Job description

Product Marketing Manager (Social Proof) Join a dynamic team as a Product Marketing Manager dedicated to revolutionizing customer advocacy and social proof strategies within the mid-market SaaS space. In this role, you'll spearhead the development of a robust advocacy framework, transforming authentic customer stories into powerful assets that drive trust and influence decision-makers. Your innovative approach will shape how the organization harnesses customer voices, establishing a scalable, repeatable pipeline of advocacy and proof that amplifies our market impact. Required Skills: Proven experience in product marketing, customer marketing, or customer advocacy with ownership of case studies, testimonials, or reference programs Exceptional interviewing and storytelling skills—able to uncover compelling customer narratives and craft them into versatile assets Experience building processes in undefined or new spaces (0-1 build) Strong collaboration skills with creative and video teams, including reviewing footage and shaping rough cuts Data-driven mindset with the ability to compile performance reports on social proof initiatives Nice to Have Skills: Experience working with B2B or mid-market SaaS clients Familiarity with ICP-based segmentation and messaging frameworks Experience tracking and reporting on advocacy or social proof program performance Preferred Education and Experience: Bachelor’s degree in Marketing, Business, Communications, or related field preferred Several years of hands-on experience in product, customer, or advocacy marketing within a SaaS environment Other Requirements: Remote work or hybrid arrangements (Mountain View or San Francisco) Ability to operate independently across cross-functional teams, including sales, video production, and marketing stakeholders Willingness to engage in customer interviews and manage stakeholder relationships to secure and develop authentic customer stories

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Platform: careers-page
Effort: medium