Marketing & GTM Data Analyst

What the role needs

• At Deepgram, we expect an AI-first mindset—AI use and comfort aren’t optional, they’re core to how we operate, innovate, and measure performance.
• Own Marketing and GTM KPI definitions, calculation logic, and the weekly report leadership reads, with a clear narrative on what changed and why.
• Measure marketing campaigns and SDR/AE sales plays from first touch through closed-won, using pre/post and cohort analysis to say what to scale, fix, or stop.
• Create reusable campaign and sales play reporting templates with consistent definitions, time windows, and attribution rules, structured so AI agents can generate first drafts.
• Own Dreamdata and evolve our attribution practices (multi-touch, sourcing rules, SDR credit, partner attribution), reconcile them with Salesforce and HubSpot, and turn attribution into budget recommendations.
• Evaluate and improve MQL, PQL, and account intent scoring models, with automated monitoring of precision, coverage, and conversion lift by score.
• Define and report partner and business development performance, including partner-sourced and influenced pipeline, co-marketing results, and performance by tier.
• Define GTM source-of-truth datasets with Data Engineering and Decision Intelligence, write the semantic context AI analytics agents rely on, and drive data quality fixes upstream.
• Turns vague or complex requests ("did re:Invent work?", "why is pipeline soft?") into clear, answerable questions before touching data, and pushes back constructively when the question is wrong.
• Understands the B2B funnel (MQL, SAL, SQL, Closed Won) and how marketing, product-led, partner, SDR, and AE motions interact, and explains why the numbers look the way they do.
• Writes strong SQL directly in a warehouse and across Salesforce objects (Leads, Contacts, Campaigns, Campaign Members, Opportunities, custom objects).
• Reconciles messy data across systems, holds a high bar for what counts as right, and fixes problems at the source rather than patching downstream.

From the employer

COMPANY OVERVIEW Deepgram is the leading platform underpinning the emerging trillion-dollar Voice AI economy, providing real-time APIs for speech-to-text (STT), text-to-speech (TTS), and building production-grade voice agents at scale. More than 200,000 developers and 1,300+ organizations build voice offerings that are ‘Powered by Deepgram’, including Twilio, Cloudflare, Sierra, Decagon, Vapi, Daily, Cresta, Granola, and Jack in the Box. Deepgram’s voice-native foundation models are accessed through cloud APIs or as self-hosted and on-premises software, with unmatched accuracy, low latency, and cost efficiency. Backed by a recent Series C led by leading global investors and strategic partners, Deepgram has processed over 50,000 years of audio and transcribed more than 1 trillion words. There is no organization in the world that understands voice better than Deepgram. COMPANY OPERATING RHYTHM At Deepgram, we expect an AI-first mindset—AI use and comfort aren’t optional, they’re core to how we operate, innovate, and measure performance. Every team member who works at Deepgram is expected to actively use and experiment with advanced AI tools, and even build your own into your everyday work. We measure how effectively AI is applied to deliver results, and consistent, creative use of the latest AI capabilities is key to success here. Candidates should be comfortable adopting new models and modes quickly, integrating AI into their workflows, and continuously pushing the boundaries of what these technologies can do. Additionally, we move at the pace of AI. Change is rapid, and you can expect your day-to-day work to evolve just as quickly. This may not be the right role if you’re not excited to experiment, adapt, think on your feet, and learn constantly, or if you’re seeking something highly prescriptive with a traditional 9-to-5. TEAM OVERVIEW Marketing Operations keeps Deepgram's go-to-market engine measurable. As our first Marketing & GTM Data Analyst, you'll build the reporting and analytics function rather than inherit a finished one, and own the answer to what's working and where to invest next. You'll partner with the Director of Marketing Operations on the weekly GTM report leadership reads, and with our Decision Intelligence and Data Engineering teams on AI analytics agents and the GTM data foundation. Your work will power Marketing, Product, SDR, AE, Partnerships, and RevOps. KEY GOALS - Automate recurring GTM analytics with Decision Intelligence, designing and improving AI agents for weekly reporting, campaign and sales play readouts, scoring-model checks, and anomaly alerts, as the GTM expert who writes evaluation cases and QAs their output. - Own Marketing and GTM KPI definitions, calculation logic, and the weekly report leadership reads, with a clear narrative on what changed and why. - Measure marketing campaigns and SDR/AE sales plays from first touch through closed-won, using pre/post and cohort analysis to say what to scale, fix, or stop. - Create reusable campaign and sales play reporting templates with consistent definitions, time windows, and attribution rules, structured so AI agents can generate first drafts. - Own Dreamdata and evolve our attribution practices (multi-touch, sourcing rules, SDR credit, partner attribution), reconcile them with Salesforce and HubSpot, and turn attribution into budget recommendations. - Evaluate and improve MQL, PQL, and account intent scoring models, with automated monitoring of precision, coverage, and conversion lift by score. - Define and report partner and business development performance, including partner-sourced and influenced pipeline, co-marketing results, and performance by tier. - Define GTM source-of-truth datasets with Data Engineering and Decision Intelligence, write the semantic context AI analytics agents rely on, and drive data quality fixes upstream. MINIMUM SKILLS, KNOWLEDGE & CAPABILITIES - Turns vague or complex requests ("did re:Invent work?", "why is pipeline soft?") into clear, answerable questions before touching data, and pushes back constructively when the question is wrong. - Understands the B2B funnel (MQL, SAL, SQL, Closed Won) and how marketing, product-led, partner, SDR, and AE motions interact, and explains why the numbers look the way they do. - Writes strong SQL directly in a warehouse and across Salesforce objects (Leads, Contacts, Campaigns, Campaign Members, Opportunities, custom objects). - Reconciles messy data across systems, holds a high bar for what counts as right, and fixes problems at the source rather than patching downstream. - Has owned or improved a multi-touch attribution setup and reconciled it with CRM data. - Evaluates or tunes lead, PQL, or account scoring models and measures whether they improve conversion. - Operates AI-native: builds AI agents or agentic workflows for analytics (e.g., Claude Code, MCP servers, n8n), automates recurring analysis, and writes the evaluation cases and context agents need to be accurate. - Builds dashboards and recurring reports in a BI tool that people rely on and act on, with a narrative sized for leadership. - Owns KPI definitions so the same number means the same thing everywhere. PREFERRED QUALIFICATIONS (NICE-TO-HAVE, NOT REQUIRED) - Typically ~3–5 years in marketing analytics, GTM or revenue analytics, or a similar analytical role at a B2B SaaS company, or equivalent demonstrated experience. - Hands-on with Dreamdata, HockeyStack, Bizible, or a similar attribution tool, plus HubSpot and Salesforce reporting. - Python, and experience with dbt, semantic layers, or metric stores. - Worked with intent data or partner attribution. - Experience at a usage-based, developer-focused, or product-led business. OUR VALUES - Be You — bring your whole self and a different perspective; diverse viewpoints make our products better. - Be Curious — challenge the status quo, keep learning, and ask 'how might we?' instead of accepting limits. - Grow Together — push each other to do great work, treat feedback as a gift, and leave the drama out. - Do the Right Thing — act with integrity and candor, assume best intent, choose ethics over expediency. - Think Smart. Act Fast. — weigh the high-leverage options, decide, and move; no analysis paralysis. - Put the Customer First — listen with empathy, understand their goals, and let their success drive ours. We know the confidence gap and imposter syndrome can get in the way of meeting great candidates — so please don't hesitate to apply. We'd love to hear from you. Notice: We're aware of individuals impersonating Deepgram recruiters. All legitimate Deepgram recruiting communication comes from an @deepgram.com http://deepgram.com email address. If you've received a message claiming to be Deepgram, please forward it to careers@deepgram.com.