Job description

About us Pomelo Care is the leading virtual medical practice for women and children, providing care across pregnancy, postpartum, pediatrics, menopause, and perimenopause. We combine proactive, 24/7 clinical care with technology that helps us reach patients earlier, identify risks sooner, and deliver personalized care throughout their journey. Our team includes clinicians, technologists, operators, and problem-solvers working together to make high-quality care more accessible for families nationwide. About The Role: Your north star: Drive new patient growth by building, testing, and scaling offline and partner channels from the ground up, including Podcast, Radio, Linear & Connected TV (CTV), Direct Mail, and Affiliate Partnerships. What you'll do: Closely partner with the Head of Growth to set full-funnel DTC growth strategy spanning new patient acquisition and lifecycle marketing Own acquisition channels and drive the day-to-day execution of the DTC growth strategy across offline and partner channels including podcast, radio, TV, direct mail, and affiliates Build a high-velocity testing and optimization engine from the ground up - create ads, run iterative tests, and synthesize data and qualitative insights to drive fast and efficient learning Manage and optimize the acquisition marketing budget, balancing new patient acquisition targets with CAC efficiency Lead and manage key agency relationships and external partners, holding them accountable for delivering strong results and performance improvements Partner with Product to identify friction points and optimize end to end funnel CVR Collaborate with Clinical and Operations teams to ensure marketing builds patient trust and play a key role in meeting high patient satisfaction goals Who you are: 3-5 years of experience in DTC growth marketing with deep hands-on experience acquisition marketing; experience in retention marketing is a huge plus Experience in a 0-1 growth environment — testing, iterating, and scaling channels from scratch Demonstrable experience owning and operating offline channels and partnerships (podcast, radio, TV, direct mail, and/or affiliates) A hands-on builder who thrives in ambiguity, moves quickly from idea to test, and balances brand building with short-term performance needs. Strong balance of ‘right brain’ and ‘left brain’ — you enjoy balancing creative ideation with data-driven decision making Excellent analytical skills, with experience in forecasting, financial modeling, and data analysis to derive insights and drive decision making Exceptional written and verbal communication skills, with the ability to translate data into actionable insights and drive alignment across cross-functional and external partners Bonus Points: Experience in women’s health or another high-trust/regulated industry Comfort stepping into content creation when needed Why you should join our team By joining Pomelo, you will get in on the ground floor of a fast-moving, well-funded, and mission-driven startup that always puts the patient first. You will learn, grow and be challenged, and have fun with your team while doing it. We strive to create an environment where employees from all backgrounds are respected. We value working across disciplines, moving fast, data-driven decision making, learning, and always putting the patient first. Benefits and Perks: Comprehensive Health, Dental, and Vision coverage for employees and their families High deductible Health Plans with Health Savings Account (HSA) options Flexible Spending Account (FSA) Equity grant participation 401(k) program Competitive vacation policy 16 weeks paid parental leave Fully remote work flexibility (within the US) Compensation: The expected base salary range offered for this role is $130,000-$150,000. This role is also eligible for equity, giving you an ownership stake in Pomelo’s mission. Actual compensation may vary based on relevant experience, skills, competencies, and certifications. At Pomelo, we are committed to hiring the best team to improve outcomes for all mothers and babies, regardless of their background. We need diverse perspectives to reflect the diversity of problems we face and the population we serve. We look to hire people from a variety of backgrounds, including but not limited to race, age, sexual orientation, gender identity and expression, national origin, religion, disability, and veteran status. Potential Fraud Warning Please be cautious of potential recruitment fraud. With the increase of remote work and digital hiring, phishing and job scams are on the rise with malicious actors impersonating real employees and sending fake job offers in an effort to collect personal or financial information. Pomelo Care will never ask you to pay a fee or download software as part of the interview process with our company. Pomelo Care will also never ask for your personal banking or other financial information until after you have signed an offer of employment and completed onboarding paperwork that is provided by our People Operations team. All official communication with Pomelo Care People Operations team will come from domain email addresses ending in @pomelocare.com. If you receive a message that seems suspicious, we encourage you to pause communication and contact us directly at careers@pomelocare.com to confirm its legitimacy. For your safety, we also recommend applying only through our official Careers page. If you believe you have been the victim of a scam or identity theft, please contact your local law enforcement agency or another trusted authority for guidance.

Requirements

Must-haves

Closely partner with the Head of Growth to set full-funnel DTC growth strategy spanning new patient acquisition and lifecycle marketing
Own acquisition channels and drive the day-to-day execution of the DTC growth strategy across offline and partner channels including podcast, radio, TV, direct mail, and affiliates
Build a high-velocity testing and optimization engine from the ground up - create ads, run iterative tests, and synthesize data and qualitative insights to drive fast and efficient learning
Manage and optimize the acquisition marketing budget, balancing new patient acquisition targets with CAC efficiency
Lead and manage key agency relationships and external partners, holding them accountable for delivering strong results and performance improvements
Partner with Product to identify friction points and optimize end to end funnel CVR
Collaborate with Clinical and Operations teams to ensure marketing builds patient trust and play a key role in meeting high patient satisfaction goals
3-5 years of experience in DTC growth marketing with deep hands-on experience acquisition marketing; experience in retention marketing is a huge plus
Experience in a 0-1 growth environment — testing, iterating, and scaling channels from scratch
Demonstrable experience owning and operating offline channels and partnerships (podcast, radio, TV, direct mail, and/or affiliates)
A hands-on builder who thrives in ambiguity, moves quickly from idea to test, and balances brand building with short-term performance needs.
Strong balance of ‘right brain’ and ‘left brain’ — you enjoy balancing creative ideation with data-driven decision making
Excellent analytical skills, with experience in forecasting, financial modeling, and data analysis to derive insights and drive decision making
Exceptional written and verbal communication skills, with the ability to translate data into actionable insights and drive alignment across cross-functional and external partners

Nice-to-haves

Experience in women’s health or another high-trust/regulated industry
Comfort stepping into content creation when needed
Why you should join our team
We strive to create an environment where employees from all backgrounds are respected. We value working across disciplines, moving fast, data-driven decision making, learning, and always putting the patient first.

Application prep

Use the role’s language and application details while tailoring your materials.

Platform: greenhouse
Effort: quick

Benefits

Benefits detected in the listing.

Dental

Vision

401(K)

Parental Leave