Job description

GC AI gc.ai is the legal intelligence platform built for in-house legal teams and companies. Your decisions shape the product, your impact is immediate, and you own your work from day one. More than 2,100 companies gc.ai run their legal work on GC AI, including 300+ public companies, 75+ unicorns, and teams at Nestlé, Hitachi Digital, Lockheed Martin, Miro, Bass Pro Shops, Riot Games, SKIMS, Liquid Death, Vercel, TIME, and Post Holdings. The platform holds an 80 NPS, more than double the B2B SaaS industry average, reinforcing GC AI as the leading legal AI platform for companies of all sizes. GC AI has doubled ARR in six months. We won #1 Highest Customer Satisfaction gc.ai at the 2026 SaaS Awards. Our investors include Scale Venture Partners, Northzone, Sound Ventures, and Guillermo Rauch, CEO of Vercel. You’ll define how things get built, not follow someone else’s playbook. Six principles guide how the team works: - 📈 1% Better Every Day: small, compounding improvements across everything you ship. - ❤️‍🔥 Customer Obsession: start with the customer and work backward. - 🚀 Ship Today: bias toward action and iteration over perfection. - 🧗 Find a Way: resourcefulness and ambition over constraint. - 🤝 Care: be direct, like an honest friend, even when it’s uncomfortable. - 🎯 Own It: full accountability, proactive communication, and attention to detail. ABOUT THE ROLE GC AI is expanding across workflows, pricing tiers, and customer segments. We are hiring a Director of Product Marketing to lead the function and own narrative, positioning, pricing, packaging, launches, enablement, and competitive strategy. You will build the systems and standards needed to scale product marketing. You will partner with Product, Sales, Customer Success, Revenue Operations, and Marketing to bring every product, feature, and tier to market with clarity and measurable impact. This role reports to the CMO and combines strategic leadership with hands-on execution. WHAT YOU’LL DO LEAD AND SCALE PRODUCT MARKETING - Set the product marketing strategy, priorities, operating rhythm, and quality standards - Define the team structure and hire, mentor, and develop product marketers - Create clear ownership across positioning, launches, enablement, pricing, and market intelligence - Align Product, Sales, Customer Success, Revenue Operations, and Marketing around shared priorities and measures SHAPE PRODUCT STRATEGY - Use customer, usage, market, and competitive signals to influence roadmap decisions - Connect market dynamics and customer needs to internal product priorities - Give leadership clear recommendations on workflows, segments, and growth opportunities OWN POSITIONING AND NARRATIVE - Define differentiated positioning across product lines, customer segments, and channels - Connect product messaging to GC AI’s broader Legal AI category narrative - Translate complex legal and AI capabilities into precise messaging for in-house lawyers - Maintain consistency across the website, sales materials, product surfaces, and customer education PRODUCT LAUNCH LEADERSHIP AND MANAGEMENT - Coordinate cross-functional launch teams, own timelines, and maintain launch plans with milestones, dependencies, decision owners, and readiness criteria - Define and execute go-to-market strategy, including target segments, positioning, messaging, enablement, channel plans, and launch communications - Track post-launch adoption, revenue, customer feedback, and funnel performance, then lead reviews and prioritize product and go-to-market improvements OWN PRICING AND PACKAGING - Lead pricing, packaging, and monetization strategy across product tiers - Use customer research, usage data, willingness-to-pay analysis, and competitive insight to guide recommendations - Partner with Product, Finance, Sales, and leadership on pricing and packaging decisions EQUIP SALES AND CUSTOMER SUCCESS - Deliver talk tracks, decks, competitive briefs, objection guidance, and training - Partner with Sales leadership on deal strategy and positioning - Maintain current enablement materials for each product tier, segment, and priority workflow - Measure whether enablement improves confidence, consistency, and win rates LEAD CUSTOMER AND MARKET INTELLIGENCE - Run structured customer research and win-loss programs - Maintain a current view of competitors, category shifts, and buyer expectations - Turn findings into go-to-market, pricing, roadmap, and deal strategy recommendations BUILD CATEGORY LEADERSHIP - Lead analyst engagement, competitive positioning, and external thought leadership - Build relationships with relevant analysts and market voices - Develop a credible point of view on Legal AI and the changing work of in-house legal teams DEVELOP REVENUE-DRIVING CONTENT - Oversee case studies, return-on-investment stories, comparisons, and proof points across the funnel - Partner with Brand and Demand Generation on content that supports pipeline, adoption, and expansion - Ensure customer-facing content is accurate, useful, and grounded in evidence MEASURE AND IMPROVE - Define product marketing metrics tied to revenue, adoption, expansion, and win rates - Establish baselines and reporting for launches, messaging, enablement, and competitive performance - Use results to refine strategy and allocate resources WHAT YOU'LL BRING - 8+ years of B2B software product marketing experience, ideally selling to lawyers - Experience leading product marketers or managing a product marketing function - Record of launching hit products - Strong background in pricing, packaging, and monetization strategy - A record of developing clear, differentiated messaging in complex markets - Experience in marketing technical or AI-driven products - Strong partnerships with Product, Sales, and Customer Success - Excellent writing, editing, and executive communication skills - Ability to create structure and clarity in fast-moving environments - Strategic judgment paired with hands-on execution - High-growth startup experience - Clear ownership, accountability, and follow-through A NOTE ON PACE We’re building something new in a once-in-a-generation shift in technology and the legal industry, so we move at a relentless pace. We expect urgency, ownership, and good judgment even when things aren’t perfectly clear. If you need structure and consensus to do your best work, this isn’t the right place for you. If you thrive in ambiguity and growth, work with intensity, and want real responsibility, keep reading. We’re excited to meet you. HOW WE WORK TOGETHER GC AI is a distributed company with team members across North America, and soon Europe. We believe that because our business is AI, human connection matters more, not less. We invest in bringing people together through our hub model: regular coworking sessions, customer dinners, team and company offsites. If you’re in a location without an office, expect up to 10% travel (and more for customer-facing roles). Team members in the San Francisco Bay Area and Provo, UT (within 50 miles of the office) work together on Tuesdays, Wednesdays, and Thursdays. As we grow, we plan to establish permanent offices in more hub cities gc-ai.notion.site, and we will look to our team members to help build that in-person culture. We currently hire across the United States and Canada. PERKS & BENEFITS We proudly offer the following benefits for our full-time employees: 🏥 Medical, Dental & Vision — Comprehensive coverage for you and your family ❤️ Life & Disability Insurance — Added protection when you need it most 💰 Retirement Plan — Plan and save for your future 👶 Parental Leave — Time to focus on what matters most 📚 Continuous Development — Up to $3,000/year for job-related learning & development 🍽️ In-Office Meals — DoorDash credits for breakfast, lunch & dinner 🌴 Paid Time Off — 15 PTO days + 5 sick days, with opportunities to accrue more 🎉 Company Holidays — 15 company holidays + 3 additional “Me Days” 💻 Home Office Setup — $500 for new hires to build out their workspace 📱 Cell Phone Reimbursement — $50/month toward your phone bill 🚚 Relocation Support — Assistance to help make your move easier EQUAL OPPORTUNITY EMPLOYMENT GC AI is an equal opportunity employer that supports workplace diversity and does not discriminate on the basis of race, color, religion, gender identity/expression, national origin, age, military service eligibility, veteran status, sexual orientation, marital status, physical or mental disability, or any other protected class. GC AI is committed to working with and providing reasonable accommodation to applicants with physical and mental disabilities. #LI-GCAI FRAUD NOTICE TO GC AI APPLICANTS To protect yourself against phishing and recruitment fraud, please note that GC AI only accepts job applications through our official careers page at gc.ai gc.ai and through sponsored jobs on LinkedIn. All legitimate communication from our team regarding job opportunities will come from a GC AI team member with a @gc.ai gc.ai or @getgc.ai getgc.ai email address. GC AI will never: - Refer you to external websites to apply - Conduct interviews over email, chat platforms, or messaging apps - Ask you to provide payment or purchase equipment - Request personal or financial information such as your mailing address, social security number, credit card numbers, or banking information during the application process Examples of fraudulent email addresses: - info.gcai.careers.com@gmail.com - info.gc.aicareers.online.com@gmail.com - Any email address ending in @gmail.com gmail.com, @yahoo.com yahoo.com, or other free email services If you are contacted by someone claiming to be from GC AI via an unofficial channel or from a suspicious email address, please do not share any information. Mark the communication as "phishing" or "spam" and do not respond.

Requirements

Must-haves

GC AI https://gc.ai/ is the legal intelligence platform built for in-house legal teams and companies. Your decisions shape the product, your impact is immediate, and you own your work from day one.
You’ll define how things get built, not follow someone else’s playbook. Six principles guide how the team works:
1% Better Every Day: small, compounding improvements across everything you ship.
Customer Obsession: start with the customer and work backward.
Ship Today: bias toward action and iteration over perfection.
Find a Way: resourcefulness and ambition over constraint.
Care: be direct, like an honest friend, even when it’s uncomfortable.
Own It: full accountability, proactive communication, and attention to detail.
This role reports to the CMO and combines strategic leadership with hands-on execution.
Set the product marketing strategy, priorities, operating rhythm, and quality standards
Define the team structure and hire, mentor, and develop product marketers
Create clear ownership across positioning, launches, enablement, pricing, and market intelligence
Align Product, Sales, Customer Success, Revenue Operations, and Marketing around shared priorities and measures
Use customer, usage, market, and competitive signals to influence roadmap decisions
Connect market dynamics and customer needs to internal product priorities
Give leadership clear recommendations on workflows, segments, and growth opportunities
Define differentiated positioning across product lines, customer segments, and channels
Connect product messaging to GC AI’s broader Legal AI category narrative
Translate complex legal and AI capabilities into precise messaging for in-house lawyers
Maintain consistency across the website, sales materials, product surfaces, and customer education
Coordinate cross-functional launch teams, own timelines, and maintain launch plans with milestones, dependencies, decision owners, and readiness criteria
Define and execute go-to-market strategy, including target segments, positioning, messaging, enablement, channel plans, and launch communications
Track post-launch adoption, revenue, customer feedback, and funnel performance, then lead reviews and prioritize product and go-to-market improvements
Lead pricing, packaging, and monetization strategy across product tiers

Nice-to-haves

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Platform: ashby
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Benefits

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Dental

Vision

Pto

Paid Time Off

Parental Leave