Manager, Social Media Strategy & Content

What the role needs

• Position Location: We re all about flexibility! This will be a hybrid role based out of our seaport location in Boston, MA with Mondays and Fridays remote.
• A Day in the Life...
• Define Ocean Spray s Social Vision
• Develop and own a forward-looking social media vision and content strategy that reflects Ocean Spray s brand ambition, creative direction, and business goals.
• Establish a clear point of view on the role social should play across brand building, culture, community, commerce, and consumer engagement.
• Move the organization from reactive social execution toward a proactive, strategically-led content ecosystem.
• Identify emerging opportunities, platforms, and consumer behaviors that will shape the future of the brand s social presence.
• Lead Organic Social Content Strategy
• Develop distinct content frameworks, editorial approaches, and creative systems that deliver consistent, compelling brand storytelling across channels.
• Introduce new content formats, narrative structures, creator models, and production approaches that evolve beyond historical playbooks while maintaining strong performance.
• Ensure content reflects Ocean Spray s creative standards and brand voice while remaining relevant to social audiences.
• Balance participation in culture and trends with a disciplined focus on long-term brand equity and distinctiveness.

From the employer

Ocean Spray is hiring for a(n) Manager, Social Media Strategy & Content! We’re a team of farmers, thinkers, creators, and doers. Whatever your title, whatever your role — it always comes back to this: we’re a farmer-owned co-op where everyone rolls up their sleeves to get the job done. Three maverick farmers started it all — and we’ve been making our own way ever since. Position Location: We re all about flexibility! This will be a hybrid role based out of our seaport location in Boston, MA with Mondays and Fridays remote. Ocean Spray is seeking a visionary Manager, Social Media Strategy & Content to lead the evolution of our organic social ecosystem. Reporting to the Senior Manager, Brand & Creative Strategy, this role will define and execute a modern social vision that elevates our brand, drives cultural relevance, and establishes social as a critical component of the consumer experience. The ideal candidate combines strategic leadership with hands-on content expertise, bringing experience in brand storytelling, audience engagement, creator partnerships, and social-first content development while helping build and scale a best-in-class social function. A Day in the Life... Key Responsibilities Define Ocean Spray s Social Vision Develop and own a forward-looking social media vision and content strategy that reflects Ocean Spray s brand ambition, creative direction, and business goals. Establish a clear point of view on the role social should play across brand building, culture, community, commerce, and consumer engagement. Move the organization from reactive social execution toward a proactive, strategically-led content ecosystem. Identify emerging opportunities, platforms, and consumer behaviors that will shape the future of the brand s social presence. Lead Organic Social Content Strategy Develop distinct content frameworks, editorial approaches, and creative systems that deliver consistent, compelling brand storytelling across channels. Introduce new content formats, narrative structures, creator models, and production approaches that evolve beyond historical playbooks while maintaining strong performance. Ensure content reflects Ocean Spray s creative standards and brand voice while remaining relevant to social audiences. Balance participation in culture and trends with a disciplined focus on long-term brand equity and distinctiveness. Provide creative direction and guidance on content concepts, campaigns, creator collaborations, and real-time opportunities. Build and Scale Social Capabilities Help design the future-state social operating model, including team structure, workflows, governance, and capabilities. Lead, mentor, and inspire a growing team of social strategists, content creators, and community managers as the function expands. Build strong partnerships across Brand, Creative, Communications, Consumer Insights, and Marketing teams. Foster a culture of experimentation, learning, and creative excellence. Manage Social Agency, Creators and Technology Partnership Oversee agency relationships, creators and external partners, ensuring strategic alignment, creative quality, and operational efficiency. Evaluate, onboard, and integrate new social platforms, content tools, AI-enabled solutions, and emerging technologies. Build a cohesive ecosystem of partners that strengthens Ocean Spray s social capabilities and impact. Establish clear processes, expectations, and measurement frameworks Drive Performance & Continuous Improvement Define KPIs and success metrics that balance engagement, brand health, audience growth, and business impact. Translate social insights and performance data into actionable recommendations and strategic decision-making. Champion a test-and-learn mindset to continually improve content effectiveness and operational efficiency. Communicate social performance, opportunities, and strategic recommendations to senior leadership. What We Are Looking For: Qualifications Required Experience 5 years of experience in social media strategy, content strategy, digital marketing, or integrated brand communications. Proven experience developing and leading social strategies for major consumer brands, agencies, or media organizations. Demonstrated ability to build content ecosystems that drive both brand growth and audience engagement. Experience managing agencies, creators, production partners, and cross-functional stakeholders. Strong understanding of the social media landscape, platform evolution, creator economy, and content trends. Preferred Experience Experience building, leading, or optimizing social media team structures Experience developing content strategies across organic social, influencer, community management, and social-first creative. CPG, food and beverage, lifestyle, or consumer brand experience preferred. Education: Bachelor's or University Degree (Required) Work Experience: At least 5 Years of Experience Annual Salary: $105,800 - $132,200 The base salary range information above serves as a guideline of the position’s typical hiring range. We value and appreciate what makes you unique and will consider a variety of factors when determining an offer. These factors include, but are not limited to, your skills and experience, external and internal benchmarks, as well as overall company considerations. Certain positions may be eligible for short-term and long-term incentive rewards. We also offer a competitive and comprehensive benefits program that supports all aspects of your health and well-being. Benefits: Complete insurance package on Day-1 that includes a plethora of health and wellness programs Health, Dental and Vision insurance Health savings account Flexible spending account Life and accident insurance Employee assistance program Telehealth services 1:1 health coaching Supportive benefits for all the stages of your life 401(k) with up to 6% Company matching; additional potential discretionary match at year-end Short-Term Incentive/Performance bonuses Flexible scheduling options Vacation pay, up to three weeks of time (pro-rated for your first year of employment) Holiday pay for 12 holidays Career development and growth opportunities Tuition/Education assistance programs Access to LinkedIn Learning Scholarship programs for children of employees Parental leave Bright Horizons Family Solutions – Back-up care, tutoring, etc. Adoption assistance Bereavement leave Up to $300 fitness reimbursement Up to $300 massage reimbursement Employee appreciation events Employee discounts Charitable giving Who We Are: You might have our iconic cranberry juice in your fridge or have gotten into heated holiday debate about what’s better - canned or fresh cranberry sauce. But did you know that the hardworking people growing the superfruit in our products are 700 family farmers that own our cooperative? They entrust us with what is most precious to them to create new and innovative products that will delight consumers and grow this beloved brand today and into the future. Team members, farmers, consumers and communities alike--we value what makes us unique and strive to connect our farms to families for a better life by living our values: G rower Mindset – We embrace our grower-owners innovative spirit and heritage through confidence, learning and focus on the future. Sustainable R esults – Guided by purpose, we are focused on delivering results for our grower-owners. I ntegrity Above All – We are ethical, doing the right thing for our grower-owners, customers, consumers and each other Inclusive T eamwork – We build diverse and inclusive teams that strengthen our cooperative. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status. For MA Applicants – It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. Any employer who violates this law shall be subject to criminal penalties and civil liability.