Senior Manager, Digital & Omnichannel Marketing (Customer Experience) at Corcept Therapeutics

Job description

For more than 25 years, Corcept has been singularly focused on the science of cortisol, a powerful hormone that when unregulated, can play a role in a broad range of diseases. Our commercial portfolio includes treatments for hypercortisolism and oncology, and the company has discovered more than 1,000 proprietary selective cortisol modulators and glucocorticoid receptor antagonists. With advanced clinical trials in patients with hypercortisolism, solid tumors, ALS and liver disease, Corcept is unlocking the power of cortisol modulation to help address some of the most devastating diseases patients face today. Corcept is headquartered in Redwood City, California. To learn more, visit www.corcept.com . The Senior Manager, Digital & Omnichannel Marketing (Customer Experience) will support strategy, development, and tactical execution focused on experience content and marketing automation including, customer relationship management, digital marketing tools, and website content management systems in support of Corcept’s endocrinology products. This role will report to the Associate Director of Digital and Omnichannel Marketing and requires expertise in digital / non-personal promotions content and marketing automation for marketing campaigns aimed at patients, caregivers, and healthcare professionals. Responsibilities: Provide subject matter expertise to guide and shape the short- and long-term integration of novel marketing automation technologies/capabilities that individualize customer strategy and promotional execution Maintain a strong understanding of marketing automation platforms and integration with digital channels, including capabilities and limitations to ensure effective optimization across the digital ecosystem Develop and oversee execution of comprehensive marketing automation and non-personal promotional strategy to support market growth Identify and disseminate journey orchestration, marketing automation, and digital channel best practices across marketing and evaluate new capabilities to improve customer experience Partner with internal stakeholders and agency partners to shape the execution and management of innovative omnichannel and ecosystem optimization capabilities Partner with other marketing functions (Franchise Promotions, Thought Leader Programming) to translate branded/unbranded and KOL development strategic direction and core campaign materials into a comprehensive digital, multi-channel tactical plan, inclusive of development of digital assets Coordinate with the Content Review Committee (CRT) ensuring timely review and approval of digital / non-personal promotions materials within legal, regulatory and compliance standards Oversee relationships with agency partners, support marketing strategy and execute priority tactics, and ensure timely delivery in a launch setting. Responsibilities will include annual budget planning, monthly reconciliation, and reallocating resources, as necessary Develop and track key performance indicators (KPIs) for audience engagement and market traction, using data-driven insights to refine strategies and enhance campaign effectiveness Develop presentations and reports for key internal stakeholders, translating insights into strategic digital / non-personal promotions marketing recommendations Preferred Skills, Qualifications and Technical Proficiencies: Strong knowledge of digital / non-personal promotions market dynamics and a deep understanding of marketing automation including customer relationship management, digital marketing tools, and website content management systems Proven ability in the execution of multiple/complex initiatives within the marketing mix which require tactful cross-functional execution Experience in AI/Machine Learning initiatives from initiation through completion with particular focus on automated deployment Strong experience with digital promotions inclusive of first party assets & 3rd party assets Experience managing Email Delivery and Automation, Website Assembly, and/or Digital Media optimization Ability to successfully work with external agencies and internal stakeholders to develop programs and materials and manage appropriate marketing channel ecosystems Strong analytical skills, with the ability to interpret data and turn insights into actionable marketing strategy Strong verbal, written, and interpersonal communications skills, and ability to productively communicate with a variety of groups and audiences Demonstrated understanding of pharmaceutical regulatory requirements and impact on development of marketing materials Demonstrated ability to manage budgets, with an understanding of expense budget planning and tracking Ability to travel up to 25-30% of the time Preferred Education and Experience: Bachelor degree in Marketing, Information Systems, Computer Science, Business Administration, or a related field. Advanced degree (MBA, MS) is a plus 5+ years of experience in digital marketing, marketing automation, or marketing, with at least 2 years in the field of pharmaceutical/biotech Experience in the biotechnology or pharmaceutical industry, with a strong understanding of regulatory constraints in patient, caregiver, and healthcare marketing, including the Promotional Review Committee (PRC) approval process, and data governance requirements including CCPA, CPRA, GDPR etc. "The pay range that the Company reasonably expects to pay for this position is $154,980 – $205,110; the pay ultimately offered may vary based on legitimate considerations, including geographic location, job-related knowledge, skills, experience, and education.” #LI-Remote Applicants must be currently authorized to work in the United States on a full-time basis. For information on how Corcept collects, uses, discloses, protects, and otherwise processes personal information and an explanation of the rights and choices available to you with respect to your personal information, please refer to our Privacy Notice link . Corcept appreciates the commitment and hard work of all our team members as we strive to discover and develop novel treatments for patients with serious unmet medical needs. Please visit our website at: corcept.com Corcept is an Equal Opportunity Employer Corcept will not conduct interviews via text message or messaging platforms and will not ask you to download anything as part of your interview. Though we use third-party tools to help with advertising our jobs, please be vigilant in checking that the communication is in fact coming from Corcept.

Requirements

Must-haves

For more than 25 years, Corcept has been singularly focused on the science of cortisol, a powerful hormone that when unregulated, can play a role in a broad range of diseases.
Provide subject matter expertise to guide and shape the short- and long-term integration of novel marketing automation technologies/capabilities that individualize customer strategy and promotional execution
Maintain a strong understanding of marketing automation platforms and integration with digital channels, including capabilities and limitations to ensure effective optimization across the digital ecosystem
Develop and oversee execution of comprehensive marketing automation and non-personal promotional strategy to support market growth
Identify and disseminate journey orchestration, marketing automation, and digital channel best practices across marketing and evaluate new capabilities to improve customer experience
Partner with internal stakeholders and agency partners to shape the execution and management of innovative omnichannel and ecosystem optimization capabilities
Coordinate with the Content Review Committee (CRT) ensuring timely review and approval of digital / non-personal promotions materials within legal, regulatory and compliance standards
Develop and track key performance indicators (KPIs) for audience engagement and market traction, using data-driven insights to refine strategies and enhance campaign effectiveness
Develop presentations and reports for key internal stakeholders, translating insights into strategic digital / non-personal promotions marketing recommendations
Proven ability in the execution of multiple/complex initiatives within the marketing mix which require tactful cross-functional execution
Experience in AI/Machine Learning initiatives from initiation through completion with particular focus on automated deployment
Strong experience with digital promotions inclusive of first party assets & 3rd party assets
Experience managing Email Delivery and Automation, Website Assembly, and/or Digital Media optimization
Ability to successfully work with external agencies and internal stakeholders to develop programs and materials and manage appropriate marketing channel ecosystems
Strong analytical skills, with the ability to interpret data and turn insights into actionable marketing strategy
Strong verbal, written, and interpersonal communications skills, and ability to productively communicate with a variety of groups and audiences
Demonstrated understanding of pharmaceutical regulatory requirements and impact on development of marketing materials
Demonstrated ability to manage budgets, with an understanding of expense budget planning and tracking
Ability to travel up to 25-30% of the time
5+ years of experience in digital marketing, marketing automation, or marketing, with at least 2 years in the field of pharmaceutical/biotech
Corcept appreciates the commitment and hard work of all our team members as we strive to discover and develop novel treatments for patients with serious unmet medical needs.
Corcept is an Equal Opportunity Employer

Nice-to-haves

Preferred Skills, Qualifications and Technical Proficiencies:
Bachelor degree in Marketing, Information Systems, Computer Science, Business Administration, or a related field. Advanced degree (MBA, MS) is a plus

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