Job description

Position Summary The SEM Manager will own Paid Search performance and growth by developing and executing scalable acquisition strategies across search platforms. This role is responsible for driving efficient customer acquisition through campaign optimization, keyword expansion, testing initiatives, and performance analysis while balancing growth and CAC targets. The ideal candidate is both hands-on and strategic, with strong analytical skills and a proven ability to identify growth opportunities, prioritize initiatives, and translate data into actionable recommendations. This role will partner closely with agency resources to ensure high-quality campaign execution while maintaining accountability for performance outcomes. Success in this role will be measured by the ability to scale paid search efficiently, improve campaign performance through testing and optimization, and deliver actionable insights that support broader business growth objectives. Key Responsibilities • Own Paid Search (+Pmax) testing, performance, and optimization across ad platforms. • Execute growth opportunities across keywords, audiences, geographies, campaign types, bidding strategies, and platform features. • Develop and manage testing roadmaps, including A/B testing for audiences, creative, landing pages, bidding approaches, and campaign structures. • Monitor and optimize key performance metrics including engagement rates, conversion rates, and CAC while balancing efficiency and scale goals. • Analyze campaign and funnel performance data to identify trends, diagnose issues, and provide actionable recommendations. • Partner with agency resources to support campaign execution, trafficking, QA, creative refreshes, and operational workflows. • Ensure campaign best practices are followed across account structure, conversion tracking, attribution, and reporting accuracy. • Collaborate cross-functionally with Creative, Brand, Analytics, and Local Marketing teams to support campaign launches, reporting, and growth initiatives. Key Competencies • Highly organized with the ability to manage multiple priorities and deadlines in a fast-paced environment. • Proactive, ownership-oriented mindset with a focus on accountability and continuous improvement. • Adaptable and comfortable navigating changing priorities, platform updates, and evolving business needs. • Strong analytical and problem-solving skills with the ability to interpret performance data and prioritize optimization opportunities. • Demonstrated ability to think strategically while remaining detail-oriented in execution. • Effective communicator who can clearly present insights, recommendations, and testing outcomes to stakeholders. • Collaborative approach to working cross-functionally with internal teams and agency partners. Requirements Required Qualifications • 5+ years of experience in SEM / Paid Search with direct budget ownership and accountability for performance outcomes. • Deep expertise in Google Ads, including campaign structure, bidding strategies, keyword management, match types, audience targeting, and scaling tactics. • Proven experience designing and executing structured A/B testing programs with measurable business impact. • Experience with Google Analytics and performance reporting tools. • Strong understanding of conversion tracking, attribution, campaign QA, and performance measurement best practices, • Ability to independently analyze datasets and translate findings into actionable recommendations. Preferred Qualifications • Familiarity with Salesforce or other CRM and attribution platforms. • Experience working with agency partners to support campaign execution and operations. • Experience supporting localized or multi-market paid search campaigns. • Experience with landing page testing and conversion rate optimization initiatives • Familiarity with automation tools, scripts, or advanced reporting/dashboarding platforms such as Looker Studio or Tableau. Why Join MDVIP? • Be part of a mission-driven organization leading innovation in personalized healthcare. • Drive transformation and growth in a dynamic, fast-paced environment. • Competitive Compensation: Attractive base salary complemented by performance-based incentives. • Comprehensive Benefits: Health, dental, vision insurance, and retirement plans. • Professional Development: Access to ongoing training and leadership development programs. • Positive Work Environment: Consistently recognized as a Great Place to Work®, fostering a culture of collaboration and excellence. MDVIP is an Equal Opportunity Employer and is committed to fostering an inclusive and diverse workplace. We welcome applicants of all backgrounds and do not discriminate based on race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or any other protected status. We believe that diversity and inclusion drive innovation and strengthen our company culture. If you require accommodations during the application or interview process, please let us know, and we will be happy to assist. Pay Transparency: Our compensation reflects the cost of labor across appropriate US geographic markets. Pay is based on several factors including but not limited to market location and may vary depending on job-related knowledge, skills, and education/training and a candidate's work experience. Hired applicants are offered annual incentive compensation programs, subject to applicable eligibility requirements. Payments under these annual programs are not guaranteed and are dependent upon a variety of factors including, but not limited to, individual performance, business unit performance, and/or the company's performance. The company offers the following benefits for this position, subject to applicable eligibility requirements. Medical/prescription drug coverage, Dental coverage, Vision coverage, Flexible Spending Account, Health Savings Account, Dependent Care Flexible Spending Account, Basic and Supplemental Life Insurance & Accidental Death and Dismemberment, Disability Income Protection Plan, Employee Assistance Program, 401(k) retirement program, Vacation, Paid Holidays and Personal time, Paid Sick and Family and Medical Leave time as required by law.

Requirements

Must-haves

The ideal candidate is both hands-on and strategic, with strong analytical skills and a proven ability to identify growth opportunities, prioritize initiatives, and translate data into actionable recommendations.
Own Paid Search (+Pmax) testing, performance, and optimization across ad platforms.
Execute growth opportunities across keywords, audiences, geographies, campaign types, bidding strategies, and platform features.
Develop and manage testing roadmaps, including A/B testing for audiences, creative, landing pages, bidding approaches, and campaign structures.
Monitor and optimize key performance metrics including engagement rates, conversion rates, and CAC while balancing efficiency and scale goals.
Analyze campaign and funnel performance data to identify trends, diagnose issues, and provide actionable recommendations.
Partner with agency resources to support campaign execution, trafficking, QA, creative refreshes, and operational workflows.
Ensure campaign best practices are followed across account structure, conversion tracking, attribution, and reporting accuracy.
Collaborate cross-functionally with Creative, Brand, Analytics, and Local Marketing teams to support campaign launches, reporting, and growth initiatives.
Key Competencies
Highly organized with the ability to manage multiple priorities and deadlines in a fast-paced environment.
Proactive, ownership-oriented mindset with a focus on accountability and continuous improvement.

Nice-to-haves

Familiarity with Salesforce or other CRM and attribution platforms.
Experience working with agency partners to support campaign execution and operations.
Experience supporting localized or multi-market paid search campaigns.
Experience with landing page testing and conversion rate optimization initiatives
Familiarity with automation tools, scripts, or advanced reporting/dashboarding platforms such as Looker Studio or Tableau.
Why Join MDVIP?
Be part of a mission-driven organization leading innovation in personalized healthcare.
Drive transformation and growth in a dynamic, fast-paced environment.
Competitive Compensation: Attractive base salary complemented by performance-based incentives.
Professional Development: Access to ongoing training and leadership development programs.
Positive Work Environment: Consistently recognized as a Great Place to Work®, fostering a culture of collaboration and excellence.
If you require accommodations during the application or interview process, please let us know, and we will be happy to assist.

Application prep

Use the role’s language and application details while tailoring your materials.

Platform: paylocity
Effort: medium

Benefits

Benefits detected in the listing.

Dental

Vision

401(K)

Professional Development