Job description

Freshworks is looking for a Product Marketing Manager to help shape and bring to market the next generation of AI-powered experiences across Freshservice. This is a highly cross-functional role at the intersection of Product, AI, and go-to-market. You'll partner closely with Product Management and Engineering to understand what's being built and why it matters, then translate those capabilities into differentiated positioning, compelling customer stories, successful launches, and field-ready narratives. We're looking for a strong product marketer who is genuinely curious about AI and how it's changing the way people work. You don't need to be an AI engineer, but you should be comfortable going deep on technical concepts, forming a point of view, and turning complex capabilities into simple, credible customer value. Success in this role isn't about marketing AI for AI's sake. It's about showing how AI solves real problems for IT teams and creates better experiences for employees. What You'll Do • Own positioning, messaging, and GTM strategy for AI capabilities across the Freshservice platform • Partner closely with Product Management and Engineering throughout the product lifecycle to understand the roadmap, influence product direction, define customer value, and bring new capabilities to market • Build differentiated narratives that connect Freshworks' AI capabilities to meaningful outcomes for IT teams, IT leaders, and enterprise buyers • Lead cross-functional launches across Product, Sales, Customer Success, Enablement, Demand Generation, PR, and other marketing teams • Work closely with sellers and customer-facing teams to understand what they're hearing in the field and create the messaging, competitive insights, demos, battlecards, FAQs, and sales plays they need to win • Develop customer-facing content across web, presentations, videos, webinars, thought leadership, and launch campaigns • Talk directly with customers and prospects to understand their workflows, pain points, perceptions of AI, and emerging needs • Turn customer, competitive, market, and product insights into recommendations for positioning, GTM strategy, and future product direction • Partner with Demand Generation and Lifecycle Marketing to drive awareness, adoption, and engagement with AI capabilities • Define and measure launch success, using adoption data, customer feedback, and market signals to continuously improve GTM • Stay deeply curious about the AI landscape and help shape Freshworks' point of view as AI and agentic technologies evolve • Experiment with AI in your own product marketing workflows to find better, faster, and more scalable ways of working • 5+ years of Product Marketing experience, ideally in B2B SaaS or enterprise software • Experience owning positioning, messaging, and GTM strategy for complex or technical products • Experience bringing AI, machine learning, GenAI, Copilot, agentic AI, automation, or other intelligent software capabilities to market • Strong ability to translate technical capabilities into clear, differentiated customer and business value • Demonstrated experience partnering closely with Product Management and Engineering • Experience leading complex, cross-functional product or feature launches • Strong field orientation with experience creating sales enablement and partnering with Sales and customer-facing teams • Customer-first approach with experience using customer research, market insights, and competitive intelligence to shape GTM strategy • Genuine curiosity about AI and a strong bias toward experimenting with AI in your own work • Excellent written, verbal, and storytelling skills Please note: This is a hybrid role that will be based in San Mateo, CA and requires an in-office presence three days per week (Tuesday - Thursday). The annual base salary range for this position is $161,000 - $200,000. This role is also eligible for a target bonus. Compensation is based on a variety of factors including but not limited to location, experience, job-related skills, and level. Bonus/equity may be available. Freshworks offers multiple options for dental, medical, vision, disability and life insurances. Equity + ESPP, flexible PTO, flexible spending, commuter benefits and wellness benefits are also offered. Freshworks also offers adoption and parental leave benefits. At Freshworks, we have fostered an environment that enables everyone to find their true potential, purpose, and passion, welcoming colleagues of all backgrounds, genders, sexual orientations, religions, and ethnicities. We are committed to providing equal opportunity and believe that diversity in the workplace creates a more vibrant, richer environment that boosts the goals of our employees, communities, and business. Fresh vision. Real impact. Come build it with us.

Requirements

Must-haves

Freshworks is looking for a Product Marketing Manager to help shape and bring to market the next generation of AI-powered experiences across Freshservice.
Success in this role isn't about marketing AI for AI's sake. It's about showing how AI solves real problems for IT teams and creates better experiences for employees.
Own positioning, messaging, and GTM strategy for AI capabilities across the Freshservice platform
Partner closely with Product Management and Engineering throughout the product lifecycle to understand the roadmap, influence product direction, define customer value, and bring new capabilities to market
Build differentiated narratives that connect Freshworks' AI capabilities to meaningful outcomes for IT teams, IT leaders, and enterprise buyers
Lead cross-functional launches across Product, Sales, Customer Success, Enablement, Demand Generation, PR, and other marketing teams
Work closely with sellers and customer-facing teams to understand what they're hearing in the field and create the messaging, competitive insights, demos, battlecards, FAQs, and sales plays they need to win
Develop customer-facing content across web, presentations, videos, webinars, thought leadership, and launch campaigns
Talk directly with customers and prospects to understand their workflows, pain points, perceptions of AI, and emerging needs
Turn customer, competitive, market, and product insights into recommendations for positioning, GTM strategy, and future product direction
Partner with Demand Generation and Lifecycle Marketing to drive awareness, adoption, and engagement with AI capabilities
Define and measure launch success, using adoption data, customer feedback, and market signals to continuously improve GTM
Stay deeply curious about the AI landscape and help shape Freshworks' point of view as AI and agentic technologies evolve
Experiment with AI in your own product marketing workflows to find better, faster, and more scalable ways of working
5+ years of Product Marketing experience, ideally in B2B SaaS or enterprise software
Experience owning positioning, messaging, and GTM strategy for complex or technical products
Experience bringing AI, machine learning, GenAI, Copilot, agentic AI, automation, or other intelligent software capabilities to market
Strong ability to translate technical capabilities into clear, differentiated customer and business value
Demonstrated experience partnering closely with Product Management and Engineering
Experience leading complex, cross-functional product or feature launches
Strong field orientation with experience creating sales enablement and partnering with Sales and customer-facing teams
Customer-first approach with experience using customer research, market insights, and competitive intelligence to shape GTM strategy
Genuine curiosity about AI and a strong bias toward experimenting with AI in your own work
Excellent written, verbal, and storytelling skills

Nice-to-haves

None flagged.

Application prep

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Keywords to mirror

aigomachine learning

Platform: smartrecruiters
Effort: medium

Benefits

Benefits detected in the listing.

Dental

Vision

Pto

Parental Leave

Wellness