Senior Manager Loyalty Promotions Marketing

What the role needs

• Education and Experience
• Bachelor’s degree from an accredited college or university in Business Administration, Marketing, Hospitality Management, or related major.
• Five or more years of relevant professional experience in marketing or a related function, demonstrating progressive career growth and a pattern of strong performance.
• Experience developing and managing end-to-end marketing campaign strategies across digital, email, owned channels and other relevant customer touchpoints.
• Experience in loyalty marketing, lifecycle marketing, promotions & offer strategy
• Develops and executes the strategy, design and marketing of broad and targeted promotions spanning customer journey stages, member tiers and lifecycle segments.
• Contributes to cohesive lifecycle and promotional strategies that support member growth, incremental revenue, engagement, customer lifetime value and sustained pointable activity.
• Develops go-to-market strategies and channel plans for launch, sustainment and optimization of promotions, promotional experiences and new loyalty capabilities.
• Collaborates closely with cross-functional stakeholders to ensure integrated strategies, clear requirements and consistent marketing execution across global activations.
• Leads promotional ecosystem planning across broad, targeted and behavior-changing offers, balancing member experience, audience overlap, channel capacity, regional needs and enterprise priorities.
• Applies knowledge of industry trends, emerging technologies and martech capabilities to increase speed to market, optimize campaign timing and improve member experience
• Oversees external agency relationships, including creative and consulting partners, from briefing and project planning through creative development, execution and optimization.

From the employer

JOB SUMMARY Marriott International is the world’s largest hotel company, with more brands, more hotels and more opportunities for associates to grow and succeed. Be where you can do your best work, begin your purpose, belong to an amazing globalteam, and become the best version of you. Marriott Bonvoy is the loyalty program of Marriott International and represents the largest hospitality loyalty program in the world. The program aspires to enrich members’ lives through the power of travel, through an unparalleled portfolio of hotels across the world, inspiring member experiences, and member benefits. The Senior Manager, Loyalty Promotions Marketing is responsible for developing and executing promotional marketing strategies that drive acquisition, onboarding, engagement, retention, reactivation, and long-term loyalty across the customer lifecycle. This role requires a strong understanding of member behaviors and needs at every stage of the journey to deliver compelling promotional experiences, relevant communications, and scalable global marketing programs that maximize customer lifetime value and support key enterprise initiatives. This role will bring dedicated promotional expertise into the broader lifecycle marketing organization. The Senior Manager will lead end-to-end go-to-market readiness, promotional economics, audience and offer strategy, measurement planning and operational performance, while representing Marketing in loyalty technology and transformation initiatives. Working across Analytics, Data Science, Technology, Digital, Operations, Legal, regional teams and agency partners, the Senior Manager ensures promotional programs are customer-first, commercially impactful, globally scalable and operationally sustainable. The ideal candidate is an experienced marketer with a creative, analytical and customer-first mindset; demonstrated experience in loyalty, promotions and lifecycle marketing; strong cross-functional collaboration skills; impactful executive storytelling and decision-framing skills; a detailed eye for operational excellence, and a passion for innovation and emerging technology. This role demands excellent communication, project management and agency-management capabilities, with the ability to build alignment across functions and regions within a complex global organization. CANDIDATE PROFILE Education and Experience Required • Bachelor’s degree from an accredited college or university in Business Administration, Marketing, Hospitality Management, or related major. • Five or more years of relevant professional experience in marketing or a related function, demonstrating progressive career growth and a pattern of strong performance. • Experience developing and managing end-to-end marketing campaign strategies across digital, email, owned channels and other relevant customer touchpoints. • Experience in loyalty marketing, lifecycle marketing, promotions & offer strategy Preferred • Prior experience developing broad and targeted promotions, member-exclusive offers, lifecycle journeys, enrollment / acquisition strategies and engagement or reactivation campaigns. • Understanding of promotional economics, campaign measurement, audience segmentation, offer design, performance optimization and budget forecasting. • Experience translating member insights, analytics and business objectives into clear marketing strategies, experience requirements and go-to-market plans. • Experience partnering with creative agencies, marketing consulting firms, analytics teams, technology teams, operations partners and regional / continent stakeholders. • Experience establishing governance, operating models and repeatable processes. • Interest in emerging technology, martech capabilities, personalization and digital customer experience innovation. CORE WORK ACTIVITIES • Develops and executes the strategy, design and marketing of broad and targeted promotions spanning customer journey stages, member tiers and lifecycle segments. • Contributes to cohesive lifecycle and promotional strategies that support member growth, incremental revenue, engagement, customer lifetime value and sustained pointable activity. • Develops go-to-market strategies and channel plans for launch, sustainment and optimization of promotions, promotional experiences and new loyalty capabilities. • Collaborates closely with cross-functional stakeholders to ensure integrated strategies, clear requirements and consistent marketing execution across global activations. • Drives end-to-end promotional readiness, including business requirements, campaign workflows, audience validation, creative development, operational reviews, localization, testing, production deployment, monitoring and post-launch issue resolution. • Leads promotional ecosystem planning across broad, targeted and behavior-changing offers, balancing member experience, audience overlap, channel capacity, regional needs and enterprise priorities. • Applies knowledge of industry trends, emerging technologies and martech capabilities to increase speed to market, optimize campaign timing and improve member experience • Oversees external agency relationships, including creative and consulting partners, from briefing and project planning through creative development, execution and optimization. • Manages promotional working and incentive-liability budgets, including annual planning, deployment forecasting, monthly pacing, scenario investment recommendations based on incremental revenue, ROI, member impact and operational capacity. • Manages key workstreams within the Loyalty Business Transformation and other special projects in partnership with the Director, representing the marketing point of view throughout planning, development, launch and sustainment. • Partners with Product, Technology, Digital and MarTech teams to prioritize capabilities, resolve delivery dependencies and ensure new promotional solutions are scalable, supportable and operationally sustainable. • Leads cross-functional resolution of promotional issues and member escalations, coordinating Marketing, Technology, Operations, Analytics, agencies and servicing teams to identify root causes, mitigate member impact and communicate clear resolutions. • Identifies new promotional opportunities and experience enhancements that support member acquisition, activation, engagement, retention and reactivation. • Identifies and advances digitally enabled promotional experiences, including gamification, personalization and emerging offer mechanics, that increase enrollment, engagement, direct booking and pointable activity. • Partners with technology, analytics, creative, operations and regional teams to ensure new capabilities are scalable, measurable and aligned with loyalty and business priorities. Performance & Results • Leverages data and analytics to evaluate campaign effectiveness, promotion performance, audience performance and member behavior. • Defines campaign measurement and learning agendas in partnership with Analytics, Data Science and agency teams, including test design, audience and offer performance, incrementality, ROI, communication effectiveness and optimization recommendations. • Draws insights from campaign and promotion results and translates them into actionable strategies, recommendations and next steps. • Uses performance data to evaluate opportunities, assess cost and profitability, and build informed budget forecasts. Delivering on Stakeholder Needs • Builds a strong understanding of stakeholder priorities and delivers marketing solutions that meet business and initiative objectives. • Manages project timelines, resources and deliverables to ensure on-time execution across complex, cross-functional initiatives. • Fosters collaboration with internal teams and external partners to advance business strategies and improve marketing outcomes. • Develops executive-ready recommendations, presentations and updates that translate complex promotional, financial, analytical and technical considerations into clear decisions and actions. • Demonstrates a consistent understanding of broader business goals and aligns lifecycle and promotional marketing initiatives accordingly. At Marriott International, we are dedicated to being an equal opportunity employer, welcoming all and providing access to opportunity. We actively foster an environment where the unique backgrounds of our associates are valued and celebrated. Our greatest strength lies in the rich blend of culture, talent, and experiences of our associates. We are committed to non-discrimination on any protected basis, including disability, veteran status, or other basis protected by applicable law.