Customer & Marketing Data Analyst at Volkswagen Group

Job description

Electrify America is committed to revolutionizing the way people charge. As the country's largest open DC fast charging network, Electrify America is actively contributing to electrifying mobility today and building a more sustainable future. At Electrify America, we value innovation, collaboration, and a commitment to sustainability. We strive to establish a diverse and inclusive workplace where employees can develop personally and professionally. As a team member at this rapidly growing company, you can work on state-of-the-art technology and join a team making a significant impact in the world. If you're interested in joining a dynamic, innovative company, Electrify America is a place where you can learn, grow, and make a difference! Brief Role Description Electrify America seeks a contracted Marketing Data Analyst to support marketing performance reporting, dashboard development, predictive model building, and supplemental analytical projects to drive data-informed decisions. This role will help transform raw data into actionable insights that inform marketing and sales strategies and performance optimizations — helping Electrify America strengthen brand loyalty, amplify customer voices, grow topline revenue, and maintain leadership in the EV charging space. Possible Tasks within this Role 1. Reporting & Analysis – 35% • Provide automated reports on growth performance to key stakeholders. • Perform deep-dive and ad-hoc analyses on marketing initiatives, campaign performance, audience behavior, and utilization data. • Proactively monitor and track marketing KPIs (e.g., CTR, CPA, ROAS, Conversion Rates). • Translate findings into actionable insights and optimization opportunities for stakeholders through reports and presentations. • Build analyses / models that enable decision making oriented on customer acquisition and growth. 2. Data Collection & Management – 25% • Extract and clean data across multiple platforms (e.g., Google Analytics 4, Social Media Platforms, Salesforce Marketing Cloud, EA Utilization Data) for analysis and database storage. • Write, optimize, and document SQL queries to retrieve data from databases. • Support the development of marketing/customer tables and views in database schemas. 3. Automation & Dashboard Development – 25% • Build and maintain marketing reporting dashboards using BI tools (Tableau, Power BI). • Apply visualization best practices for clarity and usability. • Conduct routine quality assurance checks to ensure data accuracy and consistency. • Work closely with marketing and sales teams to collect business requirements and documentation. 4. Collaboration & Insights Generation – 15% • Create clear, concise reports and presentations for stakeholders to inform decision-making with data-driven recommendations. • Work cross-functionally with other analyst(s) and data engineers to support analysis and data integration Qualification requirements Years of Relevant Experience • 2-5 years of relevant experience Education - Required • Undergraduate degree Skills • Structured problem solving • Relational database programming (SQL, Python) • Business analysis and insights generation • Machine learning modeling • Statistical analysis • Data validation • Data visualization and presentation • Cross-functional coordination and a consultative mindset • Project management and scoping • Collaborative • Self-Starter Specialized Skills - Required • Strong business sense – understand abstract business needs as well as business analysis metrics across various business areas. • Strong analytical skills - ability to collect, organize, and analyze data with attention to detail and accuracy • Strong skills in statistical analysis, regression analysis, hypotheses testing, probability concepts, correlation analyses, and time series analyses • Strong skills in supervised & unsupervised machine learning modeling • Strong skills in working with cloud data warehouses such as Snowflake • Strong skills in developing and running queries for relational databases, such as SQL • Strong visualization and analysis tools such as Tableau, Looker, or PowerBI • Strong skills in Python (Pandas, numpy, scikit-learn) • Presentation skills – ability to turn data into actionable information • Experience with Agile workflow, project scoping, timeline estimation, process documentation • Experience with version control tools, such as Git or Bitbucket Specialized Skills - Desired • Knowledge of NoSQL databases and MongoDB query languages • Experience using cloud-based data managed in AWS S3, Aurora, and DocumentDB • Experience managing and improving cross-functional processes • Experience with developing & maintaining data ingestion pipelines into Snowflake • Experience with retrieving data from APIs Work Flexibility • Travel to Reston 4X / year Electrify America, LLC is an Equal Opportunity Employer. We welcome and encourage applicants from all backgrounds, and do not discriminate based on race, sex, age, disability, sexual orientation, national origin, religion, color, gender identity/expression, marital status, veteran status, or any other characteristics protected by applicable laws. This role description is a guideline and does not create contractual rights between the Company and any of its applicants. The Company does not enter into any type of employment contract, implied or written, with its applicants regarding job security. This Organization participates in E-Verify. We maintain a drug free workplace and perform pre-employment substance abuse testing. Electrify America endeavors to make www.electrifyamerica.com/careers accessible to all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process, please contact us at careers@electrifyamerica.com. This contact information is for accommodation requests only and cannot be used to inquire about the status of applications. Base pay is one part of our total compensation package and is established within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay for this position will fall within the pay range listed below and is determined based on job-related factors including, but not limited to, skills, experience, qualifications, work location, and market conditions. Base salary is localized according to an employee’s work location. Ranges are market-dependent and may be modified in the future. The national pay range for this position in most locations is $60,800 - $109,400. There are some locations with a higher range, including San Francisco Bay Area and New York City, where the range is $86,900 - $156,500. (Note: Full Range) Benefits for this position include: • Eligibility for annual performance bonus • Healthcare benefits • 401(k), with company match • Defined contribution retirement program • Tuition reimbursement • Company lease car program • Paid time off #LI-DNP #LI-DNI

Requirements

Must-haves

Brief Role Description
Possible Tasks within this Role
Reporting & Analysis – 35%
Provide automated reports on growth performance to key stakeholders.
Perform deep-dive and ad-hoc analyses on marketing initiatives, campaign performance, audience behavior, and utilization data.
Proactively monitor and track marketing KPIs (e.g., CTR, CPA, ROAS, Conversion Rates).
Translate findings into actionable insights and optimization opportunities for stakeholders through reports and presentations.
Build analyses / models that enable decision making oriented on customer acquisition and growth.
Data Collection & Management – 25%
Extract and clean data across multiple platforms (e.g., Google Analytics 4, Social Media Platforms, Salesforce Marketing Cloud, EA Utilization Data) for analysis and database storage.
Write, optimize, and document SQL queries to retrieve data from databases.
Support the development of marketing/customer tables and views in database schemas.
Automation & Dashboard Development – 25%
Build and maintain marketing reporting dashboards using BI tools (Tableau, Power BI).
Apply visualization best practices for clarity and usability.
Conduct routine quality assurance checks to ensure data accuracy and consistency.
Work closely with marketing and sales teams to collect business requirements and documentation.
Collaboration & Insights Generation – 15%
Create clear, concise reports and presentations for stakeholders to inform decision-making with data-driven recommendations.
Work cross-functionally with other analyst(s) and data engineers to support analysis and data integration
Qualification requirements
Years of Relevant Experience
2-5 years of relevant experience

Nice-to-haves

Eligibility for annual performance bonus

Application prep

Use the role’s language and application details while tailoring your materials.

Keywords to mirror

sqlpythonmachine learningagileawsaccessibility

Platform: successfactors
Effort: medium

Benefits

Benefits detected in the listing.

401(K)

Paid Time Off