Early Month on Book Client Experience & Strategy Lead - Senior Product Manager

What the role needs

• At Bank of America, you can build a successful career with opportunities to learn, grow, and make an impact. Join us!
• Internal employees who are currently working from home are still eligible to apply. However, if selected for the role, you may be required to work onsite in accordance with the workplace excellence policy
• Oversees a set of products and maintains financials, including managing the investment profile and profit and loss (P&L) activities, such as revenue and profit margins
• Provides information on product trends to sales and marketing teams leveraging knowledge of product functionality, marketplace trends, and the competitive landscape
• Identifies opportunities to streamline or enhance product offerings to fit client's existing and future needs and support continued growth and operational excellence
• Manages risk through implementing and monitoring effective controls in partnership with key support partners
• Partners with internal stakeholders to obtain meaningful insights about markets, clients, and competitors in order to develop products that solve client needs and ensure high adoption rates
• Develops and influences product strategy, driving products to provide comprehensive solutions across the bank
• Owns EMOB performance across Consumer Credit Card portfolios
• Develops strategies that drive activation, digital engagement, digital wallet adoption, rewards engagement, recurring spend, and primary card positioning
• Translates performance trends into actionable strategic recommendations
• Partners with product, rewards, marketing, digital, analytics, and risk teams to prioritize growth opportunities

From the employer

Job Description: At Bank of America, we are guided by a common purpose to help make financial lives better through the power of every connection. We do this by driving Responsible Growth and delivering for our clients, teammates, communities and shareholders every day. Being a Great Place to Work and providing a culture of caring is core to how we drive Responsible Growth. We are intentional about fostering an inclusive workplace where every teammate has the opportunity to succeed, build a career and contribute to our shared success. This includes attracting and developing exceptional talent, recognizing and rewarding performance, and supporting our teammates’ physical, emotional, and financial wellness through affordable, competitive and flexible benefits. We value the unique perspectives individuals bring from all backgrounds and career paths - whether shaped by military service, community college education, or a wide range of work and life experiences. These journeys foster resilience, leadership and innovation, strengthening our workforce and positively impact the communities we serve. Bank of America is committed to an in-office culture that supports collaboration, engagement, and career development. Our approach includes clear in-office expectations, while providing an appropriate level of flexibility based on role-specific responsibilities and business needs. At Bank of America, you can build a successful career with opportunities to learn, grow, and make an impact. Join us! Job Description: This job is responsible for developing and managing the end-to-end product life cycle for highly complex products. Key responsibilities include conducting market research and competitor analyses, determining product pricing, developing short and long-term strategies, and identifying innovative opportunities to modernize product offerings and deliver a more unified customer experience. Job expectations include ensuring that product management efforts are integrated with sales, marketing, operations, implementation, and customer service strategies. The associate joining us in this role will lead the Consumer Credit Card early month on book (EMOB) strategy, driving customer activation, spend, feature adoption and relationship deepening during the first year following account opening. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability. Internal employees who are currently working from home are still eligible to apply. However, if selected for the role, you may be required to work onsite in accordance with the workplace excellence policy Responsibilities: • Identifies and creates comprehensive plans for product development and deployment, including supporting the creation of sales training programs and marketing materials to educate clients and internal teams on product capabilities • Oversees a set of products and maintains financials, including managing the investment profile and profit and loss (P&L) activities, such as revenue and profit margins • Provides information on product trends to sales and marketing teams leveraging knowledge of product functionality, marketplace trends, and the competitive landscape • Identifies opportunities to streamline or enhance product offerings to fit client's existing and future needs and support continued growth and operational excellence • Manages risk through implementing and monitoring effective controls in partnership with key support partners • Partners with internal stakeholders to obtain meaningful insights about markets, clients, and competitors in order to develop products that solve client needs and ensure high adoption rates • Develops and influences product strategy, driving products to provide comprehensive solutions across the bank • Owns EMOB performance across Consumer Credit Card portfolios • Develops strategies that drive activation, digital engagement, digital wallet adoption, rewards engagement, recurring spend, and primary card positioning • Translates performance trends into actionable strategic recommendations • Partners with product, rewards, marketing, digital, analytics, and risk teams to prioritize growth opportunities • Develops business cases and monitors initiative outcomes • Establishes a KPI framework and executive reporting for EMOB • Drives roadmap development for onboarding experiences • Influences enterprise initiatives impacting onboarding, communication orchestration, and client journeys Required Qualifications: • Demonstrated strategic planning/product management skills • Strong analytical skills with breadth of view • Negotiation skills • 7+ years of relevant experience • 5+ years of strategy development or product management experience • Outstanding communication and presentation skills (verbal and written). Must be able to concisely summarize key observations, clearly articulate considerations, propose solutions • Self-starter, curious and eager to move the business forward whether the work is "yours" or not • Ability to think both strategically and tactically and implement when needed • Ability to engage across business lines and develop strong working relationships with business partners and all levels of management • Demonstrated out-of-box thinker. Strives to bring new thoughts and ideas to drive innovation and unique solutions • Exhibit a strong drive for results and success; convey a sense of urgency to achieve outcomes and exceed expectations; persists despite obstacles, setbacks and competing influence • Understand product performance metrics, revenue and expense opportunities, and business case analysis Desired Experience: • Credit card product management • Customer lifecycle management • Acquisition and onboarding strategy • Payments or digital wallet ecosystems • Analytics and business case development • Executive communication and stakeholder management Skills: • Collaboration • Executive Presence • Oral Communications • Presentation Skills • Problem Solving • Attention to Detail • Continuous Improvement • Influence • Product Management • Strategic Thinking • Business Analytics • Innovative Thinking • Market Analysis • Process Management • Reporting Shift: 1st shift (United States of America) Hours Per Week: 40 Pay Transparency details US - MA - Boston - 175 Federal St - FEDERAL STREET BC (MA5102), US - NY - New York - 1114 Avenue Of The Americas - Grace (NY1544) Pay and benefits information Pay range $116,600.00 - $174,300.00 annualized salary, offers to be determined based on experience, education and skill set. Discretionary incentive eligible This role is eligible to participate in the annual discretionary plan. Employees are eligible for an annual discretionary award based on their overall individual performance results and behaviors, the performance and contributions of their line of business and/or group; and the overall success of the Company. Benefits This role is currently benefits eligible. We provide industry-leading benefits, access to paid time off, resources and support to our employees so they can make a genuine impact and contribute to the sustainable growth of our business and the communities we serve.