Senior Product Marketing Manager, Platform

What the role needs

• What You Will Be Responsible For
• Develop and maintain the positioning and messaging framework for DTN s shared data platform, AI capabilities, and integrations, ensuring consistency across product lines, campaigns, and customer-facing teams.
• Create compelling cross-product and bundled solution messaging that communicates the value of DTN s integrated platform and supports cross-sell and expansion opportunities.
• Translate technical capabilities, including embedded AI/ML, data assets, APIs, and integrations, into clear customer benefits and credible, differentiated business outcomes.
• Lead go-to-market strategy and execution for platform-level launches, including new data assets, APIs, integrations, and AI features, from positioning and launch planning through enablement and post-launch measurement.
• Develop and maintain buyer personas and use cases for business buyers and technical evaluators, incorporating customer interviews, win/loss analysis, and competitive intelligence.
• Partner with Sales to develop platform-focused enablement materials, including demo narratives, one-pagers, competitive battlecards, objection handling, ROI messaging, and sales talk tracks.
• Measure the adoption and effectiveness of sales enablement materials and refine messaging based on field feedback and commercial results.
• Collaborate with Customer Success and Content teams to develop case studies, reference architectures, and customer proof points that demonstrate platform value.
• Provide market and customer insights to inform product strategy, competitive positioning, and go-to-market priorities.
• Track the effectiveness of platform marketing initiatives through adoption, pipeline contribution, multi-product attach rates, and competitive win rates.
• What You Will Bring to the Position

From the employer

For decades, DTN has been the silent force behind some of the world’s most critical industries—helping businesses navigate complexity, uncertainty, and risk with smarter, faster decisions. From agriculture to energy to weather intelligence, our proprietary Operational Decisioning Platform transforms raw data into decision-grade insights—enabling companies to optimize supply chains, ensure market stability, and safeguard infrastructure against disruption. We don’t follow trends—we set the standard for precision, trust, and operational impact. DTN is at an exciting inflection point. Building off a foundation of financial strength, profitability, and industry trust, we’re accelerating growth and expanding our global footprint. Our purpose-built solutions—powered by AI and honed by decades of vertical expertise—are helping some of the world’s most significant enterprises thrive amid operational constraints and uncover new opportunities in a fast-changing world. J ob Description: DTN is seeking a strategic, results-driven Senior Product Marketing Manager, Platform to own the positioning, messaging, and go-to-market strategy for our shared data and intelligence platform, with a focus on the Refined Fuels and Energy business. As a private equity-backed B2B SaaS company, DTN delivers a portfolio of products supported by a common data foundation, integrations, APIs, and AI-powered capabilities. In this role, you will translate those technical capabilities into compelling value propositions that help customers understand the benefits of our integrated solutions and enable Sales to drive new business, cross-sell, and expansion opportunities. This is a hands-on individual contributor role with broad organizational visibility. You will collaborate closely with Product Management, Sales, Demand Generation, and Customer Success to develop consistent platform messaging, execute successful product launches, and strengthen DTN s competitive positioning. What You Will Be Responsible For Develop and maintain the positioning and messaging framework for DTN s shared data platform, AI capabilities, and integrations, ensuring consistency across product lines, campaigns, and customer-facing teams. Create compelling cross-product and bundled solution messaging that communicates the value of DTN s integrated platform and supports cross-sell and expansion opportunities. Translate technical capabilities, including embedded AI/ML, data assets, APIs, and integrations, into clear customer benefits and credible, differentiated business outcomes. Lead go-to-market strategy and execution for platform-level launches, including new data assets, APIs, integrations, and AI features, from positioning and launch planning through enablement and post-launch measurement. Develop and maintain buyer personas and use cases for business buyers and technical evaluators, incorporating customer interviews, win/loss analysis, and competitive intelligence. Partner with Sales to develop platform-focused enablement materials, including demo narratives, one-pagers, competitive battlecards, objection handling, ROI messaging, and sales talk tracks. Measure the adoption and effectiveness of sales enablement materials and refine messaging based on field feedback and commercial results. Collaborate with Customer Success and Content teams to develop case studies, reference architectures, and customer proof points that demonstrate platform value. Provide market and customer insights to inform product strategy, competitive positioning, and go-to-market priorities. Track the effectiveness of platform marketing initiatives through adoption, pipeline contribution, multi-product attach rates, and competitive win rates. What You Will Bring to the Position 3–5 years of product marketing experience, ideally within a B2B SaaS organization offering multiple products or a significant platform component. Proven ability to translate complex technical capabilities into clear, differentiated, customer-facing messaging, supported by relevant writing samples. Experience leading cross-functional product launches, delivering on schedule, and measuring post-launch performance. Strong analytical skills, including the ability to interpret product usage reports, pipeline dashboards, and other business data to develop actionable recommendations. Working knowledge of modern data and AI concepts, with the ability to collaborate credibly with Product and Engineering and validate technical marketing claims. Excellent written and verbal communication skills, with the ability to develop compelling narratives for both business and technical audiences. Strong collaboration and influencing skills, with demonstrated success driving initiatives across teams without direct reporting authority. What Will Make You Stand Out Experience marketing APIs, developer platforms, data products, or technically complex SaaS solutions. Background in the Refined Fuels, Energy, or related industries. Experience working in an established or startup SaaS organization. Experience experimenting with AI-enabled marketing tools such as Jasper, Claude Co-Work, and Perplexity. Exposure to analyst relations, pricing and packaging, or partner/ISV marketing. What You Can Expect from DTN Competitive Salary Unlimited PTO Flexible working hours Remote work model (position dependent) Competitive Medical, Dental and Vision Insurance Plans 6% 401K matching Unlimited access to 13k courses via learning platform to support employee career advancement Employee Assistance Program (EAP) Compensation The targeted hiring base pay range for this position is between $116,000 and $154,000 . DTN is a pay for performance organization, which means there is the opportunity to advance your compensation with performance over time. The actual base pay offered for this position will be dependent upon many factors, including but not limited to: prior work experience, training/education, transferable skills, business needs, internal equity and applicable laws. The targeted hiring base pay range is subject to change and may be modified in the future. This role may also be eligible for market competitive variable pay and benefits. #LI-HYBRID #LI-TH1 About DTN: DTN is a global data and technology company helping operational leaders in energy, agriculture, and weather-driven industries make faster, smarter decisions. Our Operational Decisioning Platform turns complex data into decision-grade insights—empowering customers to expand their margins, accelerate growth, and outpace risk. With more than 1,200 employees globally, DTN serves the companies that feed, fuel, and protect the world. At DTN, we value clarity, trust , and action . We’re a team of problem-solvers, outcome-drivers, and industry nerds who believe that precision matters – and that mission is at the core of what we do. Trust Built: We earn it. We keep it. We protect it. Our neutrality, precision, and integrity are non-negotiable. Confidence-Driven: We help customers move with clarity and conviction. We bring the data and operational knowledge leaders need to act. Built for Industry: We speak operations because we come from operations. Our expertise is forged in fuel terminals, fields, flight paths, and forecasts. Future-Forward: We see what’s coming- and we’re ready. We help customers lead through change with smarter decisioning. Recruitment Fraud Notice: DTN is aware of incidents where external parties have impersonated our organization, issuing fraudulent communications and/or job offers. Please be advised that all legitimate communication from DTN will come from an official dtn.com email address. Any offers are extended directly by our Talent Acquisition team following a formal interview process. If you receive a suspicious message or offer claiming to be from DTN, please do not engage. Contact our Talent Acquisition team at Careers dtn.com to verify the legitimacy of any communication. Report any fraudulent messaging as phishing or spam. DTN is an Equal Opportunity Employer. We welcome and encourage applicants of all backgrounds, including minorities, women, veterans, and individuals with disabilities.