Social Media and Email Marketing Specialist

• Manage social channels including Instagram, Facebook, LinkedIn, YouTube, and TikTok, keeping content on-brand and on schedule.
• Coordinate with external creative agencies and freelancers to deliver content on time.
• Build and maintain a content calendar that supports campaigns and announcements.
• Engage with the audience by responding to comments and messages and starting conversations.
• Identify relevant trends and adapt them to the brand.
• Plan and execute email marketing campaigns using HubSpot or a similar platform.
• Write and design newsletters, and test subject lines, send times, formats, and audience segments.
• Review performance data, report findings, and adjust campaigns to improve engagement and conversions.
• 1 to 2 years of relevant experience in social media, email, or digital marketing, with measurable campaign or audience growth results.
• Hands-on management of at least one major social platform, including publishing, community engagement, and performance tracking.
• Strong writing skills and the ability to maintain a consistent brand voice across social posts and email.
• Experience executing email campaigns and A/B tests in HubSpot, Mailchimp, Klaviyo, or a comparable platform.
• Comfort interpreting engagement, open, click-through, and conversion metrics and turning them into actionable improvements.
• Experience coordinating external creative partners; familiarity with paid social is helpful.
• Fintech, personal finance, or consumer brand experience is valued.
• On-site in New York, United States.

None flagged.