Manage campaign workflows and triggers to support lead generation and nurture efforts Ensure campaigns are properly tracked, tagged, and attributed Cross-Functional Alignment Collaborate with product marketing, content, design, and sales to align messaging and campaign goals Work closely with RevOps to ensure Salesforce and HubSpot alignment for campaign tracking and lead flow Support sales with campaign insights, follow-up strategies, and enablement materials Performance & Optimization Define KPIs (MQLs, pipeline, conversion rates, campaign ROI) Monitor campaign performance and optimize in real time (A/B testing, messaging, timing, channels) Build and maintain campaign reporting dashboards in HubSpot Data & Compliance Ensure campaigns follow best practices for data usage, segmentation, and compliance (CAN-SPAM, GDPR) Maintain clean campaign data and proper attribution tracking Qualifications 4–7+ years in B2B SaaS marketing, demand generation, or integrated campaigns Hands-on experience executing campaigns in HubSpot (or similar MAP) Strong understanding of pipeline generation and SaaS funnel metrics Experience working with Salesforce CRM and marketing-sales alignment Ability to manage both strategy and execution in a fast-paced environment What Success Looks Like Campaigns consistently generate qualified pipeline and revenue Seamless execution from strategy → build → launch → optimization Strong alignment between marketing campaigns and sales outcomes Clear, reliable campaign reporting and attribution #LI-REMOTE The base salary range for this full-time position is posted below, plus equity and benefits. Variable pay, bonuses, and other cash compensation will be discussed throughout the interview process. The salary range was determined by role, level, and location. Individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range applicable to your location during the hiring process. AssetWatch Salary Range (US) $100,000 — $121,000 USD What We Offer: AssetWatch is a remote-first company that puts people at the center of everything we do. We want our team members to thrive - that’s why we offer a range of benefits and perks designed to support your well-being, growth, and work-life balance. Competitive compensation package including stock options Flexible work schedule Comprehensive benefits including retirement plan match Opportunity to make a real impact every day Work with a dynamic and growing team Unlimited PTO We have a distributed team that works remotely across locations in the United States and Ontario, Canada. Collaboration within core working hours is required.

Requirements

Must-haves

Campaign Strategy & Execution
Develop and execute integrated, multi-channel campaigns to drive demand, pipeline, and revenue
Translate business goals into coordinated campaigns across email, paid media, web, events, and sales outreach
Own campaign execution end-to-end, including building and launching campaigns in HubSpot
Marketing Automation & Campaign Operations
Build, test, and deploy campaign assets in HubSpot (emails, landing pages, workflows, forms)
Partner with Lifecycle Marketing to ensure proper segmentation, targeting, and timing
Manage campaign workflows and triggers to support lead generation and nurture efforts
Ensure campaigns are properly tracked, tagged, and attributed
Cross-Functional Alignment
Collaborate with product marketing, content, design, and sales to align messaging and campaign goals
Work closely with RevOps to ensure Salesforce and HubSpot alignment for campaign tracking and lead flow
Support sales with campaign insights, follow-up strategies, and enablement materials
Performance & Optimization
Define KPIs (MQLs, pipeline, conversion rates, campaign ROI)
Monitor campaign performance and optimize in real time (A/B testing, messaging, timing, channels)
Build and maintain campaign reporting dashboards in HubSpot
Data & Compliance
Ensure campaigns follow best practices for data usage, segmentation, and compliance (CAN-SPAM, GDPR)
Maintain clean campaign data and proper attribution tracking
4–7+ years in B2B SaaS marketing, demand generation, or integrated campaigns
Hands-on experience executing campaigns in HubSpot (or similar MAP)
Strong understanding of pipeline generation and SaaS funnel metrics
Experience working with Salesforce CRM and marketing-sales alignment

Nice-to-haves

None flagged.

Application prep

Use the role’s language and application details while tailoring your materials.

Platform: greenhouse
Effort: quick

Benefits

Benefits detected in the listing.

Pto