Marketing Functional Consultant

What the role needs

• Gather, analyze, and translate business requirements into Salesforce Marketing Cloud functional requirements and solution specifications.
• Collaborate with stakeholders to define customer journeys, campaign workflows, segmentation strategies, and marketing processes.
• Create and manage user stories, business requirements documents (BRDs), functional specifications, and acceptance criteria.
• Facilitate discovery sessions, stakeholder workshops, and solution review meetings.
• Work closely with architects, developers, and QA teams to ensure requirements are accurately implemented.
• Support User Acceptance Testing (UAT) by preparing test scenarios, coordinating testing activities, and validating business outcomes.
• Drive user training, change management, and adoption initiatives for SFMC solutions.
• Document business processes, workflows, data requirements, and system interactions.
• Identify opportunities for process improvements and recommend optimized marketing operations.
• Ensure delivered solutions align with business objectives, customer experience goals, and platform capabilities.
• Provide ongoing support during deployment, hypercare, and post-implementation phases.
• Required Skills & Qualifications

From the employer

Choosing Capgemini means choosing a company where you will be empowered to shape your career in the way you’d like, where you’ll be supported and inspired by a collaborative community of colleagues around the world, and where you’ll be able to reimagine what’s possible. Join us and help the world’s leading organizations unlock the value of technology and build a more sustainable, more inclusive world. Job Description Role Summary The Marketing Functional Consultant acts as the bridge between business stakeholders and technical teams, translating marketing and customer engagement requirements into Salesforce Marketing Cloud (SFMC) solutions. This role is responsible for gathering requirements, defining campaign and journey processes, supporting user adoption, and ensuring successful delivery of SFMC initiatives. Key Responsibilities Gather, analyze, and translate business requirements into Salesforce Marketing Cloud functional requirements and solution specifications. Collaborate with stakeholders to define customer journeys, campaign workflows, segmentation strategies, and marketing processes. Create and manage user stories, business requirements documents (BRDs), functional specifications, and acceptance criteria. Facilitate discovery sessions, stakeholder workshops, and solution review meetings. Work closely with architects, developers, and QA teams to ensure requirements are accurately implemented. Support User Acceptance Testing (UAT) by preparing test scenarios, coordinating testing activities, and validating business outcomes. Drive user training, change management, and adoption initiatives for SFMC solutions. Document business processes, workflows, data requirements, and system interactions. Identify opportunities for process improvements and recommend optimized marketing operations. Ensure delivered solutions align with business objectives, customer experience goals, and platform capabilities. Provide ongoing support during deployment, hypercare, and post-implementation phases. Required Skills & Qualifications Strong understanding of Salesforce Marketing Cloud modules, including Journey Builder, Email Studio, Contact Builder, and Automation Studio. Experience in requirements gathering, business process mapping, and stakeholder management. Ability to translate business needs into functional and technical requirements. Experience creating user stories, acceptance criteria, process flows, and functional documentation. Knowledge of customer lifecycle marketing, campaign management, and personalization strategies. Strong communication, presentation, and workshop facilitation skills. Familiarity with Agile delivery methodologies and tools such as Jira or Azure DevOps. Experience 3+ to 7+ years of experience as a Business Analyst, CRM Consultant, or Marketing Technology Consultant. Experience working on Salesforce Marketing Cloud implementations and enhancements. Exposure to digital marketing, customer engagement platforms, and marketing automation solutions is preferred. Preferred Certifications Salesforce Marketing Cloud Email Specialist Salesforce Marketing Cloud Administrator Salesforce Business Analyst Certification Agile/Scrum Certification (preferred) The base compensation range for this role in the posted location is 86129 - 127189 Capgemini provides compensation range information in accordance with applicable national, state, provincial, and local pay transparency laws. The base compensation range listed for this position reflects the minimum and maximum target compensation Capgemini, in good faith, believes it may pay for the role at the time of this posting. This range may be subject to change as permitted by law. The actual compensation offered to any candidate may fall outside of the posted range and will be determined based on multiple factors legally permitted in the applicable jurisdiction. These may include, but are not limited to: Geographic location, Education and qualifications, Certifications and licenses, Relevant experience and skills, Seniority and performance, Market and business consideration, Internal pay equity. It is not typical for candidates to be hired at or near the top of the posted compensation range. In addition to base salary, this role may be eligible for additional compensation such as variable incentives, bonuses, or commissions, depending on the position and applicable laws. Capgemini offers a comprehensive, non-negotiable benefits package to all regular, full-time employees. In the U.S. and Canada, available benefits are determined by local policy and eligibility and may include: • Paid time off based on employee grade (A-F), defined by policy: Vacation: 12-25 days, depending on grade, Company paid holidays, Personal Days, Sick Leave • Medical, dental, and vision coverage (or provincial healthcare coordination in Canada) • Retirement savings plans (e.g., 401(k) in the U.S., RRSP in Canada) • Life and disability insurance • Employee assistance programs • Other benefits as provided by local policy and eligibility Important Notice: Compensation (including bonuses, commissions, or other forms of incentive pay) is not considered earned, vested, or payable until it becomes due under the terms of applicable plans or agreements and is subject to Capgemini’s discretion, consistent with applicable laws. The Company reserves the right to amend or withdraw compensation programs at any time, within the limits of applicable legislation. Disclaimers Capgemini is an Equal Opportunity Employer encouraging inclusion in the workplace. Capgemini also participates in the Partnership Accreditation in Indigenous Relations (PAIR) program which supports meaningful engagement with Indigenous communities across Canada by promoting fairness, accessibility, inclusion and respect. We value the rich cultural heritage and contributions of Indigenous Peoples and actively work to create a welcoming and respectful environment. All qualified applicants will receive consideration for employment without regard to race, national origin, gender identity/expression, age, religion, disability, sexual orientation, genetics, veteran status, marital status or any other characteristic protected by law. This is a general description of the Duties, Responsibilities and Qualifications required for this position. Physical, mental, sensory or environmental demands may be referenced in an attempt to communicate the manner in which this position traditionally is performed. Whenever necessary to provide individuals with disabilities an equal employment opportunity, Capgemini will consider reasonable accommodations that might involve varying job requirements and/or changing the way this job is performed, provided that such accommodation does not pose an undue hardship. Capgemini is committed to providing reasonable accommodation during our recruitment process. If you need assistance or accommodation, please reach out to your recruiting contact. Please be aware that Capgemini may capture your image (video or screenshot) during the interview process and that image may be used for verification, including during the hiring and onboarding process. Click the following link for more information on your rights as an Applicant in the United States. http://www.capgemini.com/resources/equal-employment-opportunity-is-the-law Capgemini is a global business and technology transformation partner, helping organizations to accelerate their dual transition to a digital and sustainable world, while creating tangible impact for enterprises and society. It is a responsible and diverse group of 340,000 team members in more than 50 countries. With its strong over 55-year heritage, Capgemini is trusted by its clients to unlock the value of technology to address the entire breadth of their business needs. It delivers end-to-end services and solutions leveraging strengths from strategy and design to engineering, all fueled by its market leading capabilities in AI, generative AI, cloud and data, combined with its deep industry expertise and partner ecosystem.