Manager, Product Management - Content Management Systems

What the role needs

• Serving the People Who Serve the People
• Want to know more? See more of what we do here .
• Essential Function
• Knowledge/Skills/Abilities
• Own the product strategy, roadmap, and business outcomes for CMS products serving both the government and destination marketing markets.
• Define and drive the strategy for AI-forward content management experiences that help customers create, organize, govern, optimize, personalize, and publish content more effectively.
• Develop a deep understanding of government and destination customers, including their content operations, publishing workflows, governance requirements, audience needs, and organizational constraints.
• Spend regular time with customers and prospects through discovery, advisory sessions, roadmap validation, usability research, and strategic account engagement.
• Prototype new concepts, workflows, and experiences to test ideas with customers, validate assumptions, and accelerate learning before committing to full-scale development.
• Use modern product development and AI-assisted tools to rapidly explore solutions, demonstrate concepts, and partner with engineering and design to refine ideas into production-ready products.
• Balance investment across current-product improvements, platform modernization, customer commitments, technical sustainability, and next-generation innovation.
• Partner with engineering, architecture, UX, data, and AI teams to translate strategy into scalable, intuitive, and reliable product experiences.

From the employer

Serving the People Who Serve the People Granicus is driven by the excitement of building, implementing, and maintaining technology that is transforming the Govtech industry by bringing governments and its constituents together. We are on a mission to support our customers with meeting the needs of their communities and implementing our technology in ways that are equitable and inclusive. Granicus has consistently appeared on the GovTech 100 list over the past 5 years and has been recognized as the best companies to work on BuiltIn. Over the last 25 years, we have served 5,500 federal, state, and local government agencies and more than 300 million citizen subscribers power an unmatched Subscriber Network that use our digital solutions to make the world a better place. With comprehensive cloud-based solutions for communications, government website design, meeting and agenda management software, records management, and digital services, Granicus empowers stronger relationships between government and residents across the U.S., U.K., Australia, New Zealand, and Canada. By simplifying interactions with residents, while disseminating critical information, Granicus brings governments closer to the people they serve—driving meaningful change for communities around the globe. Want to know more? See more of what we do here . At Granicus, our website and content management systems are central to our broader digital strategy serving more than 7,000 public sector organizations and we are looking for a highly-qualified product leader to drive our CMS and AI web strategy of the future. The Manager, Product Management role will lead the strategy, roadmap, and execution for the Content Management Systems serving our government and destination marketing customers. These products enable public-sector organizations and destination marketing organizations to create, manage, and deliver trusted digital experiences to residents, visitors, businesses, and other audiences. This leader will own and evolve Granicus’ current CMS portfolio while defining and building the next generation of AI-forward content management products. The role requires strong judgment to balance customer needs, platform modernization, market differentiation, commercial outcomes, and responsible adoption of emerging technologies. In addition to strategic product leadership, this role is expected to be hands-on in shaping early product direction. The Manager of Product Management will prototype new concepts, workflows, and experiences to test ideas with customers, validate assumptions, and accelerate learning before committing to full-scale development. This includes using modern product development and AI-assisted tools to rapidly explore solutions, demonstrate concepts, and partner with engineering and design to refine ideas into production-ready products. This is a deeply customer-oriented role. The Manager of Product Management will spend significant time with customers, prospects, and customer-facing teams to understand their goals, workflows, constraints, and evolving expectations. They will translate those insights into a focused product strategy and partner closely with engineering, UX, product marketing, sales, customer success, and business leaders to deliver measurable customer and business outcomes. Essential Function Knowledge/Skills/Abilities • Own the product strategy, roadmap, and business outcomes for CMS products serving both the government and destination marketing markets. • Define and drive the strategy for AI-forward content management experiences that help customers create, organize, govern, optimize, personalize, and publish content more effectively. • Develop a deep understanding of government and destination customers, including their content operations, publishing workflows, governance requirements, audience needs, and organizational constraints. • Spend regular time with customers and prospects through discovery, advisory sessions, roadmap validation, usability research, and strategic account engagement. • Prototype new concepts, workflows, and experiences to test ideas with customers, validate assumptions, and accelerate learning before committing to full-scale development. • Use modern product development and AI-assisted tools to rapidly explore solutions, demonstrate concepts, and partner with engineering and design to refine ideas into production-ready products. • Balance investment across current-product improvements, platform modernization, customer commitments, technical sustainability, and next-generation innovation. • Partner with engineering, architecture, UX, data, and AI teams to translate strategy into scalable, intuitive, and reliable product experiences. • Establish a clear platform strategy that supports the distinct needs of government agencies and destination marketing organizations while identifying opportunities for shared capabilities and investment. • Lead product discovery and prioritization using customer evidence, product data, market analysis, commercial opportunity, technical considerations, and company strategy. • Own portfolio-level outcomes such as customer adoption, engagement, satisfaction, retention, expansion, revenue growth, operational efficiency, and platform health. • Identify packaging, pricing, bundling, upgrade, and cross-sell opportunities in partnership with product marketing, sales, finance, and customer success. • Conduct ongoing market and competitive analysis across government technology, destination marketing technology, digital experience platforms, CMS solutions, and AI-enabled content tools. • Partner with product marketing and go-to-market teams on positioning, launches, sales enablement, customer communications, and market readiness. • Communicate product strategy, roadmap decisions, tradeoffs, risks, and results clearly to executive, customer, and cross-functional audiences. • Drive alignment among stakeholders across Product, Engineering, Design, Sales, Marketing, Customer Success, Services, Finance, Legal, Security, and executive leadership. People Leadership • Lead, coach, and develop a team of product managers and product owners responsible for areas within the CMS portfolio. • Establish clear ownership, expectations, goals, and decision-making frameworks across the team. • Conduct regular one-on-ones, provide timely performance feedback, and support the professional development of direct reports. • Build a strong product culture grounded in customer discovery, prototyping, evidence-based decisions, accountability, experimentation, and measurable outcomes. • Coach the team on the effective and responsible use of AI throughout product discovery, prototyping, analysis, planning, documentation, and delivery workflows. Tangible Artifacts / Owned Outputs • CMS portfolio vision, strategy, and roadmap • Current-product and next-generation AI-forward CMS investment plans • Prototypes, concept demonstrations, and customer validation findings • Product requirements, business cases, and success metrics • Packaging, pricing, migration, and go-to-market recommendations • Executive updates, roadmap communications, and team development plans What You Will Bring: • Significant B2B SaaS or enterprise product management experience, ideally with CMS, digital experience, or website platforms. • A strong customer orientation and a record of using direct customer engagement to shape product strategy. • Hands-on experience prototyping products and features, including use of AI-assisted tools to test ideas before full-scale development. • Experience owning established products while building new products or leading modernization. • Working knowledge of content workflows, governance, integrations, personalization, accessibility, and multichannel delivery. • Experience delivering practical AI-enabled capabilities with appropriate attention to security, privacy, and responsible use. • Strong technical fluency and the ability to partner effectively with engineering, design, and go-to-market teams. • Excellent communication skills and the judgment to make clear decisions amid ambiguity and competing priorities. Preferred Qualifications: • Experience building or managing CMS, digital experience platform, website, content workflow, or web-publishing products. • Experience serving government agencies, public-sector organizations, destination marketing organizations, or other highly regulated or mission-driven customers. • Familiarity with government digital-service requirements, including accessibility, security, privacy, records management, governance, and public trust. • Experience with generative AI, intelligent content workflows, semantic search, personalization, content optimization, or AI-assisted authoring. • Experience leading platform modernization, product consolidation, replatforming, or customer migration initiatives. • Experience with product-led growth, packaging, pricing, monetization, retention, and expansion strategies. • Experience working in a matrixed organization with multiple product, engineering, go-to-market, and executive stakeholders. Experience/Credentials: • 8+ years of experience in product management, including people leadership. • Demonstrated success owning product strategy and business outcomes for complex software products or portfolios in B2B SaaS or enterprise technology. • Experience managing, coaching, and developing product managers or product owners. • Significant customer-facing experience, including discovery, validation, advisory sessions, strategic account engagement, or market research. • Demonstrated experience prototyping new concepts and bringing new products or major capabilities from discovery through launch and adoption. • Experience working closely with go-to-market teams on positioning, commercialization, customer readiness, and sales enablement. • Strategic mindset with a high degree of comfort operating in ambiguity and navigating cross-functional complexity. USD $128,000.00 - USD $178,000.00 /Yr. Don’t have all the skills/experience mentioned above? At Granicus, we are trying to build diverse, inclusive teams. We do not have degree requirements for most of our roles. If you don’t meet every requirement above but are excited to learn more, we encourage you to apply. We might just be able to find another role that could be a perfect fit! Security and Privacy Requirements • Responsible for Granicus information security by appropriately preserving the Confidentiality, Integrity, and Availability (CIA) of Granicus information assets in accordance with the company's information security program. • Responsible for ensuring the data privacy of our employees and customers, their data, as well as taking all required privacy training in a timely manner, in accordance with company policies. The Team • We are a remote-first company with a globally distributed workforce across the United States, Canada, United Kingdom, India, Armenia, Australia, and New Zealand. The Culture • At Granicus, we are building a transparent, inclusive, and safe space for everyone who wants to be a part of our journey. • A few culture highlights include – Employee Resource Groups to encourage diverse voices • Coffee with Mark sessions – Our employees get to interact with our CEO on very important and sometimes difficult issues ranging from mental health to work-life balance and current affairs. • Microsoft Teams communities focused on wellness, art, furbabies, family, parenting, and more. • We bring in special guests from time to time to discuss issues that impact our employee population The Impact • We are proud to serve dynamic organizations around the globe that use our digital solutions to make the world a better place — quite literally. We have so many powerful success stories that illustrate how our solutions are impacting the world. See more of our impact here . At Granicus, we offer a comprehensive and flexible benefits package designed to support your well-being, growth, and work-life balance—starting from day one. Here’s what you can expect as a U.S.-based team member: Flexibility & Balance • Flexible Time Off – Take the time you need to rest, recharge, and live your life. • Company-Wide Wellbeing Days – Paid days off to unplug and focus on your mental health. • Work From Home Reimbursement – Support a productive home office environment. Health & Wellness • Multiple Health Plan Options – Including a 100% employer-paid plan. • Employer HSA Contributions – When enrolled in a High-Deductible Health Plan. • Fitness Reimbursement Program – Stay active, your way. • On-Demand Mental Health Support – Access to Headspace and other wellness tools. Family & Future • Paid Parental Leave – For both birthing and non-birthing parents. • Traditional & Roth 401(k) – With a generous company match. • Life & AD&D Insurance – 100% employer-paid coverage for peace of mind. Growth & Recognition • Online Learning Platforms – Fuel your professional development. • Competitive Salary & Bonuses – Your contributions are valued and rewarded. Granicus is committed to providing equal employment opportunities. All qualified applicants and employees will be considered for employment and advancement without regard to race, color, religion, creed, national origin, ancestry, sex, gender, gender identity, gender expression, physical or mental disability, age, genetic information, sexual or affectional orientation, marital status, status with regard to public assistance, familial status, military or veteran status or any other status protected by applicable law.